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Blendpons
  • 3 weeks ago

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Transcript
00:00Hey guys, this gas station has 120 pumps and makes towns beg for them to move in.
00:10Here is why Buc-ee's is pure business genius.
00:16First, they made gas stations massive.
00:19We're talking 75,000 square feet, bigger than most Walmarts.
00:27Size itself became the brand.
00:30Then they solved every road tripper's nightmare.
00:35Disgusting bathrooms.
00:37They literally want America's best bathroom and have 24-7 custodians washing.
00:44But here is the genius part.
00:47To reach those perfect bathrooms, you have to walk past their barbecue, jerky, and general merchandise.
00:58Forced browsing equals impulsive buying.
01:01They sell gas so cheap to you in the door.
01:07Then they make the real money in their pockets.
01:11Beaver plushies and gourmet jerky.
01:15Classic loss leader strategy.
01:18The result?
01:18They create 200, yes, 200 high-paying jobs per location.
01:27Generate massive amount of tax revenue.
01:30And towns literally compete and fight each other just to get Buc-ee's to come in.
01:37They turn gas stations into your destination.
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