What happened to Cadillac?

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Transcript

00:00In the 1950s, Cadillac wasn't just a car, it was the American dream.

00:07Bold telephins, endless chrome, and powerful V8 engines made it the car of choice

00:15for presidents, movie stars, and anyone who wanted to show the world that they made it.

00:23Cadillac became a cultural icon. Its cars were rolling palaces, with air conditioning,

00:32tail fins, and even record players. Sorry, record. Driving one meant you weren't just wealthy,

00:39you were unstoppable. But in the 1970s, it hit hard, gas price went up, emissions ruse choked

00:50performance, and lean, efficient German and Japanese rivals showed up. Cadillac's big,

00:58thirsty cars suddenly felt outdated, and sales began to slide.

01:04Then came Cadillac's most infamous mistake, the 1982 Samarron. It was just a dressed-up

01:14Chevy Cavalier, but sold as a luxury car, and buyers weren't fooled. This single model damaged

01:24Cadillac's reputation for years. Fast forward today, Cadillac is done playing it safe. It's going all in

01:34on electric vehicle, with futuristic models like the Lyric and $300,000 Celestic, aiming to make,

01:44well, to take on Mercedes and Tesla head-on. And Cadillac isn't stopping at luxury. It's jumping

01:53into Formula One racing, a bold global move to remind the world that Cadillac can be fast,

02:02fairest, and relevant again. After decades of highs and lows, Cadillac's aiming for the crown again.

02:10The question is, will the world buy in?