- 2 months ago
This week on RealTrending, Tracey Velt talks with the “queen of real estate video” Glennda Baker, of Glennda Baker and Associates at Coldwell Banker Realty in Atlanta. Tracey and Glennda dive into how social media and video content have transformed her 33-year real estate career, from building authentic connections through video to attracting clients who have never even met her in person.
Glennda shares her journey from terrible YouTube videos in 2016 to becoming one of the most recognized voices in real estate, and how AI production tools have totally transformed her short form content game.
Here’s a glimpse of what you’ll learn:
How consistency beats perfection when building your social media following
Why posting the "struggle" stories performs better than just success highlights
The client who went from TikTok follower to closing in just 53 days
How 67% of her business now comes from referrals and repeat clients influenced by her online presence
Why agents need to embrace AI and answer engine optimization to stay competitive
The three moves every agent should make to get started on TikTok and Instagram
Related to this episode:
Glennda Baker Atlanta (@glenndabaker) • Instagram photos and videos
https://www.instagram.com/glenndabaker/?hl=en
Glennda Baker (@glenndabaker) | TikTok
https://www.tiktok.com/@glenndabaker?lang=en
Glennda Baker | LinkedIn
https://www.linkedin.com/in/glenndabaker
Glennda Baker
https://glennda.net/
HousingWire | YouTube
https://www.youtube.com/channel/UCXDD_3y3LvU60vac7eki-6Q
The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’v
Glennda shares her journey from terrible YouTube videos in 2016 to becoming one of the most recognized voices in real estate, and how AI production tools have totally transformed her short form content game.
Here’s a glimpse of what you’ll learn:
How consistency beats perfection when building your social media following
Why posting the "struggle" stories performs better than just success highlights
The client who went from TikTok follower to closing in just 53 days
How 67% of her business now comes from referrals and repeat clients influenced by her online presence
Why agents need to embrace AI and answer engine optimization to stay competitive
The three moves every agent should make to get started on TikTok and Instagram
Related to this episode:
Glennda Baker Atlanta (@glenndabaker) • Instagram photos and videos
https://www.instagram.com/glenndabaker/?hl=en
Glennda Baker (@glenndabaker) | TikTok
https://www.tiktok.com/@glenndabaker?lang=en
Glennda Baker | LinkedIn
https://www.linkedin.com/in/glenndabaker
Glennda Baker
https://glennda.net/
HousingWire | YouTube
https://www.youtube.com/channel/UCXDD_3y3LvU60vac7eki-6Q
The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’v
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NewsTranscript
00:00If you've ever thought about getting into social media through TikTok or video, I have
00:06got the queen of real estate video on the podcast today, offering all of her best tips and tricks.
00:12It's Glenda Baker of Glenda Baker and Associates Real Estate of Coldwell Banker Realty in Atlanta.
00:18And she goes into some really interesting trends in the industry and also just her tips
00:24on producing excellent quality TikTok videos.
00:28So enjoy the podcast.
00:30Glenda, I am so excited to have you on The Real Trending Podcast today.
00:33I watch your social media, TikToks and Instagram all the time.
00:38So thanks for joining us.
00:40Well, I'm excited to be here, Tracy, and I'm glad to know that somebody's watching what
00:44I put out there.
00:45Oh, absolutely.
00:47So I know you've kind of tagged yourself as like the most recognized face and voice in
00:52real estate and the queen of real estate video.
00:55So how did video really transform and really social media transform your business?
01:01And when did you realize it was like a core engine and not like a side tool?
01:05Well, technically someone else coined me the most recognized face and voice in real estate
01:13video.
01:13I was being introduced onto a stage and somebody said that and I was like, oh, that sounds
01:18good.
01:18And then somebody said, oh, you're the queen of real estate video.
01:21I'm like, oh, I like that.
01:22So I just kind of incorporated it all in.
01:25But, you know, I started doing video back in 2016 and I did Glenda Live and I posted on
01:32YouTube and it was terrible.
01:34And then in 2017, I did a series called Posts from the Portia where I would just do live
01:41Facebook videos.
01:42But it was really in 2020 when I got intentional about video and decided to hire somebody to
01:50do it.
01:51Like, that's not my lane of expertise.
01:54And really, that was a turning point for me was hiring somebody and explaining to them
02:01like, hey, this is me.
02:03I can't read a script.
02:05I can't look at the camera.
02:06Can I just talk to you about real estate and you make it look good?
02:10And that was kind of how it all started.
02:12And I just, you know, the dear Abby of real estate was really probably where I kind of
02:22found my comfort zone and just being able to say the stuff that most people want to say
02:27that they just don't say.
02:28Yeah, absolutely.
02:29So why don't you tell the audience a little bit about your business practice, tell about
02:35your real estate practice, just so they could have a baseline of then what the social media
02:41really goes into.
02:42Well, my name is Glenda Baker and I'm a real estate agent in Atlanta, Georgia.
02:46And I've been selling real estate since Jesus was a baby.
02:49You know, September the 4th was 33 years.
02:52And I have an all-female team here in Atlanta called the Diamond Squad.
02:57And we sell 75 to 125 houses a year.
03:02And we've done that for years and years and years and years.
03:05Elizabeth's been with me 25 years.
03:07Victoria's been with me 11 and Evelyn's been with me nine years.
03:11So very established, very stable team.
03:14But, you know, we are not focused on transactions.
03:17We're not focused on average sales price.
03:20We are really focused on our client, who is really our, who are our people.
03:28And I think that that is probably the biggest difference between me and most real estate agents.
03:34I don't have a product or a price range that I focus on.
03:37I focus on doing business with people I can help.
03:41And that's where I focus.
03:43I love that.
03:43And I love the Diamond Squad.
03:46So, you obviously, it's an all-female team.
03:51And, you know, what are some of the, we'll get kind of into the social media after we'll go back to that.
03:56But I want to talk about some of the pillars or habits that have sustained a high performance for your team and also unity in your team.
04:04So what has been able to sustain, number one, the longevity of the team, but the unity of the team, is we are not competitive against each other.
04:15We are a unit that competes against others.
04:19And I think that that is one huge critical difference because nobody's trying to one-up anybody.
04:26We literally work as a team.
04:28If one person, you know, is covering something else or one person has to go out of town or one person is sick, we all jump in to help each other.
04:38And that really is kind of, I mean, we operate like a family.
04:42We operate like four sisters.
04:44And so for me, you know, I've had coaches tell me, oh, you've got to have a leaderboard.
04:50You've got to make it competitive to get the most out of them.
04:53And, again, we're not focused on how many transactions.
04:58We are really focused on not only quality for the client, but the quality of our own lives.
05:06And so, you know, what I do is I talk to them every morning.
05:10I talk to them every afternoon before they finish up their day.
05:13I don't want them taking things home to their family.
05:16If they've got some frustrations, I want them to be able to, you know, get that off of their chest with me and not walk in the door with it.
05:25And I think that that really has made the difference.
05:27And I think that it's contributed to the longevity and the unity of my team.
05:32Yeah, that's great.
05:33And, you know, obviously teams are the way to go now, too.
05:37So maybe you started one before that was the case.
05:40But, yeah.
05:42Do you know that I started my team in 2000 when I was pregnant with my son?
05:47I started my team in 2000 because I knew I was going to be out.
05:52I was one of the first teams here in Atlanta.
05:54Yeah.
05:54Well, and I have been writing about real estate since 1990.
06:00Don't say that too loud.
06:01So I remember, you know, like writing first articles about the future as teams, you know, and I still remember that.
06:13So I remember when Zillow came onto the scene and, you know, there's just so many firsts that have happened.
06:23It's so interesting how the industry moves.
06:25But now I want to get back to social media because I think this is it's one of those things where it's been around for a while now, but a lot of agents just don't know how to use it.
06:37And they feel behind, especially with like a tick tock.
06:40So what do you think are the first three moves they should make to get started on specifically, let's say, tick tock or reels?
06:49So don't focus on virality and vanity.
06:52I see agents today trying to be funny or trying to be outrageous.
06:59I really caution against trying to be viral or posting to be, you know, for vanity.
07:07I want you to bring value and visibility to your audience.
07:11Number one.
07:12Number two, understand who is your audience and what is it that they're looking for?
07:20If if your audience is 20 something first time homebuyers in Iowa, then posting all over your social media, 50 million dollar houses in Beverly Hills, it's probably just not going to connect.
07:36And I think that that's one thing that agents make a make a mistake on is they don't really understand what is their audience biting into.
07:45And and and don't be afraid to be real.
07:50You know, so many agents want to post to be perfect and it's just not reality.
07:57I mean, I personally think that the public is tired of scripted reality.
08:01They are really looking for, you know, the what what happens when you're, you know, a septic tank needs to be cleaned out.
08:11I mean, I'm not walking around in my stilettos in some septic field.
08:15And I and I think that the audience wants to know, like, what happens when the shit hits the fan?
08:20Like, literally.
08:22Yeah.
08:22Yeah.
08:23No, I know.
08:24Be authentic.
08:25Right.
08:25And it's hard for people because they feel like they have to perform when they're on social media, especially maybe Gen X.
08:36And so, you know, I mean, it's really like one of those things where they grew up with social media.
08:40But well, later, but didn't really do much with it, you know?
08:46Well, and I think that the keeping up with the Joneses and outdoing everybody and being better than everybody else and showing off really, you know, kind of had a moment.
09:00And, you know, I did a video that is talks about houses over handbags.
09:05And that video has so much engagement.
09:08And the engagement on that video is that, you know, that that millennial.
09:14And so and that Generation X side, I really think that they're underestimating what their audience wants to see.
09:23Yeah, absolutely.
09:25So, you know, the market has been a little challenging and also saturated.
09:32There are a lot of agents out there.
09:33So how do you stand out?
09:37You know, how do you get your brand to stand out?
09:39Not necessarily volume or transaction sides, but what is it that you do specifically to to stand out?
09:48Well, I'm consistent more than anything.
09:52You know, people wonder, like, how do you build the following that I've built?
09:55It was about being consistent.
09:57It was about being intentional.
09:59And it was about asking my audience, what is it that you want to know more about?
10:06I was never afraid to ask them, you know, what is it that you're looking for?
10:12What information do you want in real estate?
10:14And a lot of times we think as agents, because it's second nature to us, earnest money deposits and due diligence and closing dates and how you find a house.
10:23And it's it's not that it's not common nature for everybody.
10:29And so I think that you've really taken kind of the novelty out of of being a beginner because you're so used to it.
10:37And your audience really wants to know the good, the bad and the ugly.
10:41Yeah. Yeah, absolutely.
10:43I I've seen some, you know, blooper reels where agents will talk, you know, show them falling in pools and not set up falling in pools, but actually falling in pools.
10:53And I love those because it just looks real.
10:56Right. It just it's and it's funny.
10:59It's hilarious.
11:00So, yeah, but it's not over the top because it's actually something that happened.
11:04Right. They're just showing their humanity.
11:06Yeah, I was out in the snow at the beginning of this year in January and and we had had snow here in Atlanta.
11:14I mean, like a lot of snow, actually.
11:17And it was so funny because I fell in a hole in the front yard because I didn't see the hole because the snow was covering it.
11:26And it was I mean, we laughed.
11:28I did like a snow angel on the lawn.
11:30I mean, it's those moments.
11:32And I mean, you think about the story that I posted today where the wildlife had nested in the exhaust fan.
11:39Yeah.
11:40And the shit pellets start coming out of the exhaust fan in the bathroom.
11:44I mean, you can't make this stuff up.
11:46Right.
11:46And I think that a lot of times you don't even post the best stuff because you're like, you know, crawling into an attic, getting the rat out to get it to close.
11:55Yeah.
11:55That is really what people are biting into.
11:59And that's where they see your value.
12:00When you put just listed and just sold, you miss the best part.
12:05And that is the story.
12:08What's in between you?
12:10You did once upon a time in the end and you never gave them the meat in the middle.
12:14Yeah, that's a great point.
12:16I love that.
12:17So can you walk us through a deal or a moment where your marketing or social media strategy turned a cold lead into a sale?
12:26Well, I mean, think about it.
12:27If you look at Joe, who was 53 days from TikTok to closing.
12:32So he didn't know me from Adam's house cat.
12:35He had been watching videos.
12:37And that's also what people don't realize is you don't know that they're watching it.
12:41And so that's why it's so critical to be consistent because you never know what they're going to bite into.
12:48And Joe called me.
12:49He didn't know me from Adam's house cat.
12:51He wasn't in a market that I sell a lot.
12:53He wasn't in a product that I sell a lot.
12:55And he wanted me to come and list his condo in the Atlantic down in Midtown Atlanta.
13:00And I went down there, sat down with him.
13:03And I asked him, I said, what was it that triggered you to call me?
13:06And he said, well, he goes, I figured if you can sell the wrong house and make it okay, you must be a damn good real estate agent.
13:13And he said, and then I loved the story where you told about the man who you asked him how much his house was.
13:20He told you he didn't know.
13:22Then when you told him a number he didn't like, he threw you out.
13:25And he said, I figured, you know, if you could stand up to people like that, you could get just about anything done.
13:30And I think that as real estate agents, we want to post all the success and you miss posting the struggle.
13:41Because when you post something, oh, I sold it in four days, $40,000 over the list price with four offers, you've diminished your value.
13:50You haven't shown what you did to get that price, to get that result.
13:55And that's where for me, like Joe or like even like Kevin and Jeff, they had worked with the same agent on four transactions.
14:06And they abandoned that agent because they had become fans and followers and disciples of Glenda.
14:15And they sold two houses and bought one.
14:18And it really, really, it really hit to me that I took somebody who did not know me, I was unknown to them, and now I'm unforgettable.
14:30I love that.
14:32So how do you, you know, what's your system for posting, like deciding on strategy, number of posts, when to post them, consistency?
14:45You know, what do you use?
14:47How do you do it?
14:48Tell me a little bit about your process.
14:50So it is all manual.
14:53So there are very few scheduled posts.
14:56I post in the morning.
14:57If I don't post by nine o'clock, the likelihood that it's going to get done is slim to none.
15:02Because I'm into my day, I'm going 90 to nothing, and it's just not going to get done.
15:07So I try and post every single morning between 7.30 and 8.30.
15:10And I post a video, and used to, I would post a different video here and a different video there.
15:16And then I realized, wait a minute, these are two completely different audiences.
15:20I post the same video on TikTok and on Instagram.
15:24I already have my caption that I'm going, I have an idea.
15:28I have an ideas sheet, and that has my caption on it.
15:32And we cut and paste and post it into Instagram based on how I'm feeling and based on what's relevant.
15:38The reels and the things that are, I say scheduled, they're not automatically scheduled,
15:44but the things that go out every single day, those are typically evergreen advice columns.
15:50And then today I did a live video because I wanted to talk about the suit with Zillow,
15:57but I also wanted to talk about distraction.
16:00We're all looking over here, watching what's going on, while over here you have Rocket and Redfin and Mr. Cooper
16:09making a big move that nobody's really talking about.
16:14And so what I want agents to understand, and I give advice for buyers, sellers, investors, and agents,
16:22what I want agents to understand is don't be distracted by what you should be devoted to.
16:26And what you should be devoted to is your client and your business.
16:30And being consistent on social media, whether it's reels that are evergreen, lives that are in the moment,
16:38or stories that are the good, bad, and ugly, you need to post something at a regular cadence.
16:46And don't make it so difficult.
16:48When I started, I did it twice a week.
16:50And then I worked up to three times a week and then five times a week.
16:53And I post from five to seven times.
16:56I post five to seven reels a week, but I post about 40 to 60 stories a week.
17:03Okay.
17:03Yeah.
17:04And I mean, I do think there's so much in real estate that you can get distracted so easily.
17:10I mean, there's case after case.
17:11And of course, what you're part of is the Anywhere Compass merger, which everyone is talking about.
17:18And, you know, I mean, I think people get too wrapped up in the details about those things that might or might not affect them, depending.
17:29And or they worry too much about what might happen rather than just focusing on the business in front of them.
17:36And so true.
17:38And, you know, today I was talking about, you know, you are, we are in an era of distraction and disruption in the real estate industry, period.
17:51And there's never been a more important time to build your personal brand and your personal presence.
17:59And there is no better way to do that than social media because you become the mayor of your town.
18:08You become the news.
18:10You become the commentary of real estate in your community.
18:14And what makes me so worked up with agents is an agent who sucks, that's not nearly as good as you, that doesn't have your experience, is posting videos that are absolutely irrelevant.
18:29And they're getting the business that you should be getting.
18:32And that's what I want.
18:33Like people say, wait a minute, I don't want that person to get my business.
18:37I want you to get serious about social media.
18:40Yeah, absolutely.
18:41So when you first started with social media, what were some of the challenges or do you have any stories of challenges that you've overcome or lessons learned through the process as you've moved forward?
18:56Well, I will have to say the challenge, you know, I thought that everybody that followed me was my friend, was my fan.
19:03And that became glaringly apparent when I would post something that was not of the popular opinion of real estate agents for the real estate community.
19:17Or I made a video about how millennials were indecisive.
19:21And those millennials, they came after me and said, it's not that we're indecisive.
19:25We have more student debt.
19:27We have lower wages.
19:29We have inflation.
19:30And so I really kind of had to come out because I didn't think about that because I'm not a millennial.
19:36So I'm never against controversy.
19:42And I never, ever let it at first, it was very difficult for me to handle.
19:48Um, and I remember I did a post of the, in the, about a real estate company and it was very unpopular in the real estate community and agents came after me with a damn pitchfork.
20:00I mean, it was, I thought I was in Salem at it, like a witch's thing.
20:05And, um, it, it really showed me number one, how loud my voice was, uh, and number two, the impact that I have.
20:16But, but it also showed me that everybody wasn't my fan, um, and that everybody wasn't my friend, but that engagement, whether it's good or bad, feeds the algorithm.
20:28Um, so, you know, you got to have some thick skin and hopefully I've, I've gotten better at that.
20:34And I, again, I think though, that you need to be with compassion.
20:38I, I think that really I'm here to inspire, impact, and inform people about real estate.
20:44And I want to do that by being real, relatable, relevant, and reliable.
20:49And everything that I post, I hope that that comes through.
20:54So is there, I've seen, you know, in, in the past several years, more and more real estate agents speaking out, um, politically or religiously.
21:06Is there ever a right way to do that on social media?
21:11I don't think so because this is the thing we're in sales and 50%, especially politically.
21:21I mean, you know, whether, whether, and this is not political, whether you voted for the current president or not, enough people voted to get him into office, number one.
21:32So if you say something against a sitting president, you're automatically saying something against the X number of percent of people that voted for that person.
21:41And, and why, why put that into your commentary?
21:46You are here to sell real estate.
21:49You're here to help people with real estate.
21:52And I just don't, I don't, for me personally, I don't see the need.
21:57And you're not going to convince anybody.
21:59That's the, hello, hello, like this is the light bulb moment.
22:03Like there isn't any posts that I'm going to do that you're going to say, you know, that Glenda Baker, she posted this on social media and I'm definitely going to change my mind politically or religiously.
22:13Yeah.
22:14Probably not.
22:15Yeah.
22:16I mean, I agree as a salesperson, you want to be all things to all people, right?
22:19So you want to be as neutral as possible.
22:22And I, I really have been surprised at the number of agents who either way, conservative, liberal, or even religious who have really made that their whole identity going forward.
22:35And, you know, I guess maybe in some cities, depending on the city you're in.
22:40Well, and, and, you know, if that's your business model, praise the Lord and pass the money.
22:46You know, I just, I mean, for me, I am in sales and I don't need to share your same political or religious view.
22:55And, and, and I work from a position of respect, like whatever is your view.
23:02If I choose to work with you, I respect your view.
23:06We don't have to see eye to eye on everything.
23:09And I just, I mean, that's how I run my life and I don't allow anything negative into my space.
23:16I am super protective of my, of my mental, emotional stability.
23:23And I, I just, I don't, I don't want that type of stress in my life.
23:27I'm just too old.
23:28I don't have that many more years left.
23:31And so I literally, I pack my environment with positivity and happiness and joyful moments.
23:39And that's what I want to bring to my clients.
23:41Oh, I completely agree with that.
23:44Um, you know, and in fact, I go running with a friend every morning and we were just talking
23:49about that today, the mindset, um, you know, because we have people in our lives who everything
23:54is negative, like nothing's ever right.
23:56You know, those people and, and how it becomes them and that if they could just shift that
24:04just a little bit to the, you know, to the positive, they would really see a whole different
24:10world.
24:11Oh yeah.
24:12And they want to bring you into their drama.
24:15Yeah.
24:15They want you to take part in it.
24:17And, and I just like, again, my life is too short.
24:22I have, I don't, I don't like to be around people that are toxic.
24:25I don't like people that are dramatic.
24:28Like I, I am all sparkle and sunshine and that is what I focus on.
24:34And I truly do believe what you focus on, what energy you put out into the world.
24:41That is what you get back.
24:43And, you know, wherever I go in, you know, somebody says to me, Hey, Glenda, how you
24:47doing?
24:48Or, Hey, how are you doing today?
24:49Yesterday I was at the Apple store.
24:51I'm living the dream with you, Kayla.
24:52I mean, that's what I'm doing here.
24:54Like I'm getting a new iPhone, praise the Lord and pass the technology.
24:58Yeah.
24:59Yeah.
25:00Oh, I definitely, I do agree with that.
25:03So let's talk about your approach to referrals and repeat business because you get a lot of
25:10eyeballs online.
25:10So you could probably get a lot of new business as well.
25:13How do you, how do you balance that?
25:15And what is your core niche?
25:17Do you work more referrals, you know, or do you get a balance of new and referrals?
25:22Business?
25:23Um, we, we do get a nice balance of, of both, but I will tell you, I've never realized how
25:32all of it kind of came together until social media for me exploded.
25:38And so just as a, just as a little tidbit today, we're working with a client that's coming in on
25:47Friday.
25:47It was a referral from a past client that referral, those people got five agents and they did recon
25:58on their own before they ever contacted or selected an agent.
26:02I told my friend, I said, they haven't called me.
26:05She was like, they're going to work with you.
26:06I'm like, well, I haven't talked to them.
26:08I thought they would have called me.
26:09No, they went online.
26:11They did their recon.
26:12They did their research through social media, chat, GPT, and Google reviews, and decided to
26:18work with me without even talking about me, talking to me.
26:21And so that was really interesting.
26:23But we do about 67% of my business is repeat and referral from past clients.
26:31But one thing that has happened with the videos is it's created this cult following of real
26:38estate agents.
26:39And so we have a referral that I just signed today or my broker just signed today.
26:45And it's from an agent that's not with my brokerage that has never, ever met me before,
26:50but that is referring a client to me, a listing referral, and they don't know me except for
26:59my videos.
27:02So it's not only buyer, sellers, and investors that are watching the videos.
27:07It's agents.
27:08And people said, you don't want all those agents following you.
27:11They're going to copy you.
27:12You need to block them.
27:14And I mean, we did 42 agent to agent referrals last year, and it's not just coming in and
27:22out of Atlanta.
27:23Like I referred a seller in Colorado and a buyer in Tennessee.
27:31So that the people who watched me in Colorado, a lady in San Antonio, Texas, she's like, I
27:38have a house in San Antonio, Texas that I want to sell.
27:40Well, I don't sell in San Antonio, Texas.
27:42Oh, but can you get me hooked up?
27:44Absolutely.
27:44All day, every day, and twice on Sunday.
27:47Yeah, that's amazing.
27:48Yeah.
27:48Yeah.
27:49So it's such an interesting layering effect because this is not your grandma's real estate.
27:56It's not like a sign call, one contact and they call you, or one postcard and they call
28:02you.
28:03They're looking for layering proof.
28:07Yeah.
28:07And nothing accelerates credibility faster than proof.
28:12So they Google you.
28:14Don't kid yourself.
28:15They're Googling you.
28:16They're chat GPTing you.
28:18They're then going to your website.
28:21They're then looking at your social media.
28:23And if they think that you can help them, then they will reach out to you.
28:28But there's nothing, nothing accelerates credibility faster than proof.
28:34And being able to have that on social media is literally like supercharging it.
28:39It's amazing.
28:40Yeah.
28:41So three to five years down the road, how do you see kind of technology, social media,
28:47consumer behavior, reshaping real estate practices?
28:51And what are some of the trends you're seeing that might become more, even more relevant
28:56going forward?
28:58Well, probably the biggest trend that I see is the separation between the best real estate
29:05agents and the worst real estate agents.
29:07And I think that you are going to continue to see that gap get wider because the best real
29:15estate agents will be the ones that do all the business and everybody else will be at
29:20the bottom of the totem pole.
29:22And I think that you're going to see that not only get bigger, but get bigger faster than
29:27ever before.
29:28Number two, I think that if you are not embracing AI, you are going to very quickly miss the boat.
29:39Agents that think this is a fad or think this is going to go away or think that it doesn't
29:44apply to them and their business, they have lost their mind.
29:49And where I think that you can implement AI the best is systems, processes, and research.
30:00And I think that there's so much that you can do to it.
30:03I mean, we do a dossier on the house that we're going to list.
30:08We do a dossier on every house that we're going to show and then turn it into a podcast
30:13that the buyer can listen to as they go from house one to house two to house three.
30:19Following us.
30:20So there's so much opportunity in the AI space to grow your business.
30:26But with social media, I think you're going to see more than ever where you have this answer
30:36engine optimization where you are answering questions, whether it's through video or through
30:43vlogging or blogging, that is really going to become this new way to search for the real
30:51estate agent that you're going to work with.
30:53And I really hope that agents will lean into that and they'll lean into it early, no matter
30:59what is your choice.
31:01But answer engine optimization is just, it is insane if you will look at that and you will
31:10format your content that way.
31:12Yeah, definitely.
31:13So now I just have lightning round.
31:15This is our lightning round.
31:16So favorite social media platform for real estate right now?
31:21Instagram.
31:22Morning routine must have?
31:26Gratitude and prayer.
31:28Okay.
31:28One marketing tool you can't live without?
31:31I love Opus Clips.
31:32I love Big View.
31:35I love CapCut.
31:37I love Auto Reels.
31:39There are so many technology-based things that you can use for social media that, I mean,
31:49I can take, do you realize you can take your link from Zillow, Realtor.com, and put it
31:55into ChatGPT and it will literally make the carousel slides for you pulling the pictures from there.
32:02It has, it has never been easier to create content quickly, but like Big View, like it's
32:10a teleprompter, it's on your phone, it's easy peasy, lemon squeezy, Opus Clips, you do long
32:16form video, it chops it up.
32:18So there's so many opportunities to create content on your phone.
32:23Great.
32:24Last one, biggest pet peeve in the industry?
32:26I, people that are disrespectful to our industry, who make a parody out of our industry, make
32:34a parody out of what we do, are disrespectful to the homes that they video.
32:40I am not here to be a comedian.
32:43I am not here for laughs.
32:44You know, I don't need to talk off color or comedic about a home where someone has raised
32:53their children, lived their life.
32:56I think that we owe respect to our buyers and sellers and the properties that we represent.
33:02And I will tell you, if I could legally take those real estate agents out behind the building
33:07and slap them without getting arrested, I would do it.
33:10Well, Glenda, we'll end on that note.
33:13So thanks so much for joining the Real Trending Podcast.
33:16It was a pleasure having you on today.
33:18Thank you, Tracy.
33:19I'm so appreciative that you guys spent some time with me today.
33:22Yeah.
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