How nestle got you hooked

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Transcript

00:00This single drink helped win World War II and secretly hooked the entire planet on coffee.

00:09Here's how Nestle pulled off the greatest marketing scheme in history.

00:151929, Wall Street crashes.

00:18Brazil is drowning in coffee.

00:21They can't sell.

00:22So they made a desperate call to Nestle.

00:26Now, seven years later, their chemists cracked the code.

00:31Instant coffee.

00:32But they needed a way to get the world hooked.

00:36Enter World War II.

00:38Nestle got Nescafe into every single U.S. soldier's ration.

00:44Millions of troops became walking advertisements.

00:48They didn't stop there.

00:50In Japan, coffee flavored candy for kids.

00:54And India, disguised as local drinks.

00:58Today, one in seven cups of coffee worldwide is Nescafe.

01:04From a wartime necessity to a global addiction.

01:08And now, they're targeting Gen Z with iced coffee concentrates.

01:14The question is, are you already hooked?

01:17Who's you now?

01:19I'm not saying.

01:21For me, you look forward to the group giveaway, Sel primeira decade, and comment.

01:25The question is, is thanks for joining in youreline.

01:27However, you've been twice a subscriber.

01:29Here's why I'm not going to join inirsiniz.

01:31The question is, has gone through three years?

01:34Go to none.

01:35Soifery, the question is, can I take you?

01:37Aimana driver'sальная organization here are the ones?

01:39Me?

01:39You're the one in your community?

01:40Can you take a look?

01:41It has been aなた even though you're the one in your head.

01:43This is the answer.

01:44The question is, we're all in the Stanley andyss.