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How nestle got you hooked
Blendpons
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2 weeks ago
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People
Transcript
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00:00
This single drink helped win World War II and secretly hooked the entire planet on coffee.
00:09
Here's how Nestle pulled off the greatest marketing scheme in history.
00:15
1929, Wall Street crashes.
00:18
Brazil is drowning in coffee.
00:21
They can't sell.
00:22
So they made a desperate call to Nestle.
00:26
Now, seven years later, their chemists cracked the code.
00:31
Instant coffee.
00:32
But they needed a way to get the world hooked.
00:36
Enter World War II.
00:38
Nestle got Nescafe into every single U.S. soldier's ration.
00:44
Millions of troops became walking advertisements.
00:48
They didn't stop there.
00:50
In Japan, coffee flavored candy for kids.
00:54
And India, disguised as local drinks.
00:58
Today, one in seven cups of coffee worldwide is Nescafe.
01:04
From a wartime necessity to a global addiction.
01:08
And now, they're targeting Gen Z with iced coffee concentrates.
01:14
The question is, are you already hooked?
01:17
But you ter
01:23
the answer is, does anything else that you do?
01:27
You can choose for thehorn to mostlygoos at 2 ADF time.
01:31
I like this delineated dog.
01:32
So, don't apply that.
01:34
Once again, when justAAfe works completely different,
01:35
you can chooseнит sund Coke.
01:36
After you have something you care encouraging
01:37
Tempest to do before.
01:38
It's innovation.
01:38
And now, I can choose with the Hit espy Jones dud
01:40
Do not try to get the rewind yet.
01:41
So, if you will have something new to weld or agree with you,
01:43
you can choose the zalope of the Vermont.
01:43
I can choose with you.
01:44
So, I can choose the�OT.
01:44
And now, I can choose from you to the candle here.
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