- 2个月前
铺天盖地的污蔑、诽谤和泼脏水，他用硬扛来回应：我不想成为那样的人。他认为成功的商业大佬都有反直觉的共性，学习并不是真相……
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00:00Let's talk about MEGA
00:09This is a
00:11Maybe from PR and marketing
00:13This is the worst time I've been hacked.
00:15In fact, it was hacked when it was on R9
00:18But is it as serious as MEGA?
00:20We didn't know about MEGA before
00:21Car companies can still make a fuss about coffins
00:23So we were shocked at the time.
00:25Why is it so dark?
00:26Ten times darker than the mobile phone circle
00:27Then when R9 was launched
00:30Every time I get a new car
00:31You will encounter such a problem
00:33Dense black
00:33It's just that when it's outside the ideal, there is no
00:34Because everyone sees that you have done it.
00:36I didn't take you as my opponent
00:38You didn't consider me your opponent.
00:38Then when it comes to R9
00:39What was the situation at that time?
00:41The impact is particularly profound
00:42When we were in Huzhou
00:43Then I considered a location
00:45So I registered a company in Huzhou
00:46Then I didn't do it in Huzhou anymore.
00:48I cancelled the company.
00:49So I deregistered the company.
00:51Then there is a news
00:52We put Huzhou
00:53Huzhou Ideal Auto has been deregistered
00:55Then everyone said Ideal collapsed
00:57It's not going to work.
00:58right
00:58And then there was the time
01:00Then our president
01:01Then I sold some shares
01:02Because it was on the market at that time
01:03Cash out and leave
01:05right
01:05Company bankruptcy
01:05President cashing out
01:06Then Ideal Auto is out of the game.
01:08So to what extent
01:09The security guard at our community
01:10Then he didn't know I was ideal.
01:12He said
01:12Isn't this brand closed down?
01:14Told me this
01:15It's come to this
01:16right
01:16Even the security guards know about it.
01:18So that’s the worst meaning.
01:19We know
01:19Controlled by a single company
01:21I have a very strange
01:23It seems like every time you have a public relations crisis
01:25Do not do
01:26I don't say return the machine
01:27And some of them are pure water army and do dirty work
01:30That kind of disgusting
01:31You can't call back that way.
01:33What I want to say is
01:35You guys don't seem to be in a hurry to clarify.
01:38Modern public relations theory
01:40Don't we have to clarify those things within 24 hours?
01:43I see you all seem to be taking your time.
01:45I think one by one
01:46That's when we broke
01:48Ideal Auto went bankrupt
01:50Then that time
01:52No clarification immediately?
01:53When we are in 2022
01:55We don't have PR.
01:56Are you so confident?
01:57In the early days, I was also due to lack of business funds.
02:00Then there is no PR team
02:02Later, I was hacked.
02:03But I get into more trouble than you
02:05I'm just messing around on the Internet
02:06Then it was more than a year
02:09It started to have
02:10You sold so much at that time
02:11None
02:12We only have content marketing
02:13Then there was no PR team
02:14Why didn't anyone advise you?
02:16Those partners
02:16Many of them are from mature enterprises
02:18Because it was fine before
02:19I see
02:22When you said the first generation
02:23Not blacked out very badly
02:24right
02:24And what does this have to do with
02:26Just follow us
02:28It has something to do with me doing 72
02:29I never liked it.
02:31PR team to influence us
02:32In this year 2022
02:34At that time we really
02:35No PR team
02:36Then it started later
02:37Established public relations team
02:37Then your PR team is here.
02:39Have you provided training to your executives?
02:40Also provide training
02:41right
02:41I also took that training course
02:43Made me laugh so hard
02:44yes
02:44How to speak what
02:45Who can speak
02:46Who is the spokesperson?
02:47So I found
02:48You are now facing the media
02:50The reaction of the trap
02:51Very mature
02:53I think it's because
02:53I worked in the media.
02:54something
02:55I actually worked in the media.
02:56clear
02:56So you have some experience.
02:58right
02:58Including You Like Me 2006
03:02I was caught by CCTV
03:04Phoenix TV
03:05major magazines
03:06At that time, I started a business
03:07That Beijing startup
03:08The time you went to record the show and issue the bid
03:10I haven't issued any bids during my program recordings
03:12Not once
03:13I'll talk first
03:14It was my first time
03:15When I was in the first stage
03:16In fact, it is recording various dialogue programs
03:18Including conversations
03:20Lu Yu has a date
03:21Then there are various
03:23Then all the top magazines were featured
03:24Because entrepreneurship was encouraged at that time.
03:26right
03:26Encourage everyone to start their own business
03:27right
03:27So the four of us became
03:28Became a role model
03:29so what
03:30Countless interviews like this
03:31So there were no problems then.
03:33Then what
03:342013 is my
03:35The media world wasn't so dirty back then.
03:36Not as dirty as today
03:38No
03:39right
03:39Then 20
03:40And the media business was good at that time
03:42The media itself makes a lot of money from advertising
03:43right
03:44No need to watch dirty work
03:45right
03:46Then what
03:462013 is
03:47It was in 2013
03:48Just a few months before I went public
03:50I went to record a reality show
03:52Because you need to know
03:53Reality shows record you for more than ten hours a day
03:55right
03:55The final straight
03:56Then maybe
03:57He thinks it's the most dramatic
03:58Ten minutes straight
03:59Then this is
04:00I just found out
04:01reality shows
04:02It is completely possible to take it out of context
04:03Especially immoral
04:04Right
04:04But
04:05When on the scene
04:05He is a competition form
04:07You will be serious again
04:08that is
04:08Blatant cheating
04:12He will invite such
04:13This is the person who came
04:14that is
04:14We are all a group of entrepreneurs
04:16Right
04:17Then there will be a person
04:17Someone will say
04:18Introducing this entrepreneur to me
04:19This person earns ten months' income in a year.
04:21I said I
04:21He earned ten months
04:22I don't know
04:23Then you earn ten months in 2013
04:25It's remarkable.
04:26Yes, yes, yes
04:26Very powerful
04:27But a question
04:28How can he have ten months' income?
04:30Then
04:30When the game starts
04:32Then participate in all the sessions
04:34It's all cheating
04:34I'm really dissatisfied with that person.
04:36Then I bid
04:37It's also a sign for that person.
04:38I saw it
04:38Actually, I won't tell you who it is.
04:39Yes, yes, yes
04:39Is the program team colluding with them?
04:42still
04:42Is there any
04:43A word from the director of my show
04:45He said the business world
04:46It means you can do whatever it takes
04:47Having such values guides the program
04:50I was surprised
04:51The program team said a few words at the time
04:52right
04:53Well, I think there's no way.
04:55But I was
04:56Emotions out of control
04:58No emotional outburst
04:59Right
04:59I said
05:00You blame him angrily.
05:01yes
05:02But was caught
05:03Just show your tolerance
05:04yes
05:04Because that's what you definitely know
05:06Is this a show effect?
05:07Yes, yes, yes
05:07Right
05:08And it is best not to restore the before and after
05:10There is no show effect before and after restoration
05:11In fact, to a large extent
05:12When we grow up
05:14There is no special intention to cater to
05:17Or wrong yourself
05:18To survive
05:20So until I grow up
05:22So until I grew up
05:22It's more valuable, right?
05:24That kind of occasion is
05:26He just takes full advantage of your personality traits.
05:28So I go
05:30I have a lot of disgusting things like this too.
05:33I won't talk about it today
05:33It's true
05:34It's a scratch accident.
05:39Maybe I will never learn it in my lifetime.
05:41but
05:41I can live well even without learning
05:44I later gave it to myself
05:45Give me a definition
05:45Say I can't
05:46I won't lie
05:47I won't tell them a lie.
05:48Then I can't participate.
05:49right
05:50And what do you call it when facing the public?
05:52How does the old saying go?
05:54Tell all lies
05:55Not telling the whole truth
05:56It can only be like this
05:57no way
05:58This is tortured by society.
05:59So we will talk about your past years later.
06:02The blacklist
06:04I also pulled a netizen to do
06:05I'll take it out and compare it with you later
06:07Then I have another question
06:09About Mega
06:09This is the car
06:11I remember studying for three years.
06:12Three years of research and development
06:13Is it three years?
06:14yes
06:15Then
06:16Why does it depend on your entire layout?
06:19It is ahead of A8
06:21Because MPV is not a very big market
06:23Then for this one
06:25Investing so many years in research and development
06:27What is the overall consideration?
06:29When we were
06:31I thought about making a series of MPVs
06:32So it is the first in a series of MPVs
06:34But MPV itself is not
06:36Isn't there a big market?
06:38I still hope to change a market
06:40Yes, just like
06:41Do you want to be in this field
06:43Create something
06:44Let everyone
06:44For example, your core product is family cars.
06:46right
06:47Let's see if the Chinese can...
06:49Well done
06:50Very cool
06:50yes
06:50I will accept the family MPV
06:52yes
06:53And when you start the car
06:54I already have four children
06:55clear
06:56When the car starts
06:57I already have four children
06:58Then
06:59So I basically
07:00six-seater SUV
07:01Yes
07:01The six-seater SUV can no longer accommodate
07:03There is also one of my own
07:04An original intention
07:05You seem to be the only one in the world
07:07The third row is so spacious, right?
07:10I have no idea
07:10I haven't driven around the world.
07:11The whole world
07:12Right
07:13The best space
07:14right
07:15I still want to make an ultimate one.
07:17A product
07:18right
07:18So this was the time
07:19After starting to plan several
07:21In fact, I made one
07:22Then MPV
07:23Then this car is the one you used during your entrepreneurial process.
07:26The most severely hacked
07:27The dirtiest one?
07:28yes
07:28Then I know you can handle it.
07:31Was there some panic inside at that time?
07:34Or the anxiety kind
07:35It's within the team
07:36Because if you look at the R&D team
07:40Those core personnel
07:41Three Years of European Stars
07:42Make one
07:42As a result, it was hacked into a coffin car when it was launched
07:45The design team was particularly sad
07:46Right
07:46The design team is extremely sad
07:47right
07:47I can imagine
07:48right
07:49Then
07:49I imagine that product
07:51If I had led the team for three years
07:53It's so sad.
07:55And many people suggested
07:56We immediately transformed
07:57There will be some suggestions like this
07:59And at that time
07:59It really caught up with a special moment.
08:02It includes Zhongshanshan and us
08:04Then at that point in time
08:06It was pushed up by the entire traffic.
08:08It turns out that traffic cannot be discussed
08:10After all that is done, I'll have to do this.
08:12right
08:12There will be more traffic
08:13And many people
08:14Take a closer look
08:15Today his principle
08:16He's not real either.
08:17That's what you said
08:18Those black media ten years ago
08:19Black media is black you after
08:20Then ask you for money
08:21right
08:21The way it is now
08:22Knock War Mode
08:23Now it's time to take your competitor's money
08:25no
08:25Now I'm using you as traffic
08:27Rely on other
08:27Relying on traffic monetization
08:28Because traffic itself can be monetized
08:30So he may not be
08:32Many of them are not from the automotive industry.
08:33So he doesn't necessarily use money to do bad things.
08:35no
08:35It's not about taking money to do bad things
08:36He's just cheating you.
08:37But he has traffic
08:38But there must be a company behind it.
08:39In the main operation
08:40Large-scale operations
08:42Scaled operations
08:43right
08:43Even people were arrested
08:44But there was a theory
08:46I think it's fun
08:47I don't know what you think of this theory.
08:48I don't know either
08:48Did you see this statement?
08:50One of the theories is that
08:52Black is definitely evil.
08:53Whatever the reason
08:54Whether it is cash
08:55Or the one you said?
08:56Live on traffic
08:57It is Jing Dui
08:58right
08:58but
08:58And because of that
09:01I found out later
09:01In the traditional car period
09:03van
09:03MPV
09:04I often talk about coffins.
09:06I thought on you
09:08Broken Dirty Water is an original
09:09Later I found out it was theirs
09:11Traditional dirty work
09:12yes
09:12Then there is a saying that
09:15I think the car is too expensive
09:17So when some gangsters come out to black
09:19Those who think it's too expensive
09:21Especially willing to cooperate with forwarding and publicity
09:23Because they, for example
09:25Let me give you an example
09:26His psychological price is within 500,000
09:28So you had over 500,000 at that time.
09:30550,000
09:31559,800
09:32right
09:32Then this time
09:34He just
09:35For example, he may budget
09:36It's about 400,000
09:37Then he saw that it exceeded his expectations
09:39He was very angry.
09:41Can't buy it
09:42There were a bunch of people at this time
09:43black
09:44He is particularly happy to forward
09:45Have you seen this theory?
09:47I think these theories
09:47In fact, it is also established
09:48Because it has become a social phenomenon.
09:51But you were
09:52Mega pricing
09:53Or based on your original
09:55Is there a fixed range for gross profit?
09:57Still set it high
09:58Even if you press that range
09:59He's just that costly.
10:00right
10:00Then
10:01Because its gross profit is less than that of the previous L series car
10:02Because electric cars are more expensive
10:03We were the first to make 5C batteries.
10:06New things were more expensive back then.
10:08yes
10:08And that theoretical amount
10:09It will not reach the L series
10:11Yes
10:11Is the L series better for scale?
10:13Anyway, I am
10:14The last one was also bought for me by the company.
10:18But at that time everyone felt
10:19It turns out that the Hangzhou company bought me
10:221 million Alpha
10:22And of course I'm not the only one using it
10:25The partners also used
10:26Then I returned to Beijing
10:28The only thing on my mind at the time was
10:32I think it is much stronger than Alpha in every way.
10:34But the seats might be a little worse.
10:36This was my thought at the time
10:37Because I've been riding for so many years
10:39No seat can surpass Alpha's
10:40The result arrived
10:42That seat is also better than Alpha
10:43And also with massage
10:45I said when I was done
10:46oops
10:46This car was blackened like this
10:49It belongs to
10:50Some of our products have been hacked in the past.
10:53There are also some who are wronged
10:54There are also some who are not wronged
10:55Because I didn't do a good job of quality control
10:56Large-scale black
10:57I deserve it.
10:58But I really feel that this car
11:00This is the product I have seen launched
11:02The worst black
11:03And the product should not be blackened like this
11:06A particularly typical one
11:07So sales gradually picked up.
11:09I saw that comment below
11:11Just under your official account
11:13A bunch of netizens who care about ideals are saying
11:16Why didn't you say it earlier?
11:17Then I was blacklisted for so many days
11:18I think being black is also a
11:20Also a
11:22Actually, the social interaction we just talked about
11:23Traffic
11:24Algorithm mechanism
11:25We bumped into him again.
11:27right
11:28But I think there is still something behind
11:30There is a company operating
11:32right
11:33There is a colleague manipulating it
11:34yes
11:34From the very beginning we
11:35Alpha has been hacked since the beginning
11:37Including the black image of our car owner behind
11:39Black is manipulated.
11:40And they used to be professionals in this field.
11:42Just hire a professional team
11:44right
11:45Even the partners are professional
11:47They are all in this industry
11:48You've been fucked so many times.
11:50No revenge mentality?
11:51I mean the best revenge.
11:53You probably defeated him in the business war.
11:56I think it's the only way
11:57right
11:57Must do this
11:58But it’s definitely a pleasure
11:59But I think it still explains
12:01Our product
12:04Including a strategy is not good enough
12:05right
12:05We have to fight until others can't
12:08It doesn't matter if we are black
12:09Completely useless
12:10right
12:11I also think it is meaningless to break the barrier water
12:14right
12:14I think there are several problems
12:15Later sales
12:15There is still a problem with Mega sales
12:18Yeah
12:18right
12:19Then there must have been a problem
12:20We delivered 3,000 vehicles in the first month
12:21The following are all within 1,000 vehicles
12:22At the worst time, there were only 500 cars a month.
12:23right
12:24But user satisfaction is high
12:25The customer satisfaction is very high
12:26Did it spread by word of mouth?
12:27Later it rose again
12:28In fact, nearly 1,000 vehicles
12:29Then a month
12:30If we look back at ourselves
12:32We still have problems
12:33Because, for example, Mega
12:34Directly moved the interior of the L series
12:35It is not only big
12:36Not one by one
12:38This better growth
12:39Because users think I am more expensive
12:40There should be some new
12:42I know
12:42Something that brings out the best in the workpiece
12:43I've seen this criticism too.
12:44right
12:44So later
12:45So your interior design lacks sincerity.
12:47So we made a swivel seat
12:48Actually, it’s not the interior.
12:49In fact, it is an expression
12:51clear
12:51We still have this interior.
12:52No feeling
12:52Because this interior has a more family atmosphere
12:54right
12:54But then we put
12:55Then the seat can be rotated
12:57Then put some functions of MPV
12:58For example, elderly people getting on and off the bus
12:59Can get on and off the car diagonally
13:00right
13:01Is that also the one from home?
13:03right
13:03home version
13:03right
13:04We also allow old users
13:05Then spend some money to upgrade your home
13:07right
13:07Then I'll watch it too
13:08Or the product
13:09Then really do it well
13:10Regarding these issues of users
13:11We've improved it.
13:12And for old users
13:13An opportunity to upgrade
13:14Because at that time
13:14We are 559,080
13:16later
13:16Then we dropped to 529,080
13:18And refunded three yuan to old users
13:19Say you can take three dollars
13:20You can also upgrade to new
13:21I also received the 30,000 yuan
13:22yes
13:22Then also includes
13:24In fact, our charging network
13:25It was very bad at that time
13:25It's because
13:26Just like you said
13:27Many MPV users
13:29Or there is a driver at home
13:30You can't drive at home
13:31Charge with slow charge
13:32So he's going out to recharge.
13:33It's inconvenient for him.
13:34Then we have charging stations
13:35From that time on, only
13:37At that time, there was only this
13:38Two or three hundred stations
13:40So far I have seen
13:41More than 3,000 stations
13:42And like Beijing
13:43One every three kilometers
13:44Just like a gas station
13:45There's no difference.
13:46right
13:46Before the i8 was launched
13:47It seems that the electric pole has been laid
13:49The car you already have
13:50There's one charging station for each car.
13:52We are
13:52We have more than 16,000 piles.
13:54right
13:54And they are all fast charging piles
13:55right
13:55So I think this
13:56In fact, we still did
13:57A lot of work
13:58User dissatisfaction
13:59Then go to tune
14:01What impressed me most was
14:03You didn't respond to those
14:05Broken dirty water
14:05But there is one
14:07Internal review meeting
14:09Or what
14:09Then you have the ideal employee
14:12Wrote a reflective
14:14So one thing
14:15That one left a deep impression on me.
14:17It's no longer the original intention.
14:20Standing in front of success
14:22Then a lot of things didn't get done.
14:24Then I got on
14:25But in fact, we should return to our original intention
14:27Just take each car as if you were taking your first one.
14:31yes
14:31That was written so sincerely and touchingly.
14:33I was deeply impressed
14:34But it seems that you haven't promoted this on a large scale.
14:37yes
14:38yes
14:39So you are in the market
14:40Regarding public relations
14:42Still not special
14:43Not particularly worried
14:45If you think you are strong enough
14:47Still not afraid of this
14:47Not really
14:48Because sometimes we don’t have any tricks
14:49Because it is
14:50Today is
14:50The world is an algorithmic mechanism
14:51Why not find someone in the industry that is particularly good at it?
14:55What about the big boss in public relations?
14:57Even if he doesn't do his job
15:00But he knows all the tricks.
15:02Have a coping strategy
15:03Haven't you thought about this?
15:04I'm particularly interested in this topic
15:06I was blacklisted back then.
15:08so
15:08Just before
15:09No one has ever encountered Mike's situation in history.
15:11Let me give you another example.
15:13Like we look at
15:14Watch Nongfushanjian and Zhongchuanshan
15:15He studied journalism and communication
15:17He was also a very good media person at that time
15:21Right
15:21Then his influence is very strong
15:23Right
15:23Then he also talked to these big media
15:25Including what kind of cooperation with CCTV
15:26Right
15:26Very deep cooperation
15:27right
15:28But after he had problems
15:29Today's traffic mechanism can't solve this problem
15:30that is
15:31After the trend becomes like this
15:33Everyone is happy to spread these
15:35right
15:36But we see another problem
15:38that is
15:39In fact, he has both positive and negative sides.
15:41that is
15:41You will find
15:42If you can't solve it
15:43But
15:44He's different from before.
15:45He won't let you die.
15:46Even though you can't solve it
15:48But the damage is actually limited
15:49right
15:49You just need the hard stuff to hold up
15:52These are actually just a puff of smoke
15:54right
15:54Because you can't stand it
15:55This Chengping Enterprise is really not good
15:56Yes, yes, yes
15:56Then what
15:57Then when there is a new hot spot
15:59These traffics are chasing new hot spots again
16:00right
16:01I think that in today's society
16:02That's it
16:03Including when you see Musk encounter problems
16:04He has mastered
16:05He's got Twitter.
16:06How to blacken him?
16:08Then those who want to short him
16:09Why is it still so dark?
16:10The logic is this
16:11But when you are black
16:12It's still too hard to fight back after being beaten.
16:15Sometimes I look special
16:16Because I am the owner of three ideal cars
16:20Every time I'm that dark
16:22And my confession comes from
16:23When I was working on hardware
16:25The black things
16:27so
16:27I think
16:28I think there is no problem
16:29How do they blackmail us?
16:30Including these behind
16:31Which company is operating it?
16:32We all know
16:33We all know
16:34but
16:35We're disgusted by this.
16:37right
16:39But if I become like this
16:41I feel like my life is over.
16:43I don't want to become like that
16:44Even if you black me
16:47right
16:48I just don't want to become like that.
16:49I think I want
16:51If I become like that
16:52My life is over.
16:53Actually, it doesn't make any sense.
16:54I feel like life is meaningless.
16:56right
16:56Then all I could do was say
16:57If they are so dark
16:58How can it affect us?
17:01Or is it because our products are not good enough?
17:02We should work harder
17:03Make the product better
17:03I can only tell myself this
17:05yes
17:05right
17:06It's me
17:06I am what many people suggested.
17:09you want
17:09What do you want to build?
17:11Hit the black half
17:12What is this?
17:12There are various strategies
17:14right
17:15I don't want to become like that
17:16Then my experience with MAGA is
17:19I said that as a car owner
17:21The only dissatisfaction
17:22I think the car model is a bit too cool
17:24Too modern
17:25What problem does this bring?
17:26It's not a problem for others
17:27The question for me is
17:28I set fear
17:29Then where to park and get off
17:31If it is a public place
17:32For example, under a commercial building
17:34I just hope no one sees it.
17:36I lowered my head and left quickly
17:37result
17:38The first few months of using MAGA
17:41Because of that
17:41They're called "Xianyanbao"
17:43Because it's cool
17:44Like the future car in that science fiction movie
17:45Where to stop
17:47I saw through the glass
17:48Seven or eight people have turned their heads to look at the car.
17:50I have to wear a mask at this time.
17:52Put a hat on
17:53He got out of the car and ran away like a thief
17:55Then ask the driver to find a place to wait for me.
17:57This was a big problem that troubled me in the first few months.
18:01Maybe I have special needs.
18:04For example, when my wife drives the Model X
18:07I'm also particularly annoyed by the Yingyimen in the back seat.
18:10That's too ostentatious.
18:12Then we both go out and it's okay
18:14I'm in the passenger seat
18:15He opened
18:16Or sometimes I open
18:17Anyway, there are
18:18Then the two of them
18:19But sometimes a friend comes
18:20Then let your friends sit in the back
18:22Then we parked at the restaurant.
18:24The two should open the door
18:26When I got off the front seat, I felt like a thief.
18:28I just feel
18:29This is what people see and feel
18:31This old man is in his forties or fifties.
18:33Why do you suddenly look like that evil young man?
18:35The rich second generation is playing this
18:37There is that pressure
18:38I think this is quite interesting.
18:39You are a person who can talk so much on the Internet
18:42Why are you afraid of color in real life?
18:43Human character is very complex
18:47Just look and remember
18:48Han Han used to argue so sharply online
18:50He is more special than me when we meet.
18:53I'm still relaxed and can chat
18:55It's just that I and the monks are under control.
18:57He is with some of his closest friends.
19:00He is also very shy
19:01Have you seen him?
19:02I'm very familiar with him.
19:03Yes, I'm very shy.
19:04Yes, because he ideally
19:06Then Mega bought it.
19:08He is also the typical ideal car owner
19:09Yes
19:09Isn't that him?
19:11He's so sharp online.
19:13But if you meet face to face offline
19:16A very shy
19:17Sometimes I even have a bit of a dull personality.
19:20So I'm pretty much the same
19:21I have a severe fear of color.
19:24Actually, I'm not introverted.
19:25When I was little, I thought I was introverted.
19:26Later I read a lot of psychology books
19:28Sexophobia and introversion are two different things
19:29I'm very horrified
19:31When designing Mega
19:32I asked the designer one of the most important
19:34To be cool and have a future
19:35Yes, then I said L series
19:38Everyone knows it is an ideal car only when they see the star ring
19:39Tell me Mega is everyone from far away
19:42One hundred meters away
19:42Just looking at the outline, you can tell it is an ideal car
19:44To have such identification
19:46And the one at the back, go down a little bit
19:49That's purely for aerodynamics, right?
19:51Yes, aerodynamics
19:53Right
19:53right
19:53To extend battery life
19:55Right
19:55Anyway, I am very satisfied after buying it.
19:59I just thought it was a bit too conspicuous at first.
20:02But it seems to be popularizing quickly in Beijing.
20:04Very many
20:05There are often three or four cars at an intersection.
20:07Yes, yes, yes
20:07Three or four cars at an intersection
20:08Yes, everything will be fine later.
20:09Because by June of this year
20:12How far has Beijing come?
20:14It is an MPV above 500,000
20:15Everyone regards 500,000 as a threshold.
20:17For more than 500,000 yuan, all you can buy is a Mercedes-Benz V-Class
20:20Then Toyota's Alpha
20:23And then there's this Lexus car.
20:27Toyota's Alpha
20:28Then there is this and a special edition of 009 for geeks
20:31Yes, because it is more functional.
20:33Then there is a high-end version of Buick
20:37When has it come?
20:38I didn't sell a hundred.
20:39Out of every 100 cars sold, 70 are MAGA.
20:41The MAGA market rate has reached 70%.
20:42MPV
20:43right
20:43Is it high-end only?
20:45It is high-end products above 500,000.
20:46Just say it's all included
20:47Tours and everything else are included.
20:48Count all the world's big brands in
20:49Right
20:50You just said those were all foreign brands, right?
20:52That geek
20:53Geek Special Edition
20:54There are less than 500,000 geeks.
20:55Geek has a brilliant version
20:56That is that is
20:57It's his flagship
20:58Yes, it's his flagship.
20:59More than 700,000 plus nearly 800,000
21:00I haven't tried that one.
21:02But I have done all the things you mentioned before.
21:04yes
21:04right
21:05It's still the same sentence
21:06You don't have to say this
21:07I mean Yang Polan
21:08This feeling is particularly strong
21:11Especially when we went on a business trip to the United States
21:14When you can't see domestic cars
21:16Those running all over the streets
21:18Although we used to understand that cheap is not beautiful
21:21Now it looks like Yang Polan
21:22We used a MEGA to go to the United States
21:24Let the American media experience it
21:25Wow, they basically said
21:27This came to the United States
21:28We all buy
21:29When I watched the car show
21:31Some foreigners look at China
21:33I was stunned by all the weird trams.
21:35Right
21:35Last year's auto show
21:36It is particularly obvious that the media has also caught many of those in Europe
21:40I don't know if they are buyers or tourists.
21:42Anyway, just looking at the various types of cattle cars we made, there are fewer of them.
21:47Each of our cars
21:48Then overseas car manufacturers will buy it
21:50Then do research
21:51German
21:52French
21:52Then Japan's
21:54They will buy a lot of our cars
21:55Americans will buy
21:56Buy our car
21:56In fact, research
21:57Now also
21:58We bought the speech
21:59Buy their car
21:59Study their cars
22:00In which year do you plan to go international?
22:03Will be next year
22:04Starting next year
22:05Starting next year
22:06Which countries should we target first?
22:07Mainly focus on the Asian and European markets
22:09Asia
22:09Because the United States
22:10No entry to North America
22:11right
22:11In North America, you are not allowed to buy any connected car.
22:13right
22:14Then for us
22:15Our car is a bit more expensive.
22:16Then high-end cars
22:17So it is still too expensive for South America and Africa.
22:21right
22:21We need to wait until the product is more complete.
22:23I hope to see China's new energy vehicles all over the world as soon as possible.
22:28But when you go abroad, you still have to
22:29There are many other differences
22:30right
22:31Still have to
22:32Still have to
22:33I'll ask
22:35It's your Mega
22:36Are there plans to release an extended-range version?
22:39No
22:40Not many people ask?
22:41Many people don't ask anymore.
22:43At the beginning, many people asked
22:45Right
22:45Because the charging experience is so good
22:46The charging experience is better than refueling
22:47Is your current fast charging shop comprehensive?
22:50Very comprehensive
22:51High speed is a special problem for you to travel from Beijing to Sanya
22:53You go from Beijing to Hangzhou
22:55All-round connection
22:56All connected
22:57And we installed it ourselves
22:58oh
22:58It's laid out so well
22:59right
23:00You laid these things in advance for the all-electric trains behind.
23:05yes
23:05So when you buy the i8 series, the electrical system is no longer a problem.
23:09right
23:09It is already the largest supercharging network in China.
23:12Why
23:12I ask a question
23:13Let me add one more important point.
23:14There is another very important point
23:16Why do we do these things?
23:17Because I believe it more
23:19Then the future artificial intelligence L4
23:22L4 and beyond
23:23In fact, it will charge automatically.
23:24ah
23:25You don't have to worry about it anymore
23:26right
23:26So can we realize automatic charging first?
23:29That depends on whether you have a charging station.
23:32And you have always
23:33Promote the Mega as a family car
23:36but
23:37I saw your official data says 30% are single
23:41Did you interview them?
23:43Why would a single person buy a seven-seater?
23:45The way they express themselves is interesting.
23:47He said I don't need so many seats.
23:49But I need a private space of my own
23:52High-quality private space
23:53But the richer the young people
23:55He'll do it again
23:56And they are very young
23:57I think you have successfully solved at least one problem.
24:00It's abroad.
24:02The seven-seater MPV in developed countries
24:04Often it's just a typical family car.
24:07But in China, it may have been all commercial vehicles in the early days.
24:10So everyone has a prejudice that
24:12It seems like you are a driver when you drive an MPV
24:14Then maybe I'll be waiting for the boss there.
24:17It will feel like this
24:18Right
24:18Therefore, the better choice for Chinese family cars is SUV
24:22If there are so many single people will buy this
24:25It shows that at least from the concept, it is good to pass the model
24:28Whether it is performance or brand promotion
24:30Let everyone accept driving this car
24:32It will not be considered as an opportunity
24:33And he thinks he's a fashion pioneer
24:36Yes, yes, yes
24:37Then on the other hand, I think he is a fashion pioneer
24:39And then there is the real
24:41Just now you mentioned this conspicuous bag
24:43Among our current users, we buy Mega Home
24:45The most important thing is the appearance design
24:47I know
24:47Because mine is a niche demand
24:50I know most people
24:51Even if I were young, no one would recognize me.
24:53I definitely like cool things 100%.
24:56It doesn't have to be that rich and powerful
24:58What's covered in gold and silver?
24:59But I definitely hope it's a cool and futuristic one.
25:01And it is very interesting when Mega has a lot of users
25:04He's driven a very good car.
25:05He may have another car.
25:07In fact, the better the car you drive,
25:08The more you know how good this car is
25:10Then he often has another car, a Ferrari
25:12It's a Porsche
25:13It's the Rolls-Royce Cullinan
25:15This is very common
25:16There is one more thing I particularly want to talk about.
25:19That is actually us too.
25:20Something unexpected
25:22I am very, very happy
25:23We have a lot of car owners.
25:25Then he actually has Mega
25:28Then there's Alpha
25:29There is even a Mercedes-Benz V Class
25:31A home
25:32In fact, he is normal
25:33Several MPVs
25:34You know they'll tell me
25:35Talked about a thing
25:36Let us be more determined to use Mega for home use
25:38Including naming it Mega Home
25:40Mega Home was influenced by them.
25:41Then what?
25:42He said that the cars in my family
25:44Then my V Class
25:47Take my general customers
25:49Then my Alpha
25:51Different treatment
25:52Then pick up my senior clients
25:54Then my top client
25:56Then I will take Mega
25:58Even give him a Mega car
26:00Let him use it in this city
26:01Then I said
26:03Why do you think so?
26:04He said it felt like a family dinner.
26:06You invite ordinary friends
26:08Go to a restaurant
26:09Please be a good friend
26:10Drink and eat
26:11Please ask your best friend
26:13Then go home and eat
26:14Erguotou, Wuliangye, Maotai
26:16Also similar
26:17As soon as he said
26:18I will do this more firmly.
26:20Don't worry about losing this user
26:21Understood
26:23Then let's take a break
26:25Go to the bathroom
26:27Then some iced
26:28We refresh ourselves
26:29All right
26:3050
26:3250
26:34right
26:34Do you still have the energy to go on stage?
26:36Do you exercise regularly?
26:38Oh my god
26:39Can really do it
26:40Should have filmed it.
26:43Too fierce
26:44Too strong
26:49How many times a week do you exercise?
26:51Exercise three times a week
26:52That rotten food is made every day
26:54Do it every day
26:55Can you exercise three times a week?
26:57Can guarantee
26:58That's awesome.
26:59Push-ups are done every day
27:00150
27:01every day
27:02right
27:02Then in the morning a group
27:03Then after lunch, a group
27:04Then a group at night
27:0650 50 50
27:07right
27:07It turns out to do more
27:09Sometimes I do four or five hundred a day.
27:11At that time, my waist
27:12Injured my waist
27:13I stopped doing that later.
27:14You are 44 today
27:1644
27:16The good days are still long
27:18I found that you are also born to speak
27:21because
27:21We just talked for so long
27:23Didn't drink a sip of water
27:24I've been drinking
27:24Can
27:25bring it on
27:26continue
27:26I have a question.
27:28You are the ones who are making pure electric vehicles.
27:31Even Mega is fine
27:32i8 is also good
27:33Have you ever worried?
27:34Because in the field of conquest
27:36You have firmly established yourself in the first place.
27:39Are you worried about this?
27:40So that in
27:41You know what we marketers say
27:43Is user perception greater than the truth?
27:45Is it possible
27:46For example, those hardcore middle-class ideal users in the early days would make the extended-range model a strong label in their minds.
27:57I have a lot of discussions about this internally.
27:59There has been discussion
27:59I think so
28:00That is to say, from the perspective of brand awareness
28:02This is our first stage
28:04I think we are basically in the first decade
28:07I think the first stage of using that method is that our brand is equal to our user positioning
28:10It's different from what you see on Apple today.
28:13Because Apple at this stage today has its own value proposition.
28:16right
28:16Or basically since Jobs' return
28:18Starting with Think Different is a value proposition.
28:21We are more like the early Apple
28:23Apple II
28:24Lisai
28:25Mike
28:26McTos stage
28:27At that stage
28:28Apple's users are equal to its user base
28:31right
28:31Yes, I was a geek at that time.
28:32right
28:32geek community
28:33Apple's earliest geek community
28:34core user group
28:35Our brand is actually equal to our home users
28:38I think this is actually the most important psychological perception of our users.
28:41Rather than increasing
28:42And we think that at this time, what are we looking at in the world?
28:46It's called the first half and the second half
28:48The first half is electrification
28:49Just increase it
28:51All pure electric vehicles are electrified
28:51right
28:52Then electrification means that it is actually a hardware competition
28:54I think pure hardware competition
28:56There's not that much difference between us.
28:58right
28:58A little better, a little worse
28:59You did it today
29:00Then after 12 months I learned
29:02It's exceeded
29:03right
29:03So I think the biggest challenge is in the second half.
29:06The second half is intelligent
29:07I think it's artificial intelligence
29:08right
29:09Because I think cars
29:10Then there is the most important artificial intelligence terminal in the physical world
29:13But artificial intelligence
29:15At that time, you should think about your pre-training
29:17Your model
29:18The chip behind you
29:19Your operating system
29:20This whole
29:20It is a comprehensive and large-scale competition of software capabilities
29:24right
29:24So I think you don't need to worry too much about pure electric.
29:28Increased to this
29:29Because we are making pure electric vehicles and we still see the needs of users.
29:31right
29:32From the perspective of user needs
29:33In fact, it is the easiest to convert
29:36In fact, they are the dying fuel car users
29:38Um
29:38You don't
29:39What about pure electric?
29:40In fact, to the existing
29:41Then new energy vehicle users will do an upgrade
29:43right
29:44But at the same time there will be a lot of
29:46Suddenly I figured out that fuel car users
29:47Upgrade directly to pure electric in the future
29:49So I think both are needed.
29:50If we do it globally, it’s the same.
29:51Maybe we fight many countries
29:53Zengcheng is still the best choice
29:54Because its entire power infrastructure is not that strong
29:56In fact, everyone is talking about one issue.
29:59Well
30:00How far can a company go?
30:01In fact, it depends on the founder's learning ability and evolution ability.
30:05Well
30:06Then you these years
30:07In fact, among domestic celebrity entrepreneurs
30:09It is the continuous breakthrough of learning ability
30:11Then continue to upgrade
30:13This is famous
30:14Welcome to the Douyin Select APP
30:16Search Luo Yonghao's Picks
30:17See more of its exciting content
30:18Then I want to know how you are in this whole process
30:21What is the most important thing for this study?
30:23How many books can you read in a year now?
30:25I read slowly
30:27But I read it more seriously.
30:28I read about 20 to 30 books a year.
30:31Twenty or thirty books
30:31right
30:32Then I can read two books a month.
30:34almost
30:34right
30:35But I do read slower.
30:36But you're also famous for your time management.
30:40We know that startup bosses
30:42Most of them have to work overtime day and night
30:44I've been listening to your colleagues say
30:47It is guaranteed
30:48A work schedule similar to nine to six
30:50Um
30:51I guess it's not possible when a new car is launched.
30:53right
30:54I can't do that at a press conference.
30:55right
30:56How long are the 12 months in a year?
30:58It is a healthier routine
31:00I think it's that early.
31:01Or this was a characteristic of mine when I was in high school
31:03Because in high school, you have to go to class.
31:05So when I was in high school
31:07Have a daily habit
31:08Um
31:08I only write about today
31:09A bit like
31:10Steve Jobs looks very similar
31:12That's what I write about
31:14Finally I typed it out and sorted it
31:15Then I deleted the first three and the following
31:18Only do what is absolutely necessary
31:19Only do what is absolutely necessary
31:20right
31:21I think this is from high school.
31:23It's a habit I've started to develop.
31:24This is you
31:25It's not because of the influence of losing.
31:27Cultivated by myself
31:28I just didn't have enough time.
31:29Too busy
31:30right
31:30Because I still have classes
31:31Too busy
31:32This habit has continued to this day.
31:34So you haven't seen that either.
31:35Talking about GTD theory and the like
31:37Just myself
31:39right
31:39Then, later on
31:40I saw it. I saw it.
31:41Later, I read a book called
31:43Books that had a great influence on me
31:45It is to systematize many of my things.
31:46Gao Xian can recognize seven habits
31:47Right
31:48right
31:48Then be proactive
31:51Begin with the end in mind
31:51Then this key first
31:53right
31:53You found that it was exactly the same as what I did before.
31:55There is no difference
31:56It's just that he gave you that thing
31:58Able to be logically systematized
31:59But in fact, it has been used in this way for a long time.
32:01You figured this out instinctively.
32:03right
32:03Then because I think
32:05If it's not important
32:06It affects the important things
32:07right
32:09And what about
32:09Doing unimportant things
32:10Then if the result is not good
32:11You have to wipe his ass for him.
32:12Um
32:12So I said
32:13In fact, after I found
32:14Everyone just needs
32:15Do the most important three things well every day
32:17This person is very
32:17It's very, very powerful
32:19But if you say
32:19This person has ten important things to do in a day
32:21Many times
32:22right
32:23Unless he is a
32:24He is a hardworking genius.
32:25I think many times
32:26Instead, he did these ten things
32:27Maybe I won't do it well.
32:28Everyone knows the genius of diligence
32:30I think Lei Jun is definitely a
32:31yes
32:32right
32:32He is famous
32:33I have nothing to compare with him.
32:35right
32:35It seems like four or five hours a day is enough for him.
32:38I all
32:39I visit him every Saturday and Sunday
32:40He's still working.
32:41yes
32:41right
32:42And what about
32:42After talking to me
32:43You have to follow the others behind you.
32:44Go to communicate
32:45One time he asked me to talk about something outdoors
32:47At that Panggu Pass
32:49The open-air teahouse at the back
32:50It seems to be around nine o'clock in the evening
32:51Then we had a lively chat
32:55Because we mainly talk about products
32:56Then, while we were chatting, it was suddenly dawn.
32:58Because we are outdoors
32:59No one chased us away
33:00The waiter said hello and left work
33:02He also knew him
33:03Then I stretched
33:04Say go back to sleep
33:05He stretched himself
33:06Go back to work
33:07I just
33:08I said
33:08What do you mean no rest?
33:10He said he had a meeting in the morning.
33:11He said three hours of sleep on the sofa would be enough.
33:14I told his company that
33:16They said that's it
33:17So they
33:17They are particularly painful
33:19Because no matter how hard you try, your boss won't fight you as hard.
33:21Then
33:22The pressure is particularly great
33:23Strong ability and hardworking
33:25I say let's go back to the topic you just mentioned.
33:27That is to say, learning this thing
33:29right
33:30Then I think learning this thing
33:31It's not the truth
33:32right
33:33That truth
33:34Actually, I can see it.
33:35I can see so many
33:36Then you said
33:37You can meet all kinds of big guys
33:39Right
33:39There is no invisible present
33:41Right
33:41Then we can talk in depth
33:43You're welcome
33:44You are now
33:45Including overseas
33:46celebrity boss
33:46Including overseas
33:47It's all the same
33:48But I can on them
33:49Find some key commonalities
33:50Among these commonalities
33:52Actually, I can summarize three points.
33:53But the third one is anti-consensus
33:56What is the first one?
33:57I think the first one
33:57Everyone will tell you
33:59How does he choose?
34:01How does he collect information then?
34:03How does he make judgments?
34:04So I said the first one is
34:06These people must have one characteristic.
34:07Just choose the right one
34:08Right
34:09Otherwise it wouldn't work.
34:10The overall trend
34:11To choose the right
34:12For example, e-commerce
34:13Right
34:14Then do takeout
34:16Right
34:16Then everyone must go
34:18Ranked first
34:18The first thing to choose is
34:19Right
34:21Then I think the second
34:22What's another feature?
34:23I think this is actually
34:24It's starting to become a little inhumane.
34:26But
34:27Successful academics will say this
34:28The length they chose
34:29He accepted this matter
34:31It takes a long time to get results
34:32Because the shorter the result, the better.
34:34In fact, the more problems
34:35Today you feel
34:36Very famous company
34:36In fact, he has been here for 25 or 20 years.
34:38Right
34:39So the second point
34:40In fact, you have to choose the length
34:40It's not a bad thing to be long
34:42Sometimes
34:43Something you can finish in a year or two
34:44In fact, it is
34:45Everyone can
34:46Someone could come in at any time
34:47Right
34:48So I said the second
34:49Actually, the choice is right
34:50Choose the long
34:51These two actually
34:52What can everyone say?
34:53The choice of virus is important.
34:54Make friends with time
34:56They will all say this
34:57What to do
34:58The right thing for men
34:59It's all this logic
35:00Both of the first two
35:01right
35:01Then
35:02But
35:03After combining these two
35:04In fact, the third
35:05The most important thing
35:06right
35:07Then these two
35:07Actually, of course
35:08Maybe it's one in a hundred.
35:09But the third
35:10The most important thing
35:11For the third
35:11Then I met
35:13All about the third
35:14They are all very consistent
35:15All the best companies
35:16worldwide
35:17right
35:17And then there are people like Jensen Huang
35:19Like Wang Xing
35:21Including you can see
35:22Actually, Zhang Yiming
35:23Everything is very similar
35:25Because everyone feels
35:26Good choice
35:27Then the one who chose
35:29You can do it slowly
35:30wrong
35:31This half-man did something completely inhumane
35:33Just chose one
35:34A long and successful track
35:36Extremely high frequency iteration
35:37clear
35:38Iterate at a very high frequency
35:40This is actually too outrageous.
35:41For example,
35:42Man is right
35:43Long-term
35:44But you still have to
35:45It also needs to iterate faster than others
35:46It's you
35:46clear
35:47Generally speaking, the first two choices are
35:48I want to pursue perfection
35:49Or maybe I should be more patient.
35:51But it’s not
35:52Then you look at Jensen Huang
35:54Then because
35:55This is probably something most people can't do.
35:57Absolutely impossible
35:57When I was making a graphics card
35:58It's obvious
35:59He produces one new product every year.
36:00Others have one generation of products every three years
36:01So he poisoned the black snake.
36:02Kill everything
36:03Finally, there are only two Chinese rolls left
36:04A Chinese
36:05Then a He Guoyuan
36:06that is
36:06Then Nvidia and ATI
36:08Then when he was doing
36:09It also iterated more than a dozen versions
36:10Only then can you achieve success
36:11And what about
36:12What is this iteration?
36:13It is a market-oriented iteration
36:14It is not iterating internally.
36:15right
36:15You recognize me
36:16I want to launch
36:17Get your new feedback
36:18You don't approve
36:19I also launched
36:20Get your feedback
36:21Including Meituan
36:22In high frequency
36:23Then the operation strategy
36:25Then optimize operations
36:26Very high frequency tuning
36:27No one outside knows
36:28Including everyone knows
36:30Then the byte
36:30When making products
36:32There are dozens of
36:33Dozens of versions
36:34At the same time iterating
36:35Doing this iteration
36:37What do I think is particularly like?
36:38If we talk about AI today
36:39It's like intensive training
36:40Because today we have reached the agent stage
36:42When it comes to the intelligent agent stage
36:43In fact, intensive training
36:44Become a key
36:44If we take people as an example,
36:46It is the basic model
36:48It's more like our study and class
36:49Right
36:50Then after training
36:51More like an experienced master
36:53Right
36:54But then
36:55In fact, in the end, our human growth
36:56It comes from intensive training
36:57Real market feedback
36:58To get a training
37:00I think this is actually a
37:01The fundamental difference
37:02After the first two are correct
37:03The third one left
37:04In fact, it is often the most difficult
37:06The frequency of intensive training
37:07It's actually quite counterintuitive.
37:10right
37:10So I said if we talk about learning
37:11Learning may involve
37:13It's a pre-training
37:14Maybe a post-training session.
37:15I think they are all very important
37:16So what?
37:16If you read this after
37:18Why do I read some books?
37:19Because you come from
37:20Intensive training is not enough
37:21So you have to improve
37:22Your own pre-training
37:23right
37:24Then you have to talk to others.
37:25Talk to others
37:26Equivalent to post-training
37:26Someone with experience tells you something.
37:28Then you have to go finally
37:29Really practice
37:30Then don't worry
37:32Don't strive for perfection
37:33There is no way to pursue perfection today
37:34Is this a common trait of all excellent companies?
37:37I am excellence
37:38Excellence can be the worst enemy of greatness
37:40right
37:42This statement is interesting
37:43Enterprise-level
37:44That NVIDIA
37:46Has it always been an annual iteration?
37:48yes
37:49The training chips we bought today
37:52It's an annual iteration
37:53Same as graphics card
37:54He didn't say
37:55Because Intel's three-year iteration
37:57I also iterated for three years
37:58no
37:58I was impressed by Intel's
38:00Those at the enterprise level
38:01It's been iterated for several years.
38:02right
38:03He still iterates once a year
38:04clear
38:04right
38:05Last year, 200
38:06This year, we will hit 300
38:07Also,
38:08I heard a jealous rumor
38:11I mean you have always
38:12No problem sleeping
38:13No problem
38:15Never?
38:16No
38:17Like you said at that time
38:19If you don't consider where you are sick
38:20I can fall asleep even when I'm stressed out like during the fundraising exercise.
38:23Able to fall asleep
38:24This is the middle link.
38:25Or you could sleep all the time.
38:27It's like this
38:28This is also outrageous.
38:30Is it because everything went smoothly in the early years?
38:32Didn't your Autohome have a lot of disputes later on?
38:36Did you fall asleep every day at that time?
38:38It's me
38:39I encountered a great pain
38:40Things that may be painful and make others unable to live happily
38:42I basically went there in three days.
38:44Three days passed
38:45On the first day, I was in excruciating pain.
38:46Then digest it slowly the next day
38:47How to spend the third day
38:49Go solve the problem.
38:51It's always been like this
38:51right
38:52Basically on the third day I
38:53I have experienced
38:55When doing vertical technology
38:56Experienced for more than one year
38:59Suffering from insomnia every day
39:00Requires prescription medication to fall asleep
39:03Such a period
39:04But after that, nothing seems to happen anymore
39:06For example, every day at work and management team
39:09It means that the funding chain may be cut off tomorrow.
39:11Then everyone made all the preparations for the worst.
39:14I can still feel comfortable when I go back at night
39:16Not comfortable at all
39:17I can sleep soundly for eight hours.
39:19This was achieved after more than a year of devilish training.
39:23You've never been through this period.
39:25no
39:26I think
39:27Some may be gifted.
39:29I'm not a natural talent.
39:30Because I've never worked for anyone else.
39:32right
39:33So then I can only
39:34I'm here by myself
39:35Explore it yourself
39:36When I started my business
39:37You must know one thing
39:39Because I have no way out
39:40I also know there's no way out
39:42Still can't sleep
39:43When you know there's no turning back
39:45No need to worry about this.
39:47I think it's really trained.
39:49When I knew I had no way out
39:51I won't worry anymore.
39:52Then you might be a person who is not particularly self-destructive.
39:55This is also innate to some extent
39:58I really
39:59I won't think negatively.
40:00When the pressure is high
40:01I'm looking for opportunities in there.
40:02I look for positive opportunities
40:04That's all I can do
40:05But for example, sometimes when you are really having a hard time
40:08Thinking about bankruptcy liquidation tomorrow
40:10That's still difficult.
40:11The core has no way out.
40:13But you don't have the chance to think too much.
40:15No random thoughts.
40:17So you don't waste any energy at all
40:18In fact, no internal consumption
40:19After I bought Ideal Wan
40:23I'm in the company
40:25That's me
40:26I used a good thing
40:27Personality is particularly willing to recommend enthusiastically
40:30To friends and colleagues
40:31I recommend it to the point of being annoying.
40:33I have this kind of personality
40:34So when I was making mobile phones
40:36We have some close friends
40:37I hate buying it.
40:39Recommended to fifty or sixty people
40:40This is me
40:42Of course I'm selling cell phones.
40:43I particularly like this kind of person
40:44But I have this kind of personality at heart.
40:45When I was originally
40:46The same is true for making a personal website
40:48In fact, I think this is a
40:50Potential opportunities for opinion leaders
40:52satisfaction
40:52right
40:53Want to help others
40:54Want to influence others
40:54Yes, yes, yes
40:55Then they bought it back and were satisfied
40:57When giving feedback
40:58You will be very happy
40:59You are happy that you made money
41:00Yes, yes, yes
41:00You have this too, right?
41:02yes
41:02At that time, because of doing this
41:03Just created a personal website
41:04Then I saw a
41:07Because you have a straightforward personality.
41:10Say something publicly online
41:12At least I definitely didn't tell the PR department.
41:14If discussed
41:15Then after saying it out
41:17It caused a lot of trouble for the company
41:18That public opinion trouble
41:20A list of things like that
41:21Have you seen it yourself?
41:22I don't dare to look
41:24Then
41:26What do you think of running a business these years?
41:28Is there any improvement in this regard?
41:30Because before
41:31Indeed, I said there is no real PR department.
41:33For us, this is the only content marketing
41:35No one actually cares about me.
41:37Yes
41:38And when I was starting my own home here
41:40It's also this personality
41:41Yes, and I was attacked by others.
41:45But it doesn't have much impact
41:46But didn’t you realize that you didn’t sell products at that time?
41:49Actually, they can't do anything to you.
41:51But if you sell products
41:53I don't know if you feel this way
41:54I feel that
41:56When I was making that phone
41:58Even a certain generation of products
42:00I am very satisfied with what I did
42:01Especially confident
42:02It was later proven to sell well.
42:04Then such a product
42:06The moment I launched
42:08I feel the same
42:09No matter how confident you are in the product
42:11I feel the same
42:12I feel like I'm selling that product.
42:15The first week or month with him
42:18That promotion period
42:19I am the most sensitive
42:20Even at the most vulnerable time
42:22For example, I sent a friend
42:24Then he said some nice words
42:26I am sincerely grateful
42:28If he didn't say anything
42:30I was very panicked
42:30I'll call him
42:31Ask if you are dissatisfied
42:32What are you dissatisfied with?
42:33You don't say it publicly
42:34I am very grateful
42:35You can tell me something in private.
42:37It's very sensitive.
42:39When you are launching a product
42:41There is absolutely no such mentality
42:42Of course I have
42:43There are some, right?
42:43I think the product is the same as you said.
42:45The first week is especially important
42:46The voices of these pre-ordered users
42:47right
42:47In fact, it will be special
42:49You have it too, right?
42:49It will be especially popular among people
42:50That's easy to understand
42:52right
42:52And including the following
42:54Our market price
42:55All aspects of sales
42:56I will pay special attention to
42:57right
42:58Because at this time
42:58I think feedback is very important
42:59Because these are real money users
43:01yes
43:01Give you feedback
43:02You one year
43:03Even your car's R&D cycle is longer
43:05Two or three years of hard work
43:07To that point
43:08When accepting market testing and feedback
43:10yes
43:10That was really scary.
43:13Very concerned
43:13yes
43:14Then you at that time
43:15Why don't you think about it yourself?
43:17Be more careful when speaking
43:19Public platforms like Weibo
43:21Still have some nature
43:22It's hard to change something, right?
43:23Because sometimes
43:25I will also think about a question
43:27It's a good thing to be more like yourself
43:30Right
43:31Or become more accommodating
43:33It's a good thing
43:34No need to cater to it
43:36You are just like your public relations
43:37Many times,
43:38Aren't you too lazy to explain?
43:40When being splashed with dirty water
43:41But you publish it yourself
43:43I understand it like this
43:45What decisions does the PR department make?
43:46He has a group of people to discuss with.
43:48Make sure everyone is calm
43:49But the fact that an individual posts a Weibo
43:52Unless there is also an internal process
43:55Otherwise
43:56Many times, emotions come up
43:57Just say it straight
43:58This is a big reason
43:59yes
44:00yes
44:01When we are serious
44:02They took my password.
44:04Then asked me what I wanted to post
44:06Just send a message to that colleague in the marketing department.
44:09He sent it out for me
44:10Some entrepreneurs are naturally very stable.
44:12Not easily angered
44:13Or maybe I don't get angry easily.
44:15Just say it
44:15This kind of words
44:17Their PR department must have it much easier.
44:19I think it's true
44:21The sharpness in that character
44:22Those things still need to be preserved
44:24But this may indeed require more
44:28I hate that traditional saying.
44:31This requires practice
44:32Eventually you become someone who is not easily angered.
44:35I hate this, too.
44:36This statement
44:37But it is true that running a business is a very challenging thing.
44:40I, an American, will reflect on this.
44:42I will also discuss it with the team
44:44It just smoothed out a lot of my edges.
44:47right
44:47Is it a good thing or a bad thing?
44:49It must be a bad thing
44:50right
44:50So I often discuss this issue
44:52It is to adjust
44:54But you certainly can't smooth out the edges.
44:55yes
44:56right
44:56Also, I think
44:58It's not China's problem
45:00The entire Asian society
45:01Or traditionally
45:03There is a cultural aesthetic bias
45:07that is
45:08Always regardless of right or wrong
45:10Regardless of right or wrong
45:11Regardless of logic
45:11He still thinks a calm
45:14The one who showed so-called grace and attitude was a
45:17A more preferable option
45:19It is Confucian culture
45:20right
45:20So the problem this brings is
45:23I feel that in such a cultural environment
45:26Including Japan, South Korea, etc.
45:27If entrepreneurs are too worthy when facing the public
45:32In fact, the backlash
45:35That kind of negative feedback
45:37It is much more than what people in European and American cultural countries who emphasize individuality have to endure.
45:43Sometimes I think Musk’s personality would have killed him in China a long time ago.
45:47Right
45:47yes
45:48But then I read his biography
45:50In fact, he was also badly criticized
45:51Of course
45:52At that time, there was a well-known digital media countdown for him
45:56Tesla said it would go bankrupt in a few days
45:57Because I think there's one more thing.
46:01That is to say, everyone always feels
46:02Then the Chinese media
46:04Then this black
46:05There are so many navy soldiers
46:06right
46:07In fact, if you really go to these foreign social platforms
46:10In fact, more
46:11It's also quite dark
46:12Only the expression is different
46:14I thought he wasn't even any different.
46:15right
46:16Some are even more cruel
46:17Our domestic writing
46:20Is charging for writing articles common?
46:21Then we also went abroad to do some preliminary research and so on.
46:26Chat with them privately
46:28They said we absolutely cannot pay you to write articles.
46:32Then how many manuscripts are guaranteed to be published in a year?
46:33Number of publications
46:34None of these
46:35Then I asked what kind of service you can guarantee?
46:38He said we can't guarantee the number of posts we can post for you.
46:41But because we have a good relationship with these media
46:44Then we package it up vaguely and generally and mention the performance of the year.
46:50There can be a promise
46:52Then wait until they leave
46:54I followed the Chinese who had been there for a long time and were also in the market.
46:57I said what's the difference?
47:00He said you can understand Lao Luo this way
47:02He said that it was actually our
47:04Simple and crude
47:05Pay money and publish articles
47:06Here we do the same behavior.
47:10It's just a little roundabout way of using fake civilization.
47:14For example, why can't he make a promise to you?
47:18Because the media wanted to announce that day
47:20I can't take money to write.
47:21This will become a scandal if it gets out.
47:23But in fact, his PR company and the media that he works closely with are transferring benefits in a disguised way.
47:30For example, often invite him to dinner and give him gifts
47:32Maintaining relationships throughout the year
47:33Please do me a favor
47:35I'll do you a favor.
47:36He is the one who gets the soft articles for the naked money.
47:39Use hypocrisy to civilize something
47:44To put it bluntly
47:44You won't see this in modern slaughterhouses.
47:46When we were kids, did we kill chickens and pigs in the market?
47:49But now these are moved to slaughterhouses on the edge of the city
47:53We can't see anymore
47:54So when we eat pork and chicken
47:56There's no such compassion.
47:59The burden of conscience brought about by natural compassion
48:02But they're still killing people every day.
48:04Because I think social traffic and algorithms are combined together
48:08This happens all over the world.
48:11It will definitely lead to such a bad result
48:12It must be like this for him.
48:13Because he will magnify some human things
48:15This is quite interesting.
48:16This topic can be discussed for an entire evening.
48:18Some entrepreneurs will strongly bind their personal brand with the corporate brand
48:23Then some entrepreneurs will hide behind
48:26Let the brand of the enterprise or product go ahead
48:29This product is particularly successful
48:31Used all over the world
48:32But no one knows who the boss is.
48:34There's really no right or wrong in these two approaches.
48:36Each has its own rationality
48:38Each has its own advantages and disadvantages
48:39Have you ever thought about this issue systematically?
48:43You want the ideal brand to be strongly bound
48:48This scale is fine now.
48:50Or will you try to hide behind?
48:52Or what?
48:53Have you thought about this question systematically?
48:55I haven't thought about it that systematically.
48:57to be honest
48:58right
48:58But I'll definitely think about it.
49:00right
49:01My own original intention
49:02I hope they are actually separate.
49:05But hide behind
49:07But there is no way to separate these two words
49:09yes
49:09right
49:09So this is actually quite a challenge.
49:12But it is true
49:14Then when you get bigger
49:16In fact, many people bought this car
49:18I don't know the boss behind it
49:19He is also called ideal
49:19I think this is also happening.
49:22Early users knew
49:23The founder behind this car is Ideal
49:26But the following words
49:27More and more users bought
49:28He doesn't know who the founder is.
49:30The reason why I ask you this question
49:31I think you are in this matter
49:33Whether intentional or unintentional
49:35Just maintain this middle state
49:37You're not like Steve Jobs.
49:40Or Elon Musk
49:43Or Lei Jun
49:44This is a very strong tie to the brand
49:46Liu Qiangdong is also considered
49:48It's a very strong binding
49:49Didn't do this
49:50But it is not like some entrepreneurs we are familiar with.
49:53Completely hiding behind the scenes
49:54So that no one knows
49:55Who is the founder of the brand?
49:57You are in this middle state
49:58But this is not intentionally handled like this
50:01I want to hide but I can't
50:02Such a situation has emerged
50:03So when the company needs it, we have to be ahead
50:06yes
50:06Because you became famous at a young age
50:09So this is actually valuable for your business.
50:12So you stay in this state.
50:14But there is no systematic adjustment
50:16No
50:16Then I'll ask you now
50:18Do you hope to stay in this state forever?
50:21Will still move forward
50:22You said that you naturally want more
50:24My nature is to go behind
50:25I understand this
50:26But you consider the needs of the enterprise
50:29Do you think you should run this brand for a long time?
50:32Should be further forward or further backward
50:33Because of this matter
50:35In fact, when everyone makes this choice
50:38In fact, it's the first time
50:39right
50:40Right
50:40It means you are an Internet company or a hardware company.
50:42Actually, it's the first time
50:43I told many people that I was a parent for the first time.
50:44yes
50:45Right
50:45I think this can only come from two sources.
50:48A best practice you can look at
50:49Including your environment
50:51Do you have a real experience?
50:53Um
50:53That is, you can also talk about Musk's success.
50:55Um
50:55You can also talk about Zhang Yiming today
50:57Including Huang Zheng
50:58Isolation was successful again
50:59right
50:59Right
51:00I think this is different
51:01yes
51:01So I don't think there's a correct answer.
51:03Um
51:03But deep down in my heart
51:05I hope actually
51:06Then split
51:08I believe most entrepreneurs are still like this
51:10Except for some exhibitionists who are crazy about performances
51:13I don't enjoy being together.
51:15yes
51:15Then I hope everyone
51:17Then say we are good
51:17Because our products are good
51:19Rather than saying because
51:20Then ideally I like you
51:22So I bought your product
51:23I just feel
51:24I'll be frank about it.
51:27I just feel
51:28My ability to learn and improve
51:30Not yet exceeded
51:31It is the growth and improvement of the capabilities needed to run a business.
51:35It has not exceeded my ability to manage my personal brand
51:38So it's very embarrassing.
51:40Well
51:41Uh, sometimes I want to step back, but I find that the combined strength still requires me to move forward a little bit, which may be more effective.
51:47So it stays in this state.
51:49I especially hope that before I completely retire, I can improve to the point where my abilities slightly exceed my personal influence so that I can avoid this matter as much as possible.
51:59I think everyone should be the best version of themselves.
52:01Then you became famous very early on and became a star entrepreneur
52:06He is also known for his straightforward character and tough style.
52:09So you started this business from the very beginning.
52:14Are there any beneficial design methods?
52:17For example, the system process
52:18Or negotiate with partners to balance this
52:22Are there any institutional arrangements to avoid potential heavy losses caused by your decision-making alone?
52:30I think it is mainly because of the seventy
52:33Yes, and after Qin Zhi came into being
52:35We have established a relatively scientific management method.
52:39That was the first time you found a partner of sufficient weight.
52:44So that we can fully respect and trust each other
52:46Anyway, it's actually very important
52:48Yes, and because anyway, what are the characteristics?
52:50Anyway, I don't really talk much.
52:52But he was always very accurate when he spoke
52:54He is the one who helps me when I do something stupid.
52:57But you decided to do it.
52:59Then he will be behind
53:01You don't have to worry about falling.
53:02I'll support you from behind.
53:03I think he is such a person
53:05A very good partner
53:06You found such a partner very early on.
53:08So you're pretty lucky in that regard.
53:10I found this kind of partner very early on.
53:13Yes, and after Qin Zhi came, there was a particularly good point.
53:15We all quarrel.
53:17It's just very interesting
53:18When many people first joined 70
53:20Why do you hold meetings every time?
53:22Are you guys not compatible?
53:23But we just quarrel normally.
53:25After the argument, I made a decision
53:27Absolutely right.
53:28Complete mutual trust
53:30Right, what happened next?
53:31I found that this way of quarreling
53:33In fact, it will dig out everyone's cognition
53:35So everyone doesn't need to hide it
53:37It's not a bad thing actually
53:38Yes, and then
53:39Many times the reason why we all make different choices
53:41Because of different cognition
53:42When everyone's cognition is thrown out
53:44You find it easy to make the same choice
53:46Right
53:47I think it's probably yours.
53:48Your base model is different from his base model
53:50But if you end up merging into one big base model
53:52You will find that the result of Resonate is naturally the same
53:54The inference result is the same.
53:55And the result is determined at this time
53:57Everyone firmly supports
53:59Don't worry about resources
54:00Efficiency issues
54:00We will definitely be able to do it to the end
54:01Then you can do Autohome
54:04Not Autohome
54:05After the establishment of Ideal Auto
54:06We also found a group of such partners
54:08Yes, so it's the same with Ma Donghui and others.
54:10We all quarrel normally.
54:12Then a crazy discussion
54:14Then we also quarreled when we were making products.
54:16The most uncomfortable product
54:17The time when we don't argue is when our product is at its worst.
54:19We have a period of time
54:21It is to bring together some of the best people who make products
54:22Go do the process
54:23Because they are familiar with this
54:24Because he turned best practices into
54:27Then it becomes a process
54:28So I adjusted some
54:30Their next level people come up
54:31Come make products with me
54:33Then they all listen to me.
54:35clear
54:36Very uncomfortable
54:37yes
54:37Very, very painful
54:38It takes a bunch of strong people to collide.
54:40Yes, it must have been a collision.
54:42I understand.
54:43Everyone always says that this is going to be a success.
54:45A particularly great entrepreneur
54:47This person will have to endure unimaginable pain.
54:51There are also grievances
54:52In the past, Mr. Ma also said
54:54The heart of an entrepreneur
54:56They are all wronged and called big
54:57Do you agree with this view?
55:00And do you have a lot of experience in this regard?
55:03I definitely agree
55:05Right
55:05right
55:06Because we all know how difficult it is to create
55:08yes
55:09The whole process
55:09I definitely agree
55:10right
55:11And then especially comparing it with some of the companies I invested in
55:14I invest in a lot of startups.
55:15When he had so many problems
55:17Just a little bit of grievance
55:18He couldn't stand it anymore
55:19I think this is
55:20You can see the difference
55:22This really comes after retirement
55:24If you're still interested in chatting,
55:25Make a bloody and tearful death
55:27It's quite fun
55:28And he must have been smiling at that time.
55:29Spoken calmly
55:31right
55:31But looking back
55:32I think I often think about
55:34Maybe it really is
55:35It might really be a matter of personality.
55:37You said you could bear these things?
55:40right
55:40Or it's actually him.
55:42For example, it's not him
55:44It's not what he trained later.
55:45Maybe he's training later.
55:46Or what I said
55:47He was the first
55:48He has a very good base model.
55:49That's decided
55:50His personality is like this
55:51The following words
55:51Do you have post-training?
55:52Then there is intensive training.
55:54Then adjust
55:54But if your base model
55:55It's just garbage
55:56Actually, behind you
55:57Then there can be no good reasoning results
55:59right
56:00Then bear it all
56:01There's no point.
56:02Later I saw a lot
56:03Interesting things
56:03For example
56:04When we were little
56:05Those Years
56:06In fact, it is through parents
56:08Or through parents or relatives
56:09To know yourself
56:10Then after a while
56:12It's us through
56:13Then the students and teachers
56:15Then come to know yourself
56:16right
56:16Behind it is society
56:17Rely on society to recognize yourself
56:18alright
56:19It seems to be true
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