Coach Erin Bradley on building a life you don’t need a vacation from

HousingWire

This week on RealTrending, Tracey Velt chats with Erin Bradley, the host of the "Pursuing Freedom" podcast. Erin shares her journey from financial struggles to a flourishing real estate career.   Erin talks about how embracing the "Go Giver" philosophy helped her double her business and align her personal and professional life for true freedom. She also shares some practical tips for agents to overcome fear, delegate effectively, and infuse joy into their everyday work.   Here’s a glimpse of what you’ll learn:   How Erin transitioned from financial strain to a successful real estate career   The impact of the "Go Giver" philosophy on business growth   Strategies for building a life and business you don't need a vacation from   Overcoming fear and embracing authenticity in business   Daily habits and rituals that keep Erin grounded and inspired   Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   ⁠Pursuing Freedom⁠  https://www.pursuingfreedom.com/  ⁠Erin Bradley | LinkedIn⁠  https://www.linkedin.com/in/erin-bradley/  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  https://www.youtube.com/channel/UCXDD_3y3LvU60vac7eki-6Q  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Transcript

00:00Do you love your job? But more importantly, do you think you can do your job? I spoke with

00:07Erin Bradley. She is the host of the podcast Pursuing Freedom. She's a speaker trainer. She

00:12also was in mortgage for a while. And she had some really great advice for real estate professionals

00:21who she coaches now. And it really about finding your way and building a career that you don't

00:28need to take a vacation from. So enjoy the podcast. Erin, welcome to The Real Trending Podcast.

00:34Thank you for having me, Tracy. I'm so excited.

00:37Yeah. So I want to start with your story. You've been pretty candid about your journey from burnout

00:42to building a freedom-driven business. So take us back to that turning point where you realized

00:49something had to change in your life. And then to now, what are you doing with that?

00:55Sure. So I don't know about you, Tracy, but I feel like there's a common theme for everyone

01:01who goes 100% commission and we forego the steady paycheck and we take this leap of faith to go

01:06into self-employment or commission-based income. And in our mind, it's like freedom and flexibility.

01:11That's why we're doing it. We want to be our own boss. We want the freedom to work on our own time,

01:16et cetera. And then for me personally, I took that leap of faith on the mortgage side of the real

01:21estate business in 2007 and promptly fell flat on my face. So within a year, I was maxed out

01:27on tens of thousands of dollars in credit card debt. I had no financial safety net when I took

01:32the leap, no systems, honestly, no confidence. I hated feeling salesy. So most of the antiquated

01:39sales tactics that I was provided were just so dreadful for me that I didn't execute. And as a result,

01:45I mean, the timing was perfect too, 2008. But I found myself riding my bike to a client meeting because

01:50I didn't have enough money for gas. And then my credit card got declined for a $2 cup of coffee

01:55in front of the client. And that was the card I thought would work. So I was like, what am I going

02:00to do? I had to lie and say, that's so weird. You know, I don't want to try another credit card in

02:04front of the client. He bought my coffee. I just remember being mortified and I called my dad for

02:08advice and he said, you know, do you think you're going to be good at this someday, Erin? And I said,

02:13I think I, you know, I think I could, even though I have no evidence to indicate that. And so he said,

02:18then you do whatever it takes. And so I opened another credit card, bought internet leads,

02:23whatever that means in 2008. And then I hired my first coach, which is interesting because now

02:29as a coach, you know, a lot of people say when I can afford you and I couldn't afford not to.

02:34So I hired the coach and ironically, I hired a coaching company for real estate agents. I was one

02:40of the first lenders that they coached. And so I was trained more like a real estate agent to build

02:45my business with my sphere than the way lenders are, which is to chase agents for leads. Right.

02:50So I started doing the thing and it was fine. I said, I'm desperate. Tell me what to do and I'll

02:55do it. And I followed the plan for the next three years or so. And it was fine, but I still felt like

03:01something was missing. I felt a little bit out of alignment. Like I was playing an imposter syndrome,

03:06you know, and just trying to fit the mold. And finally, in 2011, I read the book,

03:11The Go-Giver. And if the listeners have never read that, I highly recommend it was life changing

03:16for me. But the paradigm shift was that with The Go-Giver philosophy, the goal is to be a value

03:22above and beyond what you get paid to do, like be a value even when your clients don't need your

03:27services. And I thought about it because the previous several years I was doing all this push

03:32marketing to stay top of mind, but it was all about me. And I think that's why I felt so much

03:38resistance around it. It just felt like I was a go-getter, do the things to get the leads,

03:42to get the deals, to get the money, right? So it was always me solving a me problem.

03:46And when I read The Go-Giver, I thought, well, how can I actually be a resource to people when

03:49they don't need our services? So after the closing, what does it mean to actually be a service to others?

03:55And so I ended up developing a strategy founded in the principles of The Go-Giver, and it resulted in

04:00my business more than doubling in 2012. So I went from averaging 30 some transactions a year

04:05to doing nearly 80. And I had no foundation for that, right? No support in place, no great systems.

04:12And I found myself just drowning. I was pregnant with my second child. I was working 24-7. And I'll

04:18never forget, my second child was born in November. And I went to the end of year company party. And I

04:25maybe closed out the year around 20 million in volume. And I sat with my coworkers, some of whom

04:30were doing 30 million in volume, and their kids were a little older. And I just asked them,

04:34how are you doing this? I feel like I'm drowning over here. And they all admitted to working seven

04:39days a week till 10, 11, 12 o'clock at night. And I just remember coming home thinking, I don't know

04:44if I'm cut out for this. I finally achieved the quote unquote success. I'm earning more than I ever

04:50expected. And I'm grateful, but I'm a slave to my own success. And that's where the concept of

04:56pursuing freedom was born. Because I thought I didn't feel free when my credit card was being

05:01declined. And I don't feel free now being, you know, just surviving my own success. And where

05:07do I go from here? Like, why would I want to grow? So I tried to shrink my business at the time and the

05:12pipeline dried up and I ended up in credit card debt. I thought about quitting. And then luckily

05:16somebody was like, don't quit. You just need help. And so I started to invest in coaches and learned

05:22how to scale my business. And everything I was learning, I was teaching to agents. And I discovered

05:27along the way that the job title doesn't really define us. We all struggle with the same things,

05:32right? We all have the same insecurity and limiting beliefs and fear and worry and self-doubt. And then

05:38we have, you know, we achieve some kind of financial success. And then we have the fear of losing what

05:42we've built, the fear of letting people down, you know, just the human experience. And so, yeah,

05:47that was kind of the journey. And so luckily by scaling, I was able to start to work a lot less and see my

05:52business grow exponentially. And it just became my passion to help others do the same. So that's

05:58what led to the book, Pursuing Freedom and the podcast. And that's really just become my life's

06:02work is helping others be more unapologetic and designing a business that aligns with you as you

06:08are today, not who you once were and what's important to you and where do you want to go from

06:12here? So that's kind of all of it in a nutshell, a long answer to a short question.

06:15No, I love that. And, you know, you you talk about building a life you don't need a vacation from. So what

06:24does that look like in practice for a busy real estate professional? Yeah, so it started with some

06:30decisions that felt crazy, maybe irresponsible with fear along for the ride. And in the beginning was just

06:40that for many, many years, I made the excuse that I can't not work like we're on vacation. I have to

06:49do this. I need to do this. I have to take that call. And as we started to develop better systems

06:53and scale, we were able to create a more balanced lifestyle inside of a very busy organization. So

07:00with a small but mighty team, we were able to create space to enjoy our lives and our present

07:06moments while also having a thriving business. And so when I we bought a little condo in a ski

07:11town in Colorado, we were living in Denver at the time. And we were up here every weekend in 2015

07:17into 16. Our oldest was in kindergarten. And I remember thinking, man, I wish we could live there

07:22full time. So maybe we'll move there when the kids grow up. And due to a series of losses in my life

07:28starting at a very young age, I've always had the motto, if not now, when not as some lighthearted

07:33cliche, but like a true fundamental principle in my life is that we don't know how long we've got.

07:38And if we feel called to something, it's better to say yes to life now. And so we went through all

07:43the reasons why we can't move to the mountains. And one of them, of course, was my business in Denver.

07:48And we did it anyway. And when I got here, there was a bumper sticker. It's kind of obnoxious,

07:52but it's funny. And it says, my life is better than your vacation. And so I started to adopt this

07:58idea of like, what if you could build a life you don't need a vacation from? And so I just started

08:04designing my business in such a way, like when we moved here, our oldest was going into first grade.

08:09And what's crazy about this town is they don't have school on Fridays ever. And so in a ski town,

08:15they ski on Fridays. So I started not working Fridays. And in order to do that, I had to have good

08:21systems and support in my business to make that possible. And then, you know, 2020 rolled around,

08:27we did a six month RV road trip and homeschooled our kids. I thought that would put me out of

08:32business for sure. I'm like, people are not going to refer me because they're going to see me on the

08:35road. And again, it was like, well, if not now, when, you know, our kids were in second and fifth

08:39grade. So we did it. And it, our business had a 50% increase. And when we moved to the ski town,

08:44and I thought that could hurt my business, we had, we doubled our business because we opened an office

08:49here. And so the point of this is that it's been a journey of doing, making decisions that feel

08:56aligned with the life we want to live in spite of fear of what others are going to think and fear

09:01of what could go wrong. And then learning that our fear is nothing more than imaginary thoughts.

09:06And most of the time, those risky decisions become our smartest decisions and life just keeps getting

09:12better. And so, yeah, it just became kind of a conversation with everyone I know is like,

09:18you say, I wish I could, but whatever follows, but is your fear. And so why not? And it's funny,

09:26I have on my, my vision board, it says, why not is a slogan for an interesting life.

09:31So yeah, it's all stemmed from that.

09:34So, well, fear could be paralyzing. So give me some specific strategies that you recommend for real

09:41estate agents to kind of overcome that fear and make those decisions.

09:44Yeah. So this is, this is the deep work. Okay. I just had a conversation this morning with a gal

09:51who is a real estate agent. She has been for almost 20 years. She consistently earns 150,000

09:58to 200,000 a year, and she's terrified of hiring help. And so there's a lot of fears there. Like,

10:03what's it going to cost me? What if things go wrong? All this other stuff. And so we just break it

10:09down to say, to reframe that, to be reminded that the fear should be, what if the clients that you're

10:16losing touch with, because you're so busy doing customer service activities and converting leads

10:21and getting people to closing in a tricky market. What if those past clients of yours haven't heard

10:26from you in three years? That's pretty scary too, right? What if you're running on fumes and you're

10:33exhausted and scattered and distracted and preoccupied and you're handling the biggest

10:38financial decision of somebody's life, possibly? That's pretty scary. So there's a lot of things

10:43about staying small and settling for less instead of saying yes to growth and expansion in spite of

10:50fear that to me is worse off than making decisions with fear along for the ride. So there's activities

10:58that we can do. I mean, first and foremost, we're always on the leading edge of expansion,

11:03which means we're always stepping into unfamiliar territory, whatever that looks like for you.

11:09And you have been your whole life. So the first thing we can do is acknowledge that somewhere between

11:15where you are today and your 20 year old self, you've probably exceeded the expectations of him or her

11:22in some capacity. That could be you've earned more than she or he thought you'd ever earn. Maybe you've

11:27had kids or grandkids, maybe you've run a marathon or climbed a mountain, but you've done something

11:32your younger self didn't know was possible, which means we never have any clue what our true potential

11:37is. We've probably only scratched the surface. So there's evidence in our lives to remind us that

11:44we've been scared before, we had no clue, and yet we've proven ourselves wrong. So that can lead us to

11:51be more curious about the unknown instead of needing to have it all figured out. Like Martin Luther

11:57King said, you don't need to see the whole staircase to take the first step. And that's really what it

12:02boils down to is that our analytical brains are going to say, I need to have it all figured out.

12:07I need to connect all the dots and know how it's going to work out before I'm willing to say yes to

12:11that thing that my heart feels called to. And I like to help people say, you, you've already done

12:18this so many times in your past. And the other piece of it is write it down. Like I can't do that

12:23because whatever, whatever follows because is fear. So you're essentially defending the limitation of

12:30your mind. And your mind's job is to protect you. So your mind will never like expansion. So if you say

12:37yes, I'd like to double my business. And then your fear is that's too much sacrifice. That's too much

12:42like your brain is going to try to keep you playing small. And that to me feels so much scarier than

12:49building a life you don't need a vacation from. Yeah, absolutely. And, you know, and, and like

12:56you said, you know, mortgage and real estate pros are there's they're great at hustling, right?

13:01They're, they're great at hustling, but they're less skilled at like planning for growth. So, you

13:07know, how do you teach agents to expect success and actually prepare for it? And I'm looking for some

13:13real specific strategies that they could take away from the podcast and maybe, maybe something

13:19specific that they can do. Sure. So one activity we do is we make a list of all the things that we've

13:26all been to sales training. So I don't think there's any shortage of what's the playbook, right? Make

13:31this many calls per day or per week, how many handwritten notes, Popeyes, you know, all the client

13:36events, follow up, follow through. So first thing we do is we make a list of everything that looks like

13:41an ideal marketing plan for the year. Second thing is be honest about how consistent are you right

13:47now in the execution of all those things. Most will admit there may be 20% consistent, which means

13:54that 80% of your clients are getting nothing from you. And we actually did an experiment in 2019

14:01that resulted in us taking our business from three closings a month to 17 closings a month in less

14:07than six months. And what was terrifying is that 50% of our repeat clients were working with a

14:14different realtor. So the threat to your business of being inconsistent with your lead generating

14:21activities is terrifying. So the first thing we look at is where are you the bottleneck in your

14:27business? Because your job is to develop the relationships, love the people, build the trust,

14:33convert the leads, get them under contract, get them from contract to closing, theoretically follow

14:38up, follow through. So the first thing we do is we use the, it sounds silly, but the visual of a

14:43dentist office, like when your dentist calls you to remind you of your next checkup or to schedule your

14:49next appointment, it's not your dentist that calls you, right? It's the front desk person. So I think

14:56like Katie at the front desk at Dr. Carter's office calls you and reminds you to schedule your next

15:01appointment. Katie's invaluable to the financial success of that business operation, right? But Katie

15:09doesn't need a dental degree to be effective in supporting the growth of the business, right?

15:15So we don't judge the dentist for not making that call themselves. And then the second thing is you get

15:20to the office and the dentist isn't the person who brings you to your chair and cleans your teeth and

15:24flosses and takes x-rays, right? It's the hygienist. And again, we appreciate the level of service that we get

15:30from each of the individuals and they all contribute to the growth of the organization.

15:35And if we were to walk into a dental office where you have just the dentist and the dentist is running

15:41back and forth between answering the phone, doing the billing, checking you in, flossing your teeth,

15:47doing x-rays, operating on you, and there's 10 people in there and the one person is running around

15:52doing all the things like a chicken with her head cut off. Would you trust that dental experience?

15:58You'd be terrified, right? That would feel absolutely... It was just chaos, right? And so

16:04the first thing is to acknowledge if your clients could see behind the curtain of how you're running

16:10your real estate business, are you running it like a business? Or are you the chicken with the head

16:14cut off, winging it every day, and then wondering why your business is inconsistent? Because the truth is

16:20that the inconsistency in your volume, in your leads, and in your income is nothing more than the

16:25inconsistency in your execution, which is the byproduct of you wearing too many hats.

16:32So one of the things we do is we just start with offloading small but mighty tasks that drive

16:40revenue to the business so that you can remove yourself as the bottleneck. And a lot of that has

16:46to do with overcoming the fear. But we just had this conversation this morning with somebody where

16:50in her best month, in June, she had seven closings, a real estate agent. So she made about $40,000 that

16:56month. So we did the math and figured out that her hourly rate is like $250 an hour if she's only

17:02working 40 hours a week, which in fact, she was probably working 60 to 80 hours a week, right?

17:07But let's just call it $250 an hour. And then we went through all the things that she does.

17:12Scheduling inspections, checking in with the title rep, calling the lender to make sure figures that are

17:16title coordinating the repairs for the inspection items, like on and on it goes, right? All things

17:22that you could pay somebody $25 an hour to do. And so we did the math on that. Every hour you spend

17:28doing something that someone else could do for $25 an hour that doesn't require you to have them to

17:33have a real estate license or a dental degree, right? Is costing you $225 an hour. So it's costing you

17:40almost $500,000 a year to run your business like chaos. And also, let's just highlight the worst part

17:49about this is that it's not just real estate agents and mortgage lenders. It's all solopreneurs. But if

17:56a real estate agent is convincing themselves that it's fine and it's better for me to not run my

18:02business like a business and enlist the help to build the system so that I can create consistency

18:07and customer experience, consistency and business development, all the things, right? And that it's

18:13better off for me to just wing it every day, be exhausted and preoccupied and distracted while handling

18:20someone's biggest financial decision, that is an illusion that we're doing our best. We say, it's fine. It's

18:28fine. I can do it. I know you can do it. But if it's energy draining, or if you're doing too much, you're

18:34actually diluting the level of service that you can bring. Your clients want you to be rested, energized,

18:40focused, and enthused when handling the highest level tasks in their experience with you. So a lot

18:47of it is just reverse engineering the psychology of what it looks like to run your business like a true

18:54professional versus you being the passenger on a speeding train that's going off the rails half the

18:59time. I mean, that makes so much sense. And I think that deep down people understand that or know

19:06that. But you're right. It's the fear that gets in the way of actually making any decisions that

19:11that would actually would help. Right? Yeah. And the fact is, it's lonely. I mean, most, most of us run

19:19our businesses alone, and we navigate our fears alone. And we feel like we're the only person struggling.

19:25And we're not like none of us are alone in the human experience, but it feels very lonely. So

19:31a big piece of this is to get in the room with somebody that reminds you of the future you want

19:37for yourself, because you can borrow the confidence you see in somebody else. And you can borrow the

19:42confidence they see in you until your own confidence expands. But to have fear doesn't need to be judged or

19:50criticized. It's just part of being human. And the only thing we need to do is be a witness

19:55to it. Recognize it's been there all along. It's been trying to keep us playing small.

20:00And that's not what I'm here for. I'm not here to play small. I'm here to live an awesome life.

20:04And we all are. And so sometimes it just means like, yeah, be with somebody who looks at you and

20:09says, you've got this. Don't be ridiculous. You know, if you're making $150,000 a year already,

20:15then you've already got proof of concept. People love you. They trust you. You give great customer

20:20service. We just need to help you graduate from being the technician in your business

20:24to being the true business owner, the CEO. Yeah, absolutely. And you really emphasize

20:30that authenticity in your business. So what does that look like? You know, especially when the

20:36industry focuses so much on production and numbers and, you know, marketing, what does that authenticity

20:42really look like? Some people, I don't know if this answer lands with everybody, but what I have found

20:48is that joy, joy is the compass. Okay. The more fun we're having, the more money we're making.

20:55And there's not a single person listening that has been in business long enough that can't relate

21:00to at least one time, if not every time you try to go on vacation, you try to take a day off

21:07and the phone rings and it's so annoying. And it's like, why does that always happen? You know,

21:11there's a joke in the real estate space. Like you want your business to pick up, go on vacation.

21:15It's like, well, what is happening here? Well, the truth of the matter is when you're excited,

21:20when you're trying your darndest to not think about work, when you're hanging out with your loved

21:24ones, your true authentic self, when you're, your best friend is going through something awesome and

21:29you're celebrating, or they're going through something awful and you're there with them and

21:33you are problem solving, you're providing solutions, you're making connections to resources.

21:37You're just being the version of you that everyone loves. That's your authentic self.

21:42So the idea is to build a business around that. And what I see most often is that

21:48that's your brightest light. I mean, when you're, when your light is ignited, when you're having a

21:53good time, when you're fully engaged with the experience of living, you are like a lighthouse

21:58in the storm and the ships seem to come to port. So we call it curating vacation energy. And what

22:04typically happens is all that is great and fine. And it doesn't feel like a business strategy,

22:09but then Monday morning rolls around, you put on your work hat and it weighs 400 pounds and it just

22:14extinguishes the light. What should I do today? What could I do today? I'm supposed to make calls. I

22:19just need to do this. I have to do this. And I just did a post about this morning. It's like,

22:23does that sound fun? Does that sound like you're, you're building a business that you love?

22:28Or does that sound like heaviness, resistance, dread, procrastination, like muscling through

22:35the activity? Because if that's the energy you bring into your active, your work, right? Is this

22:41like, I just need to, I just have to, I need to call this person because they said I should do that

22:45so I can get leads. Like that's a you problem to build a business of authenticity means to just

22:51start by recognizing that's not fun. And you're operating from, I have a problem to solve.

22:58And now I have insecurity about what people are going to think of me if I call them. And so then

23:02I don't call and then I beat myself up and that creates a whole vicious cycle. Instead,

23:07ask yourself, if I needed nothing, if all my needs were met, how would I want to feel today?

23:16Who am I when I'm not thinking about work, when I'm hanging around my loved ones?

23:20Who would I want to be a value to? Who would I want to serve? And then how will I know?

23:26Well, so the difference is, yes, we clean up the CRM, we organize the database, but instead of

23:32organize the database around your personal agenda of what you think you can get out of it,

23:37organize your database around the people that bring the most joy to your life, that are the

23:41most energizing. So there should be zero resistance on being curious around how to be a value to them.

23:46And let's just assume they don't need to buy or sell right now, because that is the one thing

23:50that's creating the resistance, especially in this market. People think I need to call my past clients,

23:54but I don't want to be seen as salesy and they don't need to buy right now because they bought

23:58in 2021 and they have a rate of 2%, whatever, right? And I always say, that's a you problem.

24:03Life is happening all the time. So what we do is we replace the insecurity with curiosity

24:08and we try to get to the bottom of the 3 a.m. moment. So if you're my past client, Tracy,

24:14and you woke up at three o'clock in the morning last night and you couldn't fall back asleep,

24:18I know with a hundred percent certainty, the one thing you were not thinking about,

24:22it was my pipeline. You were not thinking about my kids' college tuition or my bills. You were

24:28thinking about whatever you're worried about, whatever you're working on or whatever you're

24:32excited about. So my job is to get to the bottom of that. And if I can find a way to be a resource

24:38to you, which means introducing you to service providers that can help you, sending a little

24:42gift in the mail, sending a handwritten note that lets you know, I see you, I love you,

24:46I appreciate you. That's what authenticity looks like and feels like. It's you, your true self

24:51with no agenda. And what happens is the impact you have on people's hearts and minds

24:56is what creates the ripple effect. Because it's those conversations that show up in the conversations

25:02you can't see at their dinner table, at their office, on the sidelines of their kids' games.

25:08And that's where you start to attract the business out of the blue. It's by being unfiltered.

25:12Being radiant, being fun, being yourself. Like it's so easy to dim the light with all the should

25:18and the have to. And I get it. We have responsibilities, but if we're going to be

25:21self-employed and this is not the easy route, why are we not making it fun? Why are we not loving

25:26people without a filter? That's the path to being a magnet. And I see it all day, every day. There

25:31are people like one of my coaching students today, she has 10 under, she has 10 under contract for

25:37September. And there's certainly some that haven't had a closing in three months. So what's the

25:41difference? The difference is the energy. It's reverse engineering, the way you show up in your

25:46community without your personal agenda being the filter through which you see everything.

25:52I mean, that makes so much sense. We only have a couple minutes left, so I'm going to kind of do

25:57a lightning round of questions. So what fuels your workday? Podcast, playlist, silence? What's the one

26:05thing that really fuels you every day? Silence and nature, for sure.

26:09A daily habit or ritual that keeps you grounded? Silence and nature. Same answer.

26:18Do you do something in nature, like a walk or a hike? I live in a ski town, so it depends on the

26:26season, right? So I'm either cross-country skiing or I'm downhill skiing or I'm uphill skiing, like

26:31hiking, mountain biking, walking, running. I mean, literally anything, paddleboarding. You just get me

26:38outside and I'm in my happy place. I find that the most clarity and creativity comes when I silence

26:44the noise. And it's probably the hardest thing I've ever done because I'm a go, go, go person

26:48who wakes up like, what do I have to do today? And I understand that if I go right into action from an

26:54anxious energy state, it falls flat. That's the should and the have to. Instead, I force the quiet

27:01and then receive the inspiration to act. And from there, inspired action opens doors all day,

27:08all day, every day. I feel that. I mean, when I go running in the morning, I go early. It's dark

27:15out still. And I don't listen to music. I don't listen to podcasts. I just listen to the birds and,

27:22you know, what's going on around me. And it does. It fuels you. So, I mean, not everybody,

27:27I assume, but I can totally understand that. So, yeah. Last question. Best piece of advice

27:34you've ever received in your career? Honestly, do you believe you're going to be good at this?

27:44Because if you don't believe it, it doesn't matter what anyone else thinks.

27:49And if you believe you're going to be good at it, then keep going. Don't quit

27:53because your success is inevitable. That's great. Erin, thanks so much for joining the podcast.

28:00There's a heap of knowledge laid on us right now. So, I really enjoyed having you on.

28:05Thank you so much for having me, Tracy.

28:23Thank you so much for having me, Tracy.

Category

Transcript

Comments

Recommended