00:00Did you know Gatorade started as a secret science experiment and now dominates a $30 billion sports drink market?
00:11In 1965, Florida Gator scientists created it to stop players from collapsing in the heat.
00:19That's why it's called GatorAid.
00:23The Gators won a championship.
00:26Suddenly, every team wanted it.
00:28Gatorade became the official NFL drink by 1983.
00:34Then came the Gatorade shower, players dumping the cooler on the coach, free marketing, broadcast to millions.
00:44Today, Gatorade sponsors stars like Serena Williams and Messi and owns 70% of the sports drink market.
00:55From a sweaty Florida field to global domination, this is how Gatorade took over the world.
01:03The Gatorade
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