Skip to playerSkip to main content
  • 2 weeks ago

Category

People
Transcript
00:00This single drink helped win World War II and secretly hooked the entire planet on coffee.
00:09Here's how Nestle pulled off the greatest marketing scheme in history.
00:151929, Wall Street crashes.
00:18Brazil is drowning in coffee.
00:21They can't sell.
00:22So they made a desperate call to Nestle.
00:26Now, seven years later, their chemists cracked the code.
00:31Instant coffee.
00:32But they needed a way to get the world hooked.
00:36Enter World War II.
00:38Nestle got Nescafe into every single U.S. soldier's ration.
00:44Millions of troops became walking advertisements.
00:48They didn't stop there.
00:50In Japan, coffee flavored candy for kids.
00:54And India, disguised as local drinks.
00:58Today, one in seven cups of coffee worldwide is Nescafe.
01:04From a wartime necessity to a global addiction.
01:08And now, they're targeting Gen Z with iced coffee concentrates.
01:14The question is, are you already hooked?
01:17But you ter
01:23the answer is, does anything else that you do?
01:27You can choose for thehorn to mostlygoos at 2 ADF time.
01:31I like this delineated dog.
01:32So, don't apply that.
01:34Once again, when justAAfe works completely different,
01:35you can chooseнит sund Coke.
01:36After you have something you care encouraging
01:37Tempest to do before.
01:38It's innovation.
01:38And now, I can choose with the Hit espy Jones dud
01:40Do not try to get the rewind yet.
01:41So, if you will have something new to weld or agree with you,
01:43you can choose the zalope of the Vermont.
01:43I can choose with you.
01:44So, I can choose the�OT.
01:44And now, I can choose from you to the candle here.
Be the first to comment
Add your comment

Recommended