从汽车之家到理想造车，从石家庄到北京，从众叛亲离到贵人相助…… 27年创业之路，李想经历了什么？视频播客《罗永浩的十字路口》第一期（2），让我们继续和李想长谈。─影片 Dailymotion

罗永浩

从汽车之家到理想造车，从石家庄到北京，从众叛亲离到贵人相助…… 27年创业之路，李想经历了什么？视频播客《罗永浩的十字路口》第一期（2），让我们继续和李想长谈。

Transcript

00:00:00When I started a business again

00:00:10Why think of cars?

00:00:13The cause and effect of this whole thinking

00:00:14Can you share with us

00:00:15I think it was at that time

00:00:18In fact, after it was launched

00:00:19In fact, at that time

00:00:20There are also many opportunities in the mobile Internet

00:00:21Right

00:00:23yes

00:00:23At least I don't think it's the second half yet.

00:00:26It should be

00:00:27Then your previous success experience is all on the Internet

00:00:29Why

00:00:29Didn't do that.

00:00:31And that operation is

00:00:32Do you want to pursue a high level of difficulty?

00:00:35A long-term thing

00:00:36Yes, I think it is difficult.

00:00:37In addition, we must continue

00:00:38Is it possible for me to win?

00:00:39At that time

00:00:40For example, I am in real estate

00:00:41Then travel and cars

00:00:45Choose a car

00:00:45Because I think cars win.

00:00:47Because cars are standard products

00:00:48We are particularly strong in standard products

00:00:49Then tourism is a service

00:00:52Real estate is completely different in every city.

00:00:53It has no product profit

00:00:55But it’s actually a sales act.

00:00:57So I say it's a choice.

00:00:58If you make a car,

00:01:00At that time

00:01:01Then after the car is launched

00:01:03I started preparing for my next business venture.

00:01:06But when starting a business

00:01:07You look a bit like Lei Jun

00:01:09I made some investments first.

00:01:10There are cars and services

00:01:12Then there are those who work in car design companies.

00:01:15Help understand the industry

00:01:16right

00:01:16Then I made some investments.

00:01:18Understand the industry

00:01:18There is a HUD for cars.

00:01:20Even in the automotive industry,

00:01:22Because I still think the automotive industry is a big one

00:01:24Super large

00:01:24Super large industry

00:01:25right

00:01:26Industrial manufacturing should be the largest

00:01:29yes

00:01:29Second only to real estate should be

00:01:31Yes

00:01:31So after investing these

00:01:33Then I'll look for another opportunity like this

00:01:35I think the biggest influence on me is

00:01:37April 20th, 2014

00:01:39April 23

00:01:40When Musk handed me the Model S

00:01:42You are the first buyer

00:01:44right

00:01:45I am one of the first buyers

00:01:46After the delivery, open

00:01:46Wow

00:01:47This is what I want

00:01:48Because I've driven an electric car before.

00:01:49I used to have a BMW A3

00:01:51And Chevrolet Allen

00:01:52I was one of the earliest electric car users.

00:01:54Even people think that Tesla is the first

00:01:55no

00:01:56Before

00:01:57I also bought a BMW A3

00:01:58Before Tesla's mass production and success

00:02:01Have those traditional car companies ever made electric cars?

00:02:03You mean mixed?

00:02:05still

00:02:05BMW is a pure electric

00:02:07The BMW A3 is a pure electric

00:02:08That very small thing

00:02:09Was that before Tesla?

00:02:11Still the same period

00:02:13Because Tesla's

00:02:14Rodest is older than

00:02:15But the Rodest is not a normal car

00:02:17I know

00:02:17Rodest is a modified car

00:02:18Same car

00:02:18right

00:02:18Then the I3 should have been launched before the Model S

00:02:21But it only has a range of 200 kilometers

00:02:23right

00:02:24Then there is a Volt called Chevrolet Allen

00:02:26It is a range-extended electric vehicle

00:02:27Then it was common at that time

00:02:29After receiving government aid

00:02:31The president at that time should have been

00:02:33Obama

00:02:34Obama demands

00:02:35Then who has to make a new single car

00:02:38So at that time, the project they launched cost more than 2 billion US dollars.

00:02:40Made a Chevrolet Volt

00:02:42It is driven by national policy

00:02:43right

00:02:44Because he has to do this

00:02:45This was a necessary condition for him to get government aid at the time.

00:02:48What the hell are we doing?

00:02:51But

00:02:51This technology is a very interesting technology

00:02:53right

00:02:53So I understood the technology of range extension earlier than anyone else.

00:02:56So you drove a pure electric car before you got your Tesla?

00:02:59I've also driven a car with extended range.

00:03:00Before you, the extended range vehicle

00:03:02Is there any company in the world that sells large quantities?

00:03:05No

00:03:06They are all very marginal models

00:03:07Very marginal

00:03:08So to what extent did you choose a car because you really liked it at that point?

00:03:13This emotional reason

00:03:14Because I know a lot about cars.

00:03:16so what

00:03:16I talked to the boss of the car manufacturer

00:03:18The bosses of these Chinese car manufacturers are all familiar with each other.

00:03:20So when you are sitting in the car at the back

00:03:21The network is already very good

00:03:22We're going to dig people out of those cars.

00:03:26That's two different things.

00:03:27Because we are with the big boss

00:03:29Also, I am familiar with the marketing and public relations department.

00:03:31But I am not familiar with the R&D system.

00:03:33right

00:03:34And then it was all starting from zero.

00:03:35clear

00:03:36But

00:03:36After I drove the Model S

00:03:38I said wow

00:03:38This is what I want

00:03:40And I said he

00:03:41CBSS was not established at that time.

00:03:43Right

00:03:44Not so mythical yet.

00:03:45I said he used to work in the Internet industry.

00:03:48In fact, it was a serious misfortune for him.

00:03:51yes

00:03:51Then PayPal can do

00:03:52I said I can't be a coward.

00:03:54So I started to make plans.

00:03:57So at that time you felt

00:03:58From the founder of an Internet company

00:03:59Transformation into hardware

00:04:01You don't find this difficult.

00:04:05Or how

00:04:06Because Internet companies around the world

00:04:08There is basically no success in hardware

00:04:10Only his family

00:04:10Only this Tuosla

00:04:12Oh yeah

00:04:13It's true

00:04:14He started an Internet company first.

00:04:15Then I made this hardware

00:04:16Only him

00:04:17right

00:04:17And the other one is actually Lei Jun.

00:04:19right

00:04:19Right

00:04:20Then he

00:04:20Including everyone actually thinks

00:04:22But strictly speaking, Lei Jun

00:04:24I shouldn't have worked in an internet company.

00:04:26Because it was still the software era before him

00:04:29excellence

00:04:29Joyo.com

00:04:30Joyo.com is very important

00:04:31Excellence is not done

00:04:32I know

00:04:33It didn't take long

00:04:33He seems to have the same problem as you.

00:04:35I didn't learn about early stage financing.

00:04:37Later, it was defeated by other people's capital.

00:04:39was

00:04:39Acquired

00:04:40Yes, yes, yes

00:04:41Acquired it?

00:04:41right

00:04:42And he didn't do anything at first.

00:04:44Do you think he started MiLiao first?

00:04:45Um

00:04:45Then make rice outside

00:04:46right

00:04:47Later, it was verified that certain users liked it.

00:04:49Actually, it's the Xiaomi phone.

00:04:50Later I found out that my talent actually lies in hardware.

00:04:52yes

00:04:53Um

00:04:53yes

00:04:54I once heard someone say

00:04:55He's quite interesting.

00:04:56He said

00:04:57He said that these mobile phone manufacturers

00:04:59Although they are all very good

00:05:00He said that strictly speaking

00:05:02He said don't bring it up with internet companies

00:05:04The reason is that he said

00:05:06A company

00:05:07I have a piece of hardware in my hand

00:05:09This hardware generates 100 to 200 million

00:05:11200 to 300 million people are using

00:05:12If you make an Internet application

00:05:15OTA can be pushed to you directly

00:05:18Someone else's phone

00:05:19The upper left corner of the first screen

00:05:21Or even put it on the big Klan

00:05:23In such a situation

00:05:25It is said that Huami OA has not developed a single Internet application.

00:05:28He said these companies are pushing themselves to be internet companies.

00:05:31It's pure bullshit.

00:05:32What do you think of this statement?

00:05:33I personally think that

00:05:35right

00:05:36that is

00:05:36This is what everyone thinks

00:05:39For example, everyone is using this mobile

00:05:41This phone number

00:05:42Right

00:05:43So, if China Mobile launches a chat software

00:05:46He will definitely succeed

00:05:46I think this was an assumption that many people made in the past.

00:05:48Right

00:05:49But

00:05:50But this analogy is not particularly similar.

00:05:53But

00:05:55I think that means

00:05:55When users choose any real high-frequency demand

00:05:58He will re

00:06:00Define what your real needs are

00:06:02No

00:06:03Then because of a company

00:06:05Used the behavior of raking grass to catch rabbits

00:06:06Then you can

00:06:07Then hit the rabbit

00:06:09agree

00:06:09I think this is actually

00:06:11But many people still believe

00:06:12Especially capital

00:06:13Because you did this

00:06:14So you are doing

00:06:14Make a surrounding

00:06:16Connection

00:06:16You will definitely succeed

00:06:17Just like in the early days, everyone thought you had WeChat

00:06:19You can definitely do e-commerce

00:06:20Yes

00:06:20right

00:06:20I think this is actually one aspect.

00:06:22I'm just one of the angles

00:06:24I think there's another angle.

00:06:25actually

00:06:26I think success is different.

00:06:27The difference in organizational structure will determine

00:06:29This is

00:06:30I often see this in your interviews.

00:06:33It is often mentioned after making cars

00:06:34right

00:06:35Then because I have also experienced a complete Internet company

00:06:37It also achieved billions of revenue

00:06:38Then I also experienced

00:06:40In fact, then do a complete

00:06:41Then smart cars

00:06:43So essentially the organization and methodology

00:06:45is completely different

00:06:46yes

00:06:46And if you look at it from the perspective of a tech company

00:06:48In terms of

00:06:48You can see

00:06:48How the world is organized

00:06:50The two most successful categories

00:06:52This category has a particularly strict process

00:06:54Right

00:06:55Because maybe this category is very complicated

00:06:58It's a barrel theory

00:06:58right

00:06:59For example, like a mobile phone terminal

00:07:00right

00:07:01right

00:07:01Like an operating system

00:07:02One link

00:07:03Such

00:07:03Then you look

00:07:04In fact, Huawei performed very well

00:07:05right

00:07:05Including IBM

00:07:06Those years were very good.

00:07:08Right

00:07:09I think this is actually a type of enterprise

00:07:10It’s process-based

00:07:12This is a type of enterprise

00:07:13But you can also see some problems with it

00:07:15Just do it

00:07:16this

00:07:17This is all good

00:07:18But

00:07:19Doing the Internet and artificial intelligence

00:07:21Actually, it's a little weaker.

00:07:23Because of a problem of organizational adaptability

00:07:25right

00:07:25But we can also see another type of company

00:07:27The Chinese Internet

00:07:29Now the highest earner must be myself

00:07:30Right

00:07:30Then the highest-earning American

00:07:32Actually it's Google

00:07:33The most profitable

00:07:34Profits exceeded $100 billion

00:07:35profit

00:07:35What about these two companies?

00:07:36Just talking about

00:07:37I don't rely on process.

00:07:38Then I rely on higher talent density

00:07:40Then use a simple tool like OKR

00:07:42Wire it together

00:07:43Therefore, it has very high requirements for talent density.

00:07:45Hiring people is very expensive.

00:07:47right

00:07:47That kind of enterprise

00:07:48You will find that it is a platform

00:07:49Make this huge innovation

00:07:51Do technical research

00:07:52Actually, they are all done very well.

00:07:54Including what you said

00:07:55Although it was originally a mobile Internet era

00:07:57But you will find

00:07:58It's also good at AI

00:07:59Right

00:08:00Model making is also good.

00:08:01Right

00:08:02I think this is a type of enterprise

00:08:03But does it often?

00:08:04When it does some complex hardware

00:08:06Actually, it will be weaker

00:08:08right

00:08:08Or obviously weaker.

00:08:09I think these are two different ways of organizing.

00:08:11We are also thinking

00:08:12actually

00:08:12So when you start to make your ideal

00:08:15Have you thought this through?

00:08:16No

00:08:17It is learned in the process

00:08:18You have to study seriously in the process.

00:08:21Then I am

00:08:22Later on

00:08:23that is

00:08:23We actually today

00:08:24We made a car

00:08:25Called smart car

00:08:26right

00:08:26I'm also thinking about a question

00:08:27Then

00:08:28If so

00:08:29If it's artificial intelligence

00:08:30Does the organizational structure need to change?

00:08:32right

00:08:33We're going to try something next.

00:08:35In the past, we didn’t have enough talent.

00:08:37But now we can also find

00:08:37The top talent

00:08:39right

00:08:39Is there a possibility

00:08:40that is

00:08:41Then there is your subject

00:08:43In fact, it depends on high talent density

00:08:45And there are some connections like Okai

00:08:47But

00:08:48In order to adapt to hardware such

00:08:50Supply chain these special

00:08:51need

00:08:51right

00:08:51Can we turn processes into tools?

00:08:53Rather than treating the process as the body

00:08:54right

00:08:55So the body is a high-density talent

00:08:57Then, these processes that have passed the optimal time

00:09:00Become a tool used by talents

00:09:01We want to make such an attempt

00:09:03So you want to take advantage of both sides in the process.

00:09:06Avoid both shortcomings as much as possible

00:09:08I think I found a feeling from somewhere.

00:09:10When it's over

00:09:12Do you think last year

00:09:13In 2022

00:09:14In 2023 and 2024

00:09:16All people working on AI

00:09:17Make a unit model

00:09:19They all think that the unit model can solve everything

00:09:20right

00:09:20Right

00:09:21Then the second half of 2024 and 2025

00:09:23We did the most important

00:09:24right

00:09:24Then start using the tools

00:09:25Let the model use existing tools

00:09:27right

00:09:27Right

00:09:28So actually

00:09:29These two do not conflict

00:09:30Right

00:09:31Then your ability will improve

00:09:32But you are a good architect.

00:09:34right

00:09:35You can't build a building with your hands.

00:09:37The tools to use

00:09:38So I said it's the same as this

00:09:40If we are a better artificial intelligence organization in the future

00:09:42It should be the same as artificial intelligence productivity

00:09:44I should be able to

00:09:45Tools are still necessary

00:09:46right

00:09:47But

00:09:47Mature tools

00:09:48Hug or hug

00:09:49right

00:09:49So I said this is

00:09:50If it is artificial intelligence,

00:09:52Then why

00:09:53Then an organization cannot learn like artificial intelligence

00:09:55When you mentioned this, I felt

00:09:58OpenAI pushes that GPTS

00:10:01He thinks programmers will no longer be needed.

00:10:04You can solve this problem through those prime ones

00:10:07Create an application that meets your needs

00:10:10With a universal big model, everything can be solved

00:10:13I felt that no matter how powerful the big model was,

00:10:16He wants to completely eliminate human-computer interaction

00:10:18Complete elimination tool

00:10:20Completely eliminate software applications

00:10:22I think it's still far away

00:10:23I don't know about the future.

00:10:24No one dares to say

00:10:25So when he was doing the GPTS release

00:10:29It's that kind of

00:10:31It means that we don’t need to build a

00:10:33Make an OS

00:10:34Build a software ecosystem

00:10:35Developers come in

00:10:36He asked what do you need?

00:10:38Write a prime by yourself according to my rules

00:10:40Then just generate a GPTS customized for you.

00:10:43So after I finished watching

00:10:45We have heated discussions within our company

00:10:48All the product managers are very frustrated

00:10:50I think that in the future

00:10:51There's no need for a product manager anymore

00:10:52Each user has their own customized needs

00:10:54Just tell the AI

00:10:56But now these Agents are gradually being applied

00:10:58When it begins to show signs of blooming everywhere

00:11:02I feel that this tool is always indispensable.

00:11:04And there's a world of difference between a good tool and a bad tool.

00:11:06right

00:11:07So if you are a product manager like me,

00:11:11If the tools and applications are really worthless

00:11:16Then I can't make the base model

00:11:17So I might just try to retire.

00:11:19So I think it will take at least 10 years or even longer.

00:11:24The value of tools and the value of applications

00:11:26The value of human-computer interaction always exists

00:11:28I agree too

00:11:29right

00:11:29Then you started to transform into a hardware company

00:11:32How was the team initially formed?

00:11:34Because I have experience in running a hardware company myself

00:11:36So I'm particularly curious about this.

00:11:37You set up a few key positions at the beginning

00:11:40We must find a qualified person for each position.

00:11:42Or do you want to find a bunch of your organization and methods

00:11:46Find a bunch of people who are enough

00:11:48Then in this process, we hone this team

00:11:51What were you thinking at that time?

00:11:52I think I'm awarded

00:11:54Then when I was working on Ideal Auto

00:11:56Qin Zhi

00:11:57There is a character like Fan Zheng

00:11:58All the old partners are here together

00:12:00They didn't come over.

00:12:01They haven't come yet today.

00:12:03Didn't come

00:12:03But I'm granting this.

00:12:05So I know

00:12:06Actually build a good team

00:12:08Build a good partner team

00:12:10Is the most important

00:12:11And this partner

00:12:12It must be completely different from me.

00:12:13Qin Zhi is completely different from me.

00:12:15It's totally different from me anyway.

00:12:16Must be complementary

00:12:16Strong complementarity

00:12:17right

00:12:17And we all have a common belief

00:12:20This thing we all believe in

00:12:22So I think when this happens

00:12:24When I came up

00:12:25Find a partner first

00:12:26So in terms of hardware

00:12:28Because you read so many articles.

00:12:29You know what Jobs was doing at the time?

00:12:31First, I found Tim Cook

00:12:32So I said I have to find Tim Cook first

00:12:34Such a role

00:12:34CEO

00:12:35Right

00:12:35Are you the type of CEO with strong execution capabilities?

00:12:38Or do you need a CEO with strong execution capabilities?

00:12:41I'm like that too.

00:12:43I'm very strict about execution.

00:12:44But I'm not good at operations.

00:12:46right

00:12:47That's what I mean

00:12:47My operation is relatively weak

00:12:49right

00:12:49Therefore, the Qin system has a particularly strong operational capability.

00:12:51right

00:12:52Why weren't you persuaded?

00:12:54Because at that time he wanted to

00:12:56Like making the flag home better

00:12:57I still want to make the flag home better

00:12:59right

00:13:00Including e-commerce

00:13:01There are many possibilities behind

00:13:02So the first thing I did was

00:13:03First find a role in the supply chain

00:13:06But when I was in the supply chain role

00:13:08I thought of a question

00:13:09I can't find the traditional automotive supply chain model.

00:13:11So I thought about it

00:13:13There are only two places I can find

00:13:14Then do supply chain in China

00:13:16I'm looking for a job in the field of technology products

00:13:18So only Huawei and Lenovo can find

00:13:20Huawei is easy to understand

00:13:22Why Lenovo?

00:13:23Lenovo has also done large-scale supply chain

00:13:24Don't those mobile phone manufacturers also have them?

00:13:27The scale is also huge

00:13:29It wasn't that obvious in 2015.

00:13:32At that time, Xiaomi also encountered supply chain problems

00:13:36Yes, yes, yes

00:13:36The dust settles and everything is over

00:13:37It was already 2015.

00:13:39Mature supply chain

00:13:40In fact, it is Huawei and Lenovo

00:13:42That's right

00:13:42And both of these are global supply chains

00:13:44I also had to consider the global supply chain.

00:13:46Later I found out that Huawei people couldn't get in touch with me at all

00:13:48In 2015, I couldn’t access

00:13:49I didn't find anyone from Huawei.

00:13:52You're not a social butterfly.

00:13:55Not a social butterfly

00:13:56Not a social butterfly

00:13:57Are you busy with work?

00:13:58Actually, it's quite homely.

00:14:00More homely

00:14:00Then you didn't find it.

00:14:03There are those kind of node people in interpersonal relationships

00:14:05For example, this person is from the technology circle

00:14:07Then you pass him

00:14:09At most, I can find another person to contact

00:14:11Have you ever met him?

00:14:11Later we met

00:14:12This is particularly important

00:14:14But I'm also lucky

00:14:15Then I talked to a lot of people

00:14:17I want to find someone like this

00:14:18I will talk to people around me

00:14:20We ended up chatting with the CEO of PCPOP.

00:14:21Zhao Yongrui

00:14:22Then he said it was just right

00:14:24His classmates at CEIBS

00:14:25Shen Yanan

00:14:26It's Lenovo

00:14:28Head of Lenovo Motorola Mobile Phone Supply Chain

00:14:29Then I talked to him

00:14:31I found

00:14:31This is what I want

00:14:33Right

00:14:34He has seen all kinds of

00:14:36right

00:14:36And he is from Lenovo

00:14:39When I first contacted IBM for the notebook business

00:14:41He is a consultant for Accenture

00:14:42Then joined Lenovo

00:14:44Then manage the supply chain

00:14:45Including the factory in Brazil

00:14:47Factories in India

00:14:48There are also domestic factories

00:14:49Fought on the front lines for many years

00:14:50So at this time there is a

00:14:51A supply chain manager

00:14:53He actually did this system.

00:14:55This is where I start

00:14:56A place with absolutely no idea

00:14:58When I was making a cell phone

00:14:59right

00:14:59This one suffered a lot

00:15:01And when he came up

00:15:01Made a particularly important judgment

00:15:04He said when we made the first car

00:15:05Don't think of any other way

00:15:07All use big brands

00:15:07He said there are two advantages to using big brands

00:15:10Then the first

00:15:11Then the big manufacturers

00:15:12No one will bribe us

00:15:14Because you are a new business

00:15:15He has no quantity

00:15:16He has no reason to bribe you.

00:15:17Then the second

00:15:18Although big brands are more expensive

00:15:20No big mistakes

00:15:21right

00:15:21But it won't go wrong

00:15:22right

00:15:23He said what you said behind

00:15:24We can develop small manufacturers

00:15:25Become

00:15:26But I choose big brands right away

00:15:27right

00:15:27That's actually very important to us.

00:15:28right

00:15:29I still have experience

00:15:30Then the second

00:15:31The story is also easy to tell

00:15:32right

00:15:32It's all luxurious configuration.

00:15:34And the people below don't have a chance

00:15:36What kind of kickbacks are you going to get?

00:15:37Because the supply chain

00:15:37He said the supply chain is corrupt.

00:15:39clear

00:15:39This is not

00:15:39For example, those small factories

00:15:41It will corrupt you

00:15:41yes

00:15:41This is to find the supply chain

00:15:43This person in charge

00:15:44Then the second

00:15:45What's more difficult?

00:15:46In fact, it is research and development

00:15:47Then I don’t understand R&D

00:15:48right

00:15:49Software you are not afraid of

00:15:50Software is not afraid

00:15:51right

00:15:51Hardware R&D

00:15:52I'm not afraid of software

00:15:53Software knows everything

00:15:54right

00:15:54Then so in

00:15:55In this whole

00:15:56During the development of the vehicle

00:15:57Then I felt

00:15:59This person must have an ability

00:16:00Teaching and Management Team

00:16:01And there are turnkey

00:16:02Completed

00:16:03deliver

00:16:04From the project initiation to the end

00:16:05Delivered

00:16:06End-to-end delivery

00:16:06Then I actually

00:16:08Then ask friends

00:16:09Help me make various appointments

00:16:10Car manufacturers

00:16:10Head of R&D

00:16:11Including the director of the institute

00:16:13Moreover, large enterprises have division of labor

00:16:14Very fine

00:16:15Someone who can control the overall situation

00:16:17Very hard to find

00:16:17right

00:16:17On the other hand

00:16:19I found out later

00:16:20What I want

00:16:20I want to find someone

00:16:22He is a real

00:16:23Then an operator

00:16:24Operators with technical backgrounds

00:16:26right

00:16:26An operator with a technical background

00:16:27right

00:16:28He doesn't need any skills.

00:16:29Then this

00:16:30This film

00:16:31And finally he did

00:16:31Large project management

00:16:32right

00:16:33Then I discovered

00:16:34This is what I want

00:16:35I met a few

00:16:36The same friend introduced a few

00:16:37And it's weird when we meet

00:16:39It's just a lot of fate

00:16:40They're all very, very strange.

00:16:41That was me at that time

00:16:42Cast a HUD

00:16:43Then a startup

00:16:44Companies that use HUD in cars

00:16:46I know

00:16:46What about that child?

00:16:47It's California

00:16:48Then the design school

00:16:50Then

00:16:50so what

00:16:51He actually studied car design.

00:16:53He is now working in the car factory

00:16:54Do car design

00:16:54He wants to start his own business

00:16:55Do this

00:16:56Even though he didn't succeed

00:16:58But he recommended it to me.

00:16:58Our first designer

00:16:59I said I wanted to find a designer born in the 1990s

00:17:01I don't want to find someone older

00:17:02Then it’s best to be in a luxury brand

00:17:04Then I worked for a few years

00:17:05So he introduced me

00:17:06Our design director

00:17:08That one

00:17:08Then I got to know that

00:17:10A teacher in the Automobile Department of the Central Academy of Fine Arts

00:17:12Then the teacher of the automotive department

00:17:13Introduced someone to me

00:17:14Said they had worked together before

00:17:16In the car company

00:17:17Then I met Ma Donghui

00:17:19so what

00:17:20During the interview, Ma Donghui said

00:17:21Wow

00:17:21This is what I want

00:17:22Exactly what I wanted

00:17:24Just you guys communicate

00:17:25I think exactly the same

00:17:26right

00:17:26He was in Changsha at that time

00:17:27And he's in the car

00:17:29Car companies have done this too

00:17:30Then he went there

00:17:31The research institute at Trinity Middle School

00:17:33Then he became the dean

00:17:34After the chat,

00:17:34Wow

00:17:35This is what I want

00:17:36How old are you?

00:17:36He is

00:17:37Ninety-something

00:17:381974

00:17:39oh

00:17:39Much bigger than you

00:17:40right

00:17:40Of course the car must be made

00:17:42He has done several

00:17:43Complete car experience

00:17:44Because this is life safety

00:17:45Different from the designer

00:17:45Have you ever led a large team?

00:17:46Then after the chat

00:17:47Then I asked him

00:17:49I said

00:17:49How much is your salary there?

00:17:51He said the salary would be about a year

00:17:53More than one million

00:17:53Then I said our startup

00:17:55I felt at that time

00:17:56This person is

00:17:57Because I've met a lot

00:17:57I've met 20 or 30 people.

00:17:58There are more noodles

00:17:59You know what R&D is all about.

00:18:00You keep asking him.

00:18:01Development problems

00:18:02What is good R&D?

00:18:04Such

00:18:04In fact, the early interview

00:18:06Many of them are free classes

00:18:08Interviewee

00:18:09I'm here to teach you.

00:18:10So sometimes I

00:18:12New areas of knowledge

00:18:13Facing a crowd of people

00:18:14Actually, I will recruit one.

00:18:15But those

00:18:17The person who taught me

00:18:18I waited for them to leave.

00:18:19My heart is still vague

00:18:20Some guilt

00:18:21I didn't mean it.

00:18:22Ask him to come and give me a free lesson

00:18:23I really want to recruit

00:18:24But I might

00:18:25I met 20 or 30 people.

00:18:26Finally recruited a

00:18:27I think those people

00:18:28Give me the class

00:18:29Some are also of high quality

00:18:30I asked him at that time

00:18:31How much salary do you want?

00:18:32He said

00:18:32Our startup company

00:18:33You give me 20,000 a month

00:18:34I can just survive.

00:18:36So awesome

00:18:37I was quite shocked.

00:18:38This entrepreneurial spirit is so strong

00:18:40Very good

00:18:41He's going to do this to you.

00:18:43Totally moved, right?

00:18:44yes

00:18:44Then I was

00:18:45A question I asked at the time

00:18:46It means

00:18:46In your heart

00:18:48Then what is the biggest pursuit?

00:18:49He said

00:18:49I first make the product

00:18:50Friends around

00:18:51Then they are using

00:18:52The streets are full of

00:18:53right

00:18:53He said

00:18:54As long as this can be done

00:18:55My life is worth it.

00:18:56This is the greatest satisfaction

00:18:57yes

00:18:58You too, right?

00:18:59yes

00:18:59Look, my phone is broken.

00:19:01Then every time I hear this

00:19:02I can't stand it

00:19:03Very sad

00:19:03Then

00:19:04I really did it all over the place

00:19:05What everyone can see is

00:19:06We were with a

00:19:09Cooperation with a company that makes sachets

00:19:10We are minority shareholders

00:19:11They are major shareholders

00:19:12I helped him with the early design.

00:19:14and previous press conferences

00:19:16Then there's nothing to worry about afterwards.

00:19:18They look for it when they have something to do.

00:19:19I'm fine, so I won't look for it anymore.

00:19:20This sachet

00:19:21Now it ranks among the top three in the country

00:19:23So I go to the airport

00:19:24The old one can be called Level 8

00:19:26The Chinese name is Horizon

00:19:28I've heard

00:19:29right

00:19:30That's the wheel.

00:19:31That was our former design director.

00:19:32Give

00:19:33There are two on the wheels

00:19:34The little yellow dot that is not in the original center

00:19:35So when you push

00:19:37The little yellow dot keeps jumping

00:19:39Visually obvious

00:19:40You can see it all over the airport

00:19:42Every time I see that box at the airport

00:19:44I am very happy

00:19:46I feel like I'm making a product

00:19:47Made something with effort

00:19:48Now so many people in China use

00:19:50Millions of people use

00:19:51So that feels really, really good.

00:19:53So your car is such a big thing

00:19:56If you run around the streets

00:19:57That sense of satisfaction and happiness should be particularly strong

00:20:00I really envy this

00:20:01yes

00:20:02So at that time

00:20:03The two most important co-founders

00:20:05Actually found it

00:20:06I think that is very, very important.

00:20:09How long did it take

00:20:10These two people

00:20:11It took about three or four months.

00:20:13Just keep looking for people

00:20:14Constantly meeting people

00:20:14And I till today

00:20:16right

00:20:16Then the company's 18th level and above

00:20:18I interviewed all the 18th graders.

00:20:19All in person

00:20:20Yes, and because of the AI field

00:20:22Chip

00:20:23For operating systems

00:20:24A lot of understanding of these things

00:20:25That's how it all came about.

00:20:26Then my matter

00:20:27When did you start to benefit?

00:20:28I had this incident in 2006

00:20:31When we were recruiting a financial director

00:20:32Yes, then a friend from IDG said

00:20:35You should hire a financial director.

00:20:36You can't rely on Zhongguancun accountants every day

00:20:38Do an account once a month

00:20:39So I have no idea

00:20:40What happened to the CFO?

00:20:41So I asked you to introduce me some

00:20:43I met with many financial directors.

00:20:45The first reaction is

00:20:46What financial director?

00:20:47Isn't he just a big accountant?

00:20:48Then

00:20:49Many people say that

00:20:50I was a little confused at first

00:20:51Then I started asking a question

00:20:52What makes a good financial director?

00:20:54What proves that the company is financially sound?

00:20:56Gradually he started talking more and more

00:20:58Yes, until Li Tie was recruited.

00:20:59I recruited Li Tie in 2006

00:21:01You are in the car house

00:21:04Became a partner with Li Tie

00:21:05Yes

00:21:05He wasn't a partner then.

00:21:07He is a partner in Ideal Auto

00:21:08So why recruit him?

00:21:10Apart from

00:21:10Then except

00:21:11I completely understood what finance was all about.

00:21:13Then I also understood

00:21:14Know another thing

00:21:15This is the financial director you hired.

00:21:16Special attention must be paid to business

00:21:18certainly

00:21:19Other CFOs always ask me

00:21:20When will it be launched?

00:21:21What is OTCBB?

00:21:23That borrowing science to go public or something like that

00:21:25Only Li Tie

00:21:26Care about business throughout the process

00:21:28right

00:21:28I think this is actually completely different

00:21:30So you've been working with him for over ten years.

00:21:32More than ten years

00:21:33It's been almost twenty years.

00:21:342006

00:21:36So these partners are very solid.

00:21:38Then the supply chain manager just said

00:21:42What about sales channels?

00:21:43You don't worry about this.

00:21:45You already know about this area. There are competitions or

00:21:48Know a little about sales channels

00:21:50right

00:21:51So I was in charge of the sales channel at the beginning.

00:21:53Later, I actually gave it to

00:21:54Leave it to Shen Yanan to take care of

00:21:55right

00:21:55Or maybe I'm not good at operations?

00:21:57There are very few

00:21:59In terms of personality or ability

00:22:01People who are good at fine-tuning operations

00:22:03at the same time

00:22:04Very creative

00:22:06Very innovative

00:22:07Or know the product very well

00:22:08These are two completely different abilities.

00:22:10The probability of it occurring in one person is extremely low

00:22:12yes

00:22:12So later, after Shen Yanan left

00:22:15Then the most important operation

00:22:15All back again

00:22:16Then Ma Donghui's body

00:22:18He took over the entire supply chain.

00:22:20Well managed

00:22:21Recently he took over the sales again

00:22:22oh

00:22:23Sales can also take

00:22:23Our company has 34,000 people

00:22:25Then Ma Donghui manages 32,000 people

00:22:27This person just said

00:22:29I found it in that 3.1

00:22:30Is it right

00:22:30right

00:22:31It's been about ten years.

00:22:32Ideally, this year marks ten years.

00:22:34He joined in 2015

00:22:34Joined in 2015

00:22:35Ten years

00:22:36Exactly ten years

00:22:37Ten years

00:22:37right

00:22:37What about marketing?

00:22:39Marketing

00:22:40We found a few

00:22:42In fact, friends of Mercedes-Benz and BMW

00:22:43oh

00:22:44Traditional car companies

00:22:45right

00:22:45Traditional car manufacturers

00:22:46Then come to now

00:22:47Are they still the same group of people?

00:22:48Some people have been replaced too.

00:22:49Some people have been replaced too.

00:22:50What do you think of your company?

00:22:51Is the marketing done well?

00:22:53I think it suits our stage.

00:22:54Do you think this stage

00:22:56This level

00:22:57The marketing team is enough

00:22:58Because our sales

00:23:00Our sales revenue is growing rapidly

00:23:01right

00:23:02so what

00:23:02Many people always say

00:23:04Why don't you follow

00:23:05The larger company

00:23:06Actually, do

00:23:07But

00:23:08I think

00:23:08No

00:23:09I don't mean that

00:23:10Size of the marketing team

00:23:12Or how

00:23:12I'm not a size

00:23:13It's the way it works

00:23:14Right

00:23:14Operation

00:23:15Or the top leader

00:23:16right

00:23:17right

00:23:17Then we officially sold the car

00:23:18In fact, it was only sold for five years

00:23:20Then in this process

00:23:21In fact, users

00:23:22User likes and so on

00:23:23In fact, we

00:23:24It's also a process of growth

00:23:25Although they have passed

00:23:25Worked for these big brands

00:23:27But these companies are over a hundred years old.

00:23:29right

00:23:29Then recreate a brand

00:23:31How to do it

00:23:33In fact,

00:23:34Still have to learn it again

00:23:35right

00:23:35Because their original set

00:23:37In fact, in this company

00:23:39If you don't learn to transform

00:23:40It doesn't work either

00:23:41Yes

00:23:41Because you are indeed at a different stage.

00:23:43Yes, yes, yes

00:23:43And they are in those big companies

00:23:46That brand already has a halo.

00:23:47You are actually in front

00:23:48Good brand

00:23:49The story is added bricks and tiles

00:23:51Smallpox

00:23:51Yes, yes, yes

00:23:52It's not from zero to zero at all

00:23:53And his brands

00:23:53How it was formed

00:23:54Those key turning points

00:23:55In fact, they don’t know

00:23:56These are stories written later.

00:23:58So you industrial design

00:23:59The person I was looking for

00:24:00To this day, it is still him

00:24:01right

00:24:02He is

00:24:02But he's very interesting.

00:24:04Although he is very young

00:24:04But he dares to use others

00:24:05So he's basically a

00:24:07A very strong Chinese and foreign mixed team

00:24:09Are there any foreigners in your design team?

00:24:12Are more than half of us foreigners?

00:24:13They work in English

00:24:15For example,

00:24:16Chief designer of each car

00:24:18Who makes the final decision?

00:24:19The final decision is definitely

00:24:21You were in the design department before you

00:24:23Is he the one who makes the final decision?

00:24:24The person in charge of our inner city is a Chinese

00:24:27Our out-of-town

00:24:28A German

00:24:29European

00:24:29It's European

00:24:30right

00:24:31So in this process of internationalization

00:24:33Team communication

00:24:34What these

00:24:35Nothing happened

00:24:36Nothing happened

00:24:36Because he himself is also

00:24:38Like an Audi

00:24:39Then like Ifinidi

00:24:40Worked in the enterprise

00:24:41Because we recruited

00:24:42Even domestic

00:24:43Also in

00:24:43There are those big brands

00:24:45Experience of car companies

00:24:46Then some are overseas

00:24:47Then some are actually

00:24:48Their domestic

00:24:48Then the design center works

00:24:50So the communication is smooth.

00:24:51yes

00:24:51They can only hire this person.

00:24:52He recruited other people

00:24:53They can't communicate together.

00:24:54Your automotive industrial design team

00:24:56How many people are there now?

00:24:57There should be 70 or 80 people now.

00:25:00Because I asked this question

00:25:02Because car companies are not like mobile phones

00:25:04A new mobile phone every year?

00:25:05Car companies for so many years

00:25:06Ten years means only a few models.

00:25:07yes

00:25:07Such a big team

00:25:10Are they actually saturated with work?

00:25:12I'm just curious

00:25:13Very saturated

00:25:13Because he has to design a lot of

00:25:16Pick one from it

00:25:18There are still some trivial tasks

00:25:19Two years

00:25:20Today you go

00:25:21Today, I have to change the payment every two years.

00:25:22right

00:25:23And what about

00:25:24In fact, the complexity is still very high

00:25:26Of course, of course

00:25:26And he

00:25:26Cars are more complex than mobile phones

00:25:28In the past

00:25:28Everyone

00:25:28For a while

00:25:30Everyone thinks that digitalization can

00:25:31Verification through VR

00:25:32I found out that it wasn't the case at all.

00:25:33Because it's the same as a building.

00:25:35What you saw there

00:25:36It's different from what I saw in the truth.

00:25:37They have to design

00:25:38Verify by digitizing

00:25:39Physical verification is still required.

00:25:41That's right

00:25:42Put down the model

00:25:43Yes, yes, yes

00:25:43One to one build

00:25:44right

00:25:44Then let’s talk about it

00:25:47How many cars have you made?

00:25:48Let's go through it roughly

00:25:50The first ideal

00:25:51You had this question at that time

00:25:53Maybe many people have asked this question.

00:25:54But I still hope

00:25:55My audience listens.

00:25:56So let’s just briefly talk about

00:25:57When you made your first Ideal Wan

00:25:59Why did you choose the Journey Mode?

00:26:02Because at that time

00:26:02There is a more popular concept

00:26:04Say it's outdated technology

00:26:06And of course I don't know

00:26:07This is the general consensus in the technology community.

00:26:09Or your competitor

00:26:11consensus

00:26:11Full consensus

00:26:12Right

00:26:12What we do is a counter-consensus

00:26:13right

00:26:13So before you do this

00:26:15Not after doing it

00:26:17Being discredited by your peers

00:26:19But the original technology industry

00:26:20Think of it as an outdated technology

00:26:22Right

00:26:22Yes

00:26:22So how do you do it?

00:26:24During the preliminary research

00:26:25It turns out that it is actually a core competitiveness

00:26:27It's probably because the charging port is not enough.

00:26:29Actually, to be honest

00:26:30I never do pre-research.

00:26:31I think it's what everyone imagines.

00:26:33They are all different

00:26:34So how do you make that judgment?

00:26:35right

00:26:35I had an electric car.

00:26:38Real experience

00:26:39Your incremental rate is always a huge problem

00:26:41right

00:26:42And then I can even extend it further.

00:26:44I think Bubble Network was not successful

00:26:45We have always been a front-front brain

00:26:47The biggest problem is

00:26:48I'm busy with technology

00:26:49Our technology is particularly good

00:26:51Graphics card reviews

00:26:52You must have seen it

00:26:53All those details

00:26:54What are these decompositions of pixels?

00:26:57We are the best in the country

00:26:59A graphics card review

00:27:00Fifty or sixty pages

00:27:01Each technology tells you

00:27:02The two latter

00:27:03Highly qualified

00:27:04right

00:27:04So I think a lot of the time

00:27:07A little bit self-entertainment

00:27:08So including when we started our business

00:27:10If you enter the automotive field

00:27:11Let’s look at the automotive sector first.

00:27:12What is the biggest problem?

00:27:13That's what I said

00:27:14When we enter this industry

00:27:16There must be some issues that haven't been resolved.

00:27:17So we found

00:27:18automotive industry

00:27:19Then there's the huge problem

00:27:20First of all, all the content written by the media is not true.

00:27:23Because it's a seller's market

00:27:24right

00:27:24Then the second

00:27:25All the pictures and information you searched for can't be found

00:27:28When you were working on Bubble Network in the early days,

00:27:30Write those reviews

00:27:31It was pretty clean then.

00:27:33Clean

00:27:33It's really an independent and objective third party

00:27:35Independent and objective third party

00:27:36And because everyone loves PC

00:27:39Flood in and watch

00:27:40You can live well on advertising.

00:27:43We are purely serving the recruitment

00:27:44At that time

00:27:45Then, I was actually quite sad.

00:27:47Because some industries now rely entirely on writing soft articles to survive

00:27:51right

00:27:52arrive

00:27:52We bubble to the back

00:27:54Because we are the third

00:27:54I'm really telling you, boss.

00:27:56Then write soft articles

00:27:57You don't write soft articles

00:27:58I won't even give you the test sample right away.

00:28:00Can't maintain

00:28:00It's come to this.

00:28:01So we will also write some soft articles

00:28:02It's disgusting.

00:28:03I just don't want to do it anymore

00:28:04I have never written any soft articles as a car expert.

00:28:07clear

00:28:07Then what

00:28:07There is a very important thing for car owners

00:28:09I want to look at the needs of the user market

00:28:11That is to say, technology is very important

00:28:12But you have to see

00:28:13Then the needs of users and the market

00:28:14Then how can we make everyone understand cars?

00:28:16right

00:28:17How to let everyone see the real thing

00:28:18Wait a moment

00:28:18Those reviews on Autohome

00:28:21What does the trial report say?

00:28:21It's all written by your own team.

00:28:24Written by our own team

00:28:24And what about

00:28:25Completely different from bubbles

00:28:27For example, in the past

00:28:28How much space is there in the car?

00:28:30Give you a certain number of millimeters

00:28:32We are not

00:28:32We will tell you

00:28:34Then you sit here

00:28:35Punch in front

00:28:36Yes, yes, yes

00:28:36Right

00:28:36Then what

00:28:37The cup holder you put is not how wide the cup holder is.

00:28:39Can I put Coke or wheat in it?

00:28:41We all wrote it this way.

00:28:43So

00:28:43It was very popular

00:28:45That's actually a positive feedback.

00:28:48So when we were working on Ideal Auto

00:28:50Same thing

00:28:51First of all, the positive feedback comes from myself.

00:28:52I want to see the biggest problem in this industry

00:28:54So what?

00:28:55We saw it at that time

00:28:56I saw an opportunity and two problems

00:28:59Then what is an opportunity?

00:29:00I know deeply

00:29:01Because when I was working on Bubble.com

00:29:03When I understand

00:29:04How to manage the company

00:29:05It's too late

00:29:06Then the entire computer hardware

00:29:08It has entered a recession.

00:29:10so what

00:29:10When a market is not growing

00:29:11If you want to succeed

00:29:13That's too difficult.

00:29:14right

00:29:15The boss holds all the advantages

00:29:17right

00:29:17Then

00:29:17Just growth

00:29:18right

00:29:18So what?

00:29:19I said when I was making cars

00:29:20I want to be a growth market

00:29:21But

00:29:21In fact, after entering the automobile market

00:29:23The same problem is

00:29:24In fact, the automobile market has not grown much

00:29:25If we find a growth market here

00:29:27Then I am more sensitive

00:29:29Then I found out about my second child.

00:29:31Because the second child policy was released in 2014 or 2013

00:29:33The emergency exit is rising.

00:29:35Then these people actually start to need a six-seater car

00:29:38so what

00:29:38We need a six-seater car.

00:29:39But a six-seater car cannot be an MPV

00:29:41Because at that time, MPVs were all Buick G28

00:29:42That's because everyone thinks he drives like a driver.

00:29:44Like company commercial vehicles

00:29:46Not like a family car

00:29:47Because Buick was so successful in G28

00:29:50Business class on the road

00:29:51Right

00:29:51You see sitting there

00:29:54You instinctively feel like a driver.

00:29:56right

00:29:56so what

00:29:57I asked how to make a six-seater SUV

00:29:59Family car

00:30:00You could buy three rows back then.

00:30:02SUV with better space

00:30:03My impression is Mercedes-Benz G2S

00:30:05More than 1 million

00:30:06right

00:30:06There is also a surcharge

00:30:07Most people couldn't buy it at that time.

00:30:09I said it's more appropriate

00:30:10Can I buy one for more than 300,000 yuan?

00:30:11So this was a question I posed to myself at the time.

00:30:14But at the same time, two problems

00:30:16Then we can only make new energy

00:30:17We can't make fuel vehicles

00:30:18Qualifications are not allowed

00:30:20The country does not allow

00:30:20I can't do it better than others

00:30:22right

00:30:22Then we are thinking

00:30:23Electric cars are actually not that difficult.

00:30:24Because SUV

00:30:26There's no difference between a large car and an SUV

00:30:28Electric cars are not difficult to make

00:30:29right

00:30:30Just like today we are making pure electric

00:30:31In fact, you can achieve the best level

00:30:33right

00:30:33Then let’s look at this question again

00:30:35Actually, the problem I am using

00:30:36I was

00:30:37Then I drove a Tesla Model S

00:30:39Then at that time

00:30:40High-speed service area

00:30:41That model S17

00:30:42How much battery life is that?

00:30:44I bought the P85.

00:30:45Then the range is more than 500 kilometers

00:30:47right

00:30:48Then in winter

00:30:49In fact, it is only more than 200 kilometers

00:30:51Yes, yes, yes

00:30:51There was no hot spring at that time

00:30:52That's right

00:30:53Welcome to the Douyin Select APP

00:30:55Search Lou Youhao's Picks

00:30:56See more of its exciting content

00:30:58So the one that impressed me the most was

00:31:01It's a real feeling

00:31:02Just like the Model S I drive.

00:31:04The farthest place I went to was Gubei Water Town

00:31:06right

00:31:07I was attending a meeting of a foundation.

00:31:10If you go any further, you won't be able to come back.

00:31:11right

00:31:11And when the impression is particularly deep

00:31:13The foundation at that time

00:31:14When I went to listen to the foundation

00:31:15Then I sat on the stage and spoke

00:31:17Then three people left a particularly deep impression on me.

00:31:19It's Zhang Yiming

00:31:20Wang Xing

00:31:21And Zuo Hui

00:31:23right

00:31:23Listen carefully to what they are saying on the stage.

00:31:26Then what

00:31:26When I come back

00:31:27There is a district in the middle

00:31:27There is a display

00:31:29There is a charging station on the map

00:31:30But I found it doesn't work.

00:31:31I was scared at that time

00:31:33Because the battery life is very low.

00:31:35Do you remember the news back then?

00:31:36They are just a few unlucky guys on the road

00:31:37Pushing that car

00:31:38right

00:31:38And then it was winter

00:31:40right

00:31:40That car can only run more than 200 kilometers

00:31:42Then and when I came

00:31:43Not full

00:31:44Because I think there is a charging station in the middle

00:31:45Yes, it can be used.

00:31:45So when I go back

00:31:46Completely lucky

00:31:47Why?

00:31:48Because Gubei Water Town

00:31:49On the way back

00:31:50It's downhill

00:31:51So it’s especially good for electric cars.

00:31:53So my battery life

00:31:54Until it opens

00:31:55Then North Sixth Ring Road

00:31:56Battery life did not do anything

00:31:57No decline

00:31:58Then go home safely

00:32:00Go home more than ten kilometers

00:32:01I found out

00:32:02I have to solve this problem

00:32:03right

00:32:04And even if this doesn't happen

00:32:05You are always anxious.

00:32:07There were too few charging stations at that time.

00:32:08right

00:32:09And I also said

00:32:10How can you be a family?

00:32:11When going out to play

00:32:12Everyone is waiting for you

00:32:13Follow you to find a charging station

00:32:14And the charging speed was very slow at that time

00:32:16so what

00:32:17I said

00:32:17This is a problem we see

00:32:19good

00:32:19Another question

00:32:20Too expensive

00:32:20I bought that P85

00:32:21Spent more than 1 million

00:32:22right

00:32:23The price of batteries would not come down at that time.

00:32:25right

00:32:25But its riding space

00:32:26It's actually a BMW 3 Series

00:32:27It's a BMW 3 Series

00:32:29The domestic version

00:32:30Right

00:32:31Then, for ordinary people

00:32:32How can I bear it?

00:32:33Right

00:32:34But

00:32:34I can't sell it at a loss.

00:32:35Right

00:32:35It turns out that everyone loses money

00:32:36Sold at a loss

00:32:37I have difficulty in raising funds

00:32:38so what

00:32:39It was difficult for us to raise funds at the beginning

00:32:40Everyone says you are doing extended range

00:32:41I won't vote.

00:32:41It's all like this

00:32:42Right

00:32:43Mainly because

00:32:44I've never raised funds before.

00:32:45This is my first time raising funds

00:32:46Investors are also biased about this

00:32:47All have prejudices

00:32:48Right

00:32:48All have prejudices

00:32:49So I said

00:32:50How do I actually reduce the cost?

00:32:51so what

00:32:52Because I used

00:32:53For example, large battery and small battery

00:32:55Unable to connect

00:32:55How to control my range extender

00:32:57There are problems with all of them

00:32:58so what

00:32:58We will extend this

00:33:00A transformation was carried out

00:33:01Then do it

00:33:02Not so smooth actually

00:33:04As soon as you come up

00:33:04The range extenders we chose were all wrong

00:33:05In this process

00:33:06Your internal team

00:33:08Is there no persuasion problem?

00:33:09If everyone was interested in extended range

00:33:10There's so much prejudice.

00:33:11Of course I have

00:33:12The team said

00:33:13Must be PHEV

00:33:14Cannot extend range

00:33:14So how did you convince him?

00:33:16Because at that time

00:33:17You no longer have

00:33:18A group of young brothers started a business

00:33:19They are all very heavy.

00:33:21Those partners

00:33:22Are they just very vocal in their opposition?

00:33:24How did you convince him?

00:33:26I used one

00:33:28A more unexpected way

00:33:30Persuasive

00:33:31A bit of coaxing and deception

00:33:33right

00:33:34This is also a must-read for CEOs

00:33:36right

00:33:36coaxing and deceiving

00:33:37Why?

00:33:37I to them

00:33:38Let them see one thing

00:33:39It's completely different actually

00:33:40In Japan

00:33:42Best-selling car

00:33:43It is Nissan's E-Power

00:33:45It uses an extended-range structure

00:33:46But it uses a

00:33:47Less than one kilowatt-hour of electricity

00:33:48Then it can't be driven purely by electricity

00:33:50A pure range-extending structure

00:33:51The entire journey needs to be extended

00:33:53right

00:33:53Full journey

00:33:53But it's smooth

00:33:54The power is smooth anyway

00:33:55Drives like an electric car

00:33:56But it doesn't

00:33:57No battery driving

00:33:58right

00:33:59The battery is just

00:34:00Make a power amplifier in the middle

00:34:01To make electric drive

00:34:02right

00:34:03So let them

00:34:03Say you look

00:34:04Already obtained in Japan

00:34:06The best-selling

00:34:07Surpassed Prius

00:34:07So slowly they began to believe

00:34:10I say you should at least do some research and testing

00:34:12right

00:34:12Finally, slowly

00:34:13So you bought that car?

00:34:14Take it back as a prototype

00:34:15Did you dismantle it for research?

00:34:16No

00:34:17In fact, the structure is completely different

00:34:18The structure is completely different

00:34:20You have a success story.

00:34:21Go fool them.

00:34:22yes

00:34:22Yes

00:34:23And we designed a

00:34:24Pure electric structure extended range

00:34:25Not a fuel structure

00:34:27We first made a

00:34:28It's like making an electric car first.

00:34:29Just in front

00:34:29Then put that in

00:34:31You just said

00:34:32The development process was not smooth.

00:34:33What a huge engineering disaster

00:34:36In the process

00:34:36I think

00:34:37The first engineering disaster

00:34:38It's us

00:34:38You see, the Ideal Multipurpose is 1.2T

00:34:40Right

00:34:41Because one of the most important points of range extension

00:34:42You want to be in one

00:34:44Very good constant

00:34:45Provides power within the speed range

00:34:46So we like to think

00:34:47A 1.5 naturally aspirated

00:34:48As long as it can meet this power, it will be fine.

00:34:49right

00:34:50But

00:34:51After getting on the bus, I found it was a disaster.

00:34:52Why?

00:34:53Because its speed is relatively high

00:34:54It revved four or five thousand rpm

00:34:55But you turn four or five thousand

00:34:56You have a gearbox.

00:34:57There is a gearbox system

00:34:59In fact, when the speed is so high

00:35:01The noise isn't that loud actually.

00:35:02But if there is no tachometer

00:35:03It is a 4,000 to 5,000 rpm without load.

00:35:06In that car

00:35:06The noise is basically a disaster

00:35:08right

00:35:08so what

00:35:08We have already developed

00:35:10That range extender has been developed.

00:35:12Finally, I pushed it back down again

00:35:14Start over

00:35:14right

00:35:15Time was very tight then.

00:35:16If you follow

00:35:16In fact, on a normal car

00:35:17There's no way to develop it.

00:35:18So we went to look for it in the market again.

00:35:20Talked a lot about home

00:35:21Talking about an EDRT range extender

00:35:23Containerized

00:35:24So during this whole process

00:35:26According to the original regulations

00:35:27How long was the delay?

00:35:28It was delivered as planned.

00:35:30Delivered as planned

00:35:32oh

00:35:32That's awesome.

00:35:34That's not a particularly big disaster.

00:35:36yes

00:35:36Because we in 2018

00:35:38Then on October 18th

00:35:39Then opened

00:35:40At that time, we had to hold a technical conference first.

00:35:42right

00:35:42Technology product launch conference

00:35:44Then

00:35:44Preheat first

00:35:44right

00:35:45Then the Shanghai train captain in April 2019

00:35:47You can order a car now

00:35:48And after ordering the car

00:35:49They are also delivered half a year later

00:35:50Because that's what Tesla does.

00:35:51right

00:35:51Right

00:35:52So basically by the end of the year

00:35:53We'll hand over the car.

00:35:54But the epidemic hit as soon as the car was delivered.

00:35:55oh

00:35:56December 2019

00:35:58The first car called on December 15th

00:35:59Caught up

00:36:00right

00:36:00Catch up with everyone not traveling

00:36:02yes

00:36:03Then you

00:36:05In fact, everyone is willing to listen

00:36:06The story of hardware entrepreneurs

00:36:08This is the so-called production capacity region stage

00:36:10you

00:36:11Oh yeah

00:36:12Is your pre-order good after it is released?

00:36:15Booking reservation is not bad

00:36:16not bad

00:36:16right

00:36:17Achieved the goal

00:36:18right

00:36:18But many cars were returned when they were delivered.

00:36:20The epidemic hit again

00:36:21Because no one came out.

00:36:22Yes

00:36:23Is the refund rate high?

00:36:24Quite high

00:36:25I've withdrawn about half of it.

00:36:26There was no problem with funds at that time

00:36:27Well

00:36:29Your worst funds

00:36:30The problem is

00:36:32That ideal before the release of

00:36:34After release

00:36:35Early 2019

00:36:36When is the release coming?

00:36:38We released it at the end of 2018

00:36:39oh

00:36:40October 2018

00:36:41There won't be enough funds for mass production.

00:36:43right

00:36:44Then because I encountered two problems at the same time

00:36:46Then the first question is Tesla

00:36:48It had already fallen to the rise

00:36:4930 billion US dollars

00:36:50oh

00:36:50Tesla will buy back

00:36:51Was it a weather vane at that time?

00:36:52right

00:36:52Did he even want to buy back the company at that time?

00:36:55right

00:36:55Then everyone was shorting Tesla

00:36:57Crazy short selling of Tesla

00:36:58right

00:36:58I remember that

00:36:59The second question is

00:37:00And because NIO was performing very well at that time

00:37:02After NIO went public

00:37:03Too

00:37:04Then it fell below the issue price

00:37:05It fell

00:37:06From the issue price at that time

00:37:08I think it was six or seven yuan

00:37:09Then it dropped to more than one yuan.

00:37:11Um

00:37:12And that's when we needed funding.

00:37:14But no one dared to vote.

00:37:16No one dared to vote

00:37:16so what

00:37:17I actually met with 150 investors at that time.

00:37:19And in order to make this investment well

00:37:20We also hired Goldman Sachs to do FV

00:37:21right

00:37:22So that was a very difficult time.

00:37:25And at that time

00:37:27The worst thing is that I'm sick

00:37:29I, I, I, I have lived to this age.

00:37:32The most serious illness

00:37:33The footwear is fine

00:37:34The footwear is fine

00:37:35But then

00:37:36Then you have to rest there for a long time after the meeting

00:37:38This is the case throughout the entire financing process.

00:37:41right

00:37:41Then I was particularly impressed

00:37:42right

00:37:43Then the money was not

00:37:45The money is simply not available.

00:37:46Um

00:37:46Then finally there was no trick

00:37:48At that time

00:37:49Because we have been

00:37:50That was our Series C round.

00:37:51Our Series B investment

00:37:52The person who invested the most in us was actually Zhang Ying.

00:37:53It's the longitude and latitude

00:37:54Zhang Ying said

00:37:55It can't make up for us.

00:37:56You'll need that much money later.

00:37:58Because we are still a VC

00:37:59You are not a PE

00:38:00Early to mid-term

00:38:01right

00:38:01Then so he

00:38:02We called him

00:38:03In this office next to the large intestine

00:38:05Then continue

00:38:05Then the general manager of Goldman Sachs also went there

00:38:07Goldman Sachs China's general manager also went

00:38:08Say I analyzed it

00:38:10Say there is no trick

00:38:11Because that's the market.

00:38:12right

00:38:12Then ideally, how much money do you have left?

00:38:14right

00:38:14I said how much money I have

00:38:15Anyway, I will definitely put it in this week.

00:38:17Then

00:38:17At that time, you had already put all your personal money in.

00:38:19Put them all in.

00:38:20It's like throwing away all the money you earned before.

00:38:22Throw it all in.

00:38:23Basically no money left

00:38:24right

00:38:25Because I feel very paid

00:38:25You didn't take it in vain

00:38:26I haven't taken any

00:38:28Start putting money in on the first day

00:38:29right

00:38:29All my shares

00:38:30I bought it with money.

00:38:31Buy on equal terms with others

00:38:32One round can be bought equally

00:38:33Are your early partners also like them?

00:38:35Early Partner

00:38:36They buy half, get half free

00:38:37right

00:38:38They have options.

00:38:39I've never eaten it before.

00:38:40clear

00:38:40right

00:38:40Then there are no original shares

00:38:41I see

00:38:42right

00:38:42Then there is such a situation

00:38:44So then at that time

00:38:45Then Zhang Ying said

00:38:46That's not ideal.

00:38:47You also know some rich friends

00:38:48You go find your rich friends.

00:38:50See if there is any hope

00:38:51Meet business tycoons

00:38:53right

00:38:53So I met with some business leaders

00:38:54Then there are some who refuse

00:38:55I won't say anything more.

00:38:56Then

00:38:56In fact, I refused to listen to the gossip

00:38:59It would be better if you didn't mention the name

00:39:00Is there anything fun?

00:39:02Because our show can't be too dramatic.

00:39:03Can

00:39:04right

00:39:04Then there is one who has worked with us the most

00:39:06In fact, they rejected us in the end.

00:39:07right

00:39:08Then

00:39:08The boss of your partner

00:39:10right

00:39:11right

00:39:11A very important partner

00:39:12Then reject us

00:39:13Then I also saw

00:39:15Met Zhang Yiming

00:39:16Then after watching

00:39:17Then they decided

00:39:18Then cast

00:39:19right

00:39:19But not much investment

00:39:20Invested $3,000

00:39:21right

00:39:22Because then we will definitely

00:39:23Hundreds of millions of dollars

00:39:24It doesn't help

00:39:24right

00:39:24But he still said

00:39:26If you agree, let's vote.

00:39:27But they didn't have that

00:39:28Large-scale investment

00:39:29right

00:39:30Back then, I wasn't as glorious as I am today.

00:39:31It was still the same

00:39:32Go meet an investor

00:39:34That is

00:39:34That was the worst moment of my life

00:39:37In fact, I think from the effect of the program

00:39:39I want to hear you being humiliated.

00:39:41I can tell you about being humiliated.

00:39:42right

00:39:42Then the worst moment

00:39:43It was then

00:39:45Sitting

00:39:46Go by plane

00:39:47Because the epidemic had already started at that time

00:39:48So it was still very troublesome when I went there.

00:39:50So what?

00:39:50I was saying

00:39:52To what extent

00:39:52After getting off the plane

00:39:53I can't walk anymore

00:39:54I found one in a

00:39:55Found a chair

00:39:56Lying down for more than an hour

00:39:57You are traveling on your own

00:39:59On a business trip

00:40:00right

00:40:00Because my colleague arrived first

00:40:01so what

00:40:01Then I finally called

00:40:03Say I can't do it anymore

00:40:03Come here

00:40:04Then Li Tie found a friend's car

00:40:06Then come and pick me up

00:40:07Then we went

00:40:08Then I met the investor.

00:40:10How can we chat then?

00:40:12No

00:40:12You are still

00:40:13When you talk

00:40:14Will become another person

00:40:15real

00:40:15When I was chatting

00:40:16Will become another person

00:40:16I know

00:40:17I know

00:40:17You must have felt this way before.

00:40:18right

00:40:18Countless times

00:40:19No matter how weak you are

00:40:20But when you get to that scene

00:40:21Before entering the house

00:40:22It's so desperate

00:40:23My legs feel weak

00:40:24Once inside, it was like nothing happened.

00:40:26Two-hour passionate performance

00:40:28right

00:40:28Experienced countless times

00:40:29yes

00:40:30Then so that

00:40:30But that day I met

00:40:32In fact, he is their boss.

00:40:34Then brought a

00:40:35Their hardware

00:40:36Then responsible for investment

00:40:37It's basically a

00:40:39The process of humiliation

00:40:39The whole process of him coming here

00:40:42Proof why not

00:40:43Right

00:40:44Then

00:40:44And that company

00:40:45It was glorious then.

00:40:46Right

00:40:47so what

00:40:48Finally,

00:40:49Then why is he so perverted?

00:40:50Want to see you

00:40:51On the scene that day

00:40:52I also met Liu Jiangfeng

00:40:53Liu Jiangfeng also went to find them

00:40:54Get investment

00:40:55Closed the whole way

00:40:56The process of your humiliation

00:40:57Basically, you can say that

00:40:59Simple, that was my first time

00:41:00Meet Liu Jiangfeng

00:41:00Because he's still doing it.

00:41:01Where is the Black Sand phone?

00:41:02Right

00:41:02Then I'll ask him in detail.

00:41:04Yes

00:41:04Then the last time I saw

00:41:06One person is Wang Xing

00:41:07right

00:41:08I'm so grateful to him.

00:41:09this

00:41:09right

00:41:10This matter

00:41:10Everyone knows this story

00:41:12Why

00:41:13Why would I be grateful to him?

00:41:14right

00:41:14Then because we

00:41:15Biro

00:41:15Biro rejected him

00:41:17oh

00:41:18When people want to vote

00:41:19You haven't asked yet

00:41:19right

00:41:20Then

00:41:21I

00:41:21us

00:41:22I

00:41:24us

00:41:25fine

00:41:27When we were in Biro

00:41:28In order to cooperate with Didi

00:41:29In fact, at that time

00:41:30To do every day

00:41:30To do taxi business

00:41:31oh

00:41:32right

00:41:32so what

00:41:32actually

00:41:33Wang Xing and Hui Wen

00:41:34Several people came to see us

00:41:35Many people have been asked to come to us.

00:41:36Hope to invest in us

00:41:37No one agreed

00:41:38And the opening conditions are very good

00:41:39We rejected them.

00:41:41But this is normal, right?

00:41:42right

00:41:43Then what

00:41:43Just to the back

00:41:44When someone saves your life

00:41:46This feeling

00:41:47right

00:41:47Then

00:41:47How to say it

00:41:50That's when I saw

00:41:51there is nothing

00:41:52That's what I said

00:41:52I'm already desperate

00:41:53So I said finally

00:41:54I'll still see

00:41:55Because at least he went upstairs

00:41:56Just want to invest in us

00:41:56Take the machine

00:41:57right

00:41:57Then this, this, this, this

00:41:59good

00:41:59right

00:42:02right

00:42:06Then

00:42:06right

00:42:07Then

00:42:07At that time

00:42:09When will that time come?

00:42:10By then you'll have

00:42:11Feeling desperate

00:42:12Sometimes you start

00:42:13You have to believe in fate

00:42:14You only have noble people to help you

00:42:15There's no other possibility

00:42:17So at that time

00:42:18This is your entire entrepreneurial history

00:42:20The greatest help from a noble person

00:42:22Right

00:42:22right

00:42:23The greatest help from a noble person

00:42:23right

00:42:24Then and at that time

00:42:24Why was I desperate then?

00:42:26Because Meituan’s stock price is particularly bad

00:42:27Meituan's stock price fell below the IPO price

00:42:29It fell very badly.

00:42:29Or is it difficult for them too?

00:42:31They were particularly bad at that time

00:42:32So I went to him

00:42:33Tried to chat

00:42:34Introduced him

00:42:35Then because I went

00:42:36When everyone chats

00:42:37On the one hand, our business

00:42:38Still talking about our value to him

00:42:39Right

00:42:40If you

00:42:41At that time, I wanted to make a ride-hailing app

00:42:42What can we offer you?

00:42:43Right

00:42:43What are they planning to do with ride-hailing?

00:42:45I haven't thought about it that much.

00:42:46At least I put us

00:42:47Value to them

00:42:48Possible value

00:42:50Including you

00:42:50Do you want to be a logistics vehicle?

00:42:51Our SEV

00:42:52Can provide you with production lines

00:42:53Just talk about these things

00:42:54I will tell him

00:42:55Then after finishing

00:42:56I didn't ask him for a colleague.

00:42:57I just wanted to talk to him.

00:42:59And what about

00:43:00The place where we talked

00:43:00I often see you there

00:43:02That's it

00:43:03What restaurant

00:43:04Kaiyue

00:43:05Hotel lobby

00:43:07Then I talked to him

00:43:08Right

00:43:08Because of the epidemic at that time

00:43:09right

00:43:09You know what we're talking about

00:43:10Then there are many places I can’t go to.

00:43:12I didn't mention tolerance.

00:43:13He finally came and said

00:43:14Can I vote for you?

00:43:15I was shocked

00:43:16He wanted to vote for you last time

00:43:18I was rejected a few years ago

00:43:19It's 2018

00:43:22Just a year ago

00:43:22One year ago

00:43:23He asked if I could vote for you.

00:43:24right

00:43:25How much was your shortfall at that time?

00:43:27More than 1 billion

00:43:28Billions

00:43:29We have $300 million

00:43:30US dollars

00:43:30More than 2 billion

00:43:31right

00:43:32Then finally he himself

00:43:33Then I invested 300 million

00:43:34It seems like they have huge internal disagreements.

00:43:37right

00:43:37And many people don't want him to invest in us

00:43:40Many people heard that he was going to invest in us

00:43:42Countless people tried to persuade Wang Qing

00:43:43Don't vote for us

00:43:44Because the whole world was pessimistic at that time?

00:43:46Not really

00:43:46Because many people voted for our

00:43:48Voted for something else

00:43:49Another stage

00:43:50right

00:43:50Someone invested in Weimar

00:43:52right

00:43:52Then some people invested in the future.

00:43:54Someone voted for the kid.

00:43:54Everyone went to persuade Wang Qing

00:43:55Don't invest in us

00:43:56What do you think about your financing capabilities?

00:43:58Among these star entrepreneurs

00:44:01Kind of

00:44:02High, Medium and Low

00:44:03Which level of financing capability is it?

00:44:05Underground

00:44:06You are the worst

00:44:07underground level

00:44:07Because including previous investments

00:44:09Why can I invest?

00:44:09Because I voted

00:44:10I have the same valuation as everyone else.

00:44:12Throw it all in

00:44:12So they dare

00:44:14right

00:44:14But it becomes difficult when the whole world is pessimistic.

00:44:17yes

00:44:17My feeling

00:44:19What is mine?

00:44:19When the pressure is greater

00:44:20The further I go

00:44:21right

00:44:22When there is no pressure

00:44:23I'll step back.

00:44:23When you are under pressure

00:44:24I did move forward instinctively.

00:44:25And probably stress

00:44:27Getting through it is a huge turning point

00:44:29yes

00:44:30right

00:44:30Now, back to manufacturing.

00:44:33Have you ever experienced the so-called capacity region?

00:44:35Especially the first generation car

00:44:36Of course I met

00:44:36During the epidemic

00:44:37Then do you have any impression?

00:44:39At that time, it was called the automotive semiconductor shortage

00:44:40right

00:44:41Lack of chips

00:44:42right

00:44:43The world is short of chips

00:44:44The world is short of chips

00:44:45besides

00:44:45Some suppliers really bully us.

00:44:47The production line that was clearly assigned to us was given to someone else.

00:44:49How far have we finally reached?

00:44:51We go to the supply chain

00:44:52Our

00:44:52Our supply chain is truly an iron army

00:44:54Just us

00:44:56colleague

00:44:56It's amazing

00:44:57He went to the supply site to keep an eye on it.

00:44:59If you produce other

00:45:00I'm lying on your plane

00:45:01Either you from me

00:45:02Either you let me die

00:45:03You send everyone there.

00:45:04Then either you change it to mine

00:45:05Everyone is fighting like this

00:45:07This is so scary

00:45:09I haven't experienced it either.

00:45:10right

00:45:10We have also experienced

00:45:11Small businesses can't get anything

00:45:13Go ask someone for help.

00:45:15Or find a middleman to solve the problem

00:45:16All of these have been done

00:45:17But I haven't experienced something so intense yet.

00:45:19He promised to give us the production line

00:45:21When arranging for someone else to give birth

00:45:22Our people are lying on the production line

00:45:24right

00:45:25He agreed

00:45:26But in the end, when I became someone else

00:45:28You will understand

00:45:29Such a radical thing happened

00:45:32But the following words

00:45:33These supply chains

00:45:33Don't do this to us again.

00:45:34Because he recognized our team.

00:45:36right

00:45:36That must be very touching.

00:45:38Yes

00:45:38right

00:45:38Yes

00:45:39You've also experienced that

00:45:41I wish I could be in the workshop

00:45:43It's not necessarily so exaggerated as to sleep in the workshop.

00:45:45But in the workshop,

00:45:47I've been going through this for several months, right?

00:45:48I just haven't experienced it.

00:45:50Why?

00:45:50Because this is indeed

00:45:51Ma Donghui and Shen Ya are difficult to manage

00:45:53They can all

00:45:55right

00:45:55I see

00:45:56Then and this matter

00:45:57A little tired

00:45:57As far as his production experience is concerned, there is no problem.

00:45:59It's similar to what?

00:46:00Somewhat similar to

00:46:01In fact, we came up

00:46:01Explain the division of labor very clearly

00:46:02It's the one that's leaning on the back

00:46:04So in

00:46:04For example, when you are in the car

00:46:05Everyone knows I'm the founder.

00:46:07But I don't

00:46:07I don't see car manufacturers

00:46:08What is the business of automobile manufacturers?

00:46:10I am not seen

00:46:11So everyone knows

00:46:12Find Qin Zhi

00:46:13Or find a sales team

00:46:14Can solve all problems

00:46:15No need to find an ideal

00:46:16Then it is also like this

00:46:18It's the supply chain

00:46:18Then

00:46:19Shen Yanan

00:46:20One person can have the final say

00:46:21Just go to the highest point, Shen Yanan

00:46:22That's all I have to say

00:46:23So you don’t need to find an ideal

00:46:24There's no point in looking for an ideal

00:46:25So naturally no one would look for me.

00:46:27Musk actually went to the workshop to watch

00:46:29There is another important reason

00:46:30He understands engineering.

00:46:32Hardware Engineering

00:46:33Many of the experts he recruited

00:46:35At that bottom level of thinking

00:46:38Not as good as him

00:46:38So he's watching from the front lines.

00:46:40Still has practical effect

00:46:41There is another

00:46:42China's automotive engineering

00:46:44Much more solid than the United States

00:46:46So we never had any productive

00:46:48Worry

00:46:48Understood

00:46:49Their engineers are

00:46:50It's a very serious

00:46:51A problem for the whole society

00:46:52Including him in

00:46:53You think he's in the California factory?

00:46:53He can only find

00:46:54They recruit some

00:46:55Then the Mexicans' actions

00:46:58China's entire industrial project

00:46:59Very mature

00:47:00right

00:47:00Our engineers over the years

00:47:02It is particularly solid

00:47:03right

00:47:03This entire training system

00:47:04Very good

00:47:04Then you published

00:47:06Ideally, one

00:47:07Special press conference

00:47:08Still a large

00:47:09Released at the auto show

00:47:11Twice

00:47:12Once in 2018

00:47:13Then do

00:47:13October 18, 2018

00:47:14That's the pre-release

00:47:15Pre-release

00:47:15Then the second time

00:47:16It's actually the Shanghai Auto Show

00:47:17That's when it started

00:47:18Accepting orders

00:47:19Very popular

00:47:20It was during the Shanghai Auto Show

00:47:21Because for example

00:47:22It is

00:47:23You are the hottest booth

00:47:23It's 18 o'clock

00:47:24Then close the venue

00:47:25right

00:47:25Then we got to 19 o'clock

00:47:26There are others

00:47:27Only our lights are on

00:47:29And then finally

00:47:29They have no choice

00:47:30Run down and drive us away

00:47:31So

00:47:31I'll give you another hour.

00:47:33You are special

00:47:34So I always stay around people.

00:47:36right

00:47:36What about media feedback?

00:47:38The media feedback was also very good.

00:47:39Also very good

00:47:40right

00:47:40You hadn't accomplished anything at that time.

00:47:42So what else?

00:47:43Industry leaks

00:47:45What navy?

00:47:46The black spots didn't show up.

00:47:47So at that time,

00:47:48For a small gift

00:47:48Because they are both better than me

00:47:49First come, first served.

00:47:50And now we are

00:47:52Least financed

00:47:53Then what

00:47:54Made another one for everyone

00:47:54The media was not serious at that time.

00:47:56Not taking it seriously

00:47:57Don't take it too seriously

00:47:58Then that

00:47:59I was particularly impressed

00:48:01First of all, industrial design

00:48:02I particularly like

00:48:03So I quickly

00:48:05After I have the stock

00:48:06Start buying

00:48:06Then when the car came out

00:48:09I was quite impressed

00:48:10You only made one configuration.

00:48:12That was at that time

00:48:14Are there any special considerations and rationality?

00:48:16I think two

00:48:17Because traditional car companies

00:48:18That's not how it's done.

00:48:19I think there are two considerations.

00:48:20Then I think the first

00:48:21In fact, if you do a lot of configuration

00:48:23In fact, many times

00:48:23There is a bit of intrigue with users

00:48:25Because we are in

00:48:26Difficulty in choosing

00:48:27For us in

00:48:27You can see a lot of cars

00:48:28Can make more than a dozen configurations

00:48:29But there are really two configurations

00:48:31Accounting for 90% of sales

00:48:32So we said

00:48:33Can you actually make a configuration?

00:48:35From the consumer's perspective

00:48:35In theory, sales

00:48:37If you let users

00:48:38Difficulty in choosing

00:48:39There is a possibility of losing the order

00:48:41right

00:48:41Then I think on the other hand

00:48:43In fact, in terms of R&D costs

00:48:45Because of a different seat

00:48:47Another R&D expense

00:48:48Then a different configuration

00:48:49Each one requires R&D expenses

00:48:50And there are experimental costs

00:48:51Small factory just starting out

00:48:52And if there is a configuration here

00:48:55Or there is a configuration

00:48:55Only 10%

00:48:56I talk to suppliers

00:48:57No orders at all

00:48:58I'm too young

00:48:59Right

00:49:00For example, I

00:49:01I sell three to four thousand cars a month.

00:49:02But there is a configuration of three or four hundred vehicles

00:49:03Three or four hundred vehicles

00:49:04How do people produce

00:49:04They can't produce you.

00:49:05Right

00:49:06Then I think this is actually

00:49:07One is from the whole

00:49:09Considering this from the perspective of the supply chain

00:49:11One is from

00:49:12Then consider it from the perspective of consumers

00:49:13I think if I go back to today

00:49:15We have so many bad configurations today.

00:49:16I think we

00:49:18Often times instinctively

00:49:19Because competition becomes

00:49:20More and more like traditional mechanism manufacturers

00:49:21I think this is actually us

00:49:23I've been seriously reflecting on this recently.

00:49:25But it’s actually quite difficult to avoid this completely.

00:49:28Although traditional car companies

00:49:30That bad habit of more than ten boxes

00:49:32More than a dozen configurations

00:49:32Then add a little more and say how much

00:49:34That's annoying.

00:49:36But if you have a complete configuration

00:49:38Sometimes

00:49:39It is a consumer

00:49:42Generally accepted differential pricing

00:49:44It’s actually quite important for the business.

00:49:45I think this is a very interesting question.

00:49:48For example, almost every car we have

00:49:49There are two or three configurations

00:49:51But it's all the same

00:49:52Then there will be a configuration

00:49:53More than 70%

00:49:55And what's the other situation?

00:49:57There are two other configurations

00:49:59Because there is inventory

00:50:00If there is no stock

00:50:01Let everyone relax their reservations

00:50:03Because there is stock

00:50:04Sales must be motivated to remove this inventory

00:50:06Because there are some car restrictions

00:50:07To remove the high and low

00:50:09For example, Mega

00:50:11There is a Mega Arto

00:50:12There is a Mega Home

00:50:1392% of people chose Mega

00:50:15Then MegaHome

00:50:16Then MegaArto

00:50:17Some are for business

00:50:18Pure business

00:50:19Or rent a car

00:50:20He will buy MegaArto

00:50:21If you put that

00:50:22If you remove all

00:50:22Basically 100%

00:50:23Will choose a car model

00:50:24Today I found a problem

00:50:26The market gives you a choice

00:50:28If you don't offer those options

00:50:29Only provide one best option

00:50:31Because it provides a better choice

00:50:32It means you are more efficient

00:50:33You can give a better price

00:50:34Same logic as Apple

00:50:36right

00:50:36Just hit one

00:50:37right

00:50:37I think we often

00:50:39With the competition in the market

00:50:41It's a bit different from my original intention.

00:50:43Or should we return to our original intention?

00:50:45But this is determined by

00:50:47Made some adjustments

00:50:48Make profits

00:50:49Reasonable profit

00:50:50Can be guaranteed

00:50:51That's how it can be done.

00:50:52If you are obsessed with

00:50:54Leading to realistic operators

00:50:56Some low income

00:50:59or something

00:50:59It's not easy to do

00:51:00I think at least we proved

00:51:02Proven on some cars

00:51:03Actually, there is no problem

00:51:04And the profit will be better

00:51:05Of all the vehicles you are currently selling

00:51:07Which one is single configuration

00:51:09No single configuration

00:51:10There are two or three kinds, right?

00:51:11Yes, each has two or three configurations.

00:51:12But you try to go back to that original idea, right?

00:51:16I think as our SKO increases

00:51:18Because my car lines have increased

00:51:19I have to go back to my original idea

00:51:21I've never really understood this.

00:51:23So I'm just wondering what you think.

00:51:26Because sitting sitting

00:51:27Often times, we are led astray by competition.

00:51:29right

00:51:29If we return to the user's original intention

00:51:31A configuration

00:51:32And provide two or three simple options

00:51:34In fact, it is the best

00:51:35Anyway, when I bought Ideal Wan

00:51:36I feel very comfortable with this.

00:51:38right

00:51:39Only when my wife bought it

00:51:40He wants

00:51:41You had a very little blue at that time.

00:51:44What's Blue?

00:51:45right

00:51:45I added 10,000 or 20,000 yuan or something.

00:51:47Add 10,000 yuan

00:51:48right

00:51:48He really likes that color.

00:51:50Then I added 10,000 to buy that

00:51:52right

00:51:52And you know I

00:51:53I bought Ideal Wan and I really liked it.

00:51:56Then I go home and blow it to my wife every day

00:51:58He was driving a Model X.

00:52:00Then more than one million

00:52:02Then it opened for less than a year

00:52:03Then he was very disdainful

00:52:05He asked, "Is it as serious as you said?"

00:52:07He was curious

00:52:08Then we said let's take turns driving tomorrow

00:52:09Then we changed the day

00:52:11As a result, when I got home from get off work at night

00:52:12He asked how much we can sell it for now.

00:52:15That Model X

00:52:16Then I saw that the second-hand car price dropped quite sharply.

00:52:21I forgot how much.

00:52:23Anyway, I'll lose hundreds of thousands.

00:52:24Then I asked, "Can we change it?"

00:52:26He said change

00:52:27He said I drove for a day.

00:52:28All places are comfortable

00:52:29He said that although the Model X is cool

00:52:31The whole experience is super

00:52:32He does some solid stuff well.

00:52:35But especially from the words used by women

00:52:37Every detail is superb

00:52:39Then I asked around and got rid of the car.

00:52:42In fact, I haven't been able to pull it away yet.

00:52:43He went and bought a Baby Blue

00:52:45Then at that time, because I liked that car so much

00:52:48You know, people like us

00:52:49At least when I was young

00:52:51The most enviable thing is that the streets are full of

00:52:54Those foreign ox carts running

00:52:55Those particularly cool cars

00:52:57Then when I went abroad in the early days

00:52:59Look at the people on the street

00:53:00Is it because our tariffs are high?

00:53:01Seeing such a cool car all over the street

00:53:03Then they told me

00:53:04My friend who studied and worked abroad said

00:53:07How much is their car?

00:53:08We all envy the dead and come back

00:53:10Then I didn't expect that in just ten years

00:53:13How powerful are China's new energy vehicles now?

00:53:16I'm on a business trip to the US.

00:53:18The streets are still full of those

00:53:19The so-called good cars in their market

00:53:22Then when our Chinese friends were watching

00:53:24Suddenly I sighed and said

00:53:25Oh, we were so envious when we were young

00:53:27It seems that not many years

00:53:29Now we are full of foreign cars running on the streets

00:53:30The one that flashed through my mind was Yang Polan

00:53:33This is really, I'm telling the truth

00:53:34Every time I think of this moment, I get really excited.

00:53:36I think the most exciting thing for me was last year's auto show.

00:53:39What was the reason at that time

00:53:40Anyway, it's very popular on the Internet

00:53:42Several big guys also went to the scene

00:53:43Created countless news topics

00:53:46At that time, I thought how could it be possible that in less than ten years

00:53:48Chinese cars are so awesome

00:53:50Very special

00:53:51Yes, I'm very excited.

00:53:53So I don’t know if we really need to give Chinese entrepreneurs enough opportunities.

00:53:59How many miracles can be created?

00:54:00So I think there are actually several important factors behind this

00:54:03Then I think the first thing is that China's manufacturing foundation is actually very good.

00:54:07Now it is the world's number one

00:54:10very good

00:54:10Including those devices and so on

00:54:11The equipment we buy today is all made by Chinese companies

00:54:13A stamping machine or something like that.

00:54:14Very well done

00:54:14right

00:54:15Then I think what is the second one?

00:54:16People from all walks of life in China

00:54:18For example, people in the technology circle

00:54:19Willing to enter various industries

00:54:20For example, we all worked in the Internet industry.

00:54:23We're making a car.

00:54:23But what about the United States?

00:54:25In fact, Musk is the only one willing to do this hard work

00:54:27Yes, yes, yes

00:54:28The United States or Silicon Valley

00:54:29Or in Seattle

00:54:30Right

00:54:31He can only accept that I work in the Internet and software industry.

00:54:33Or do

00:54:34Don't do dirty work

00:54:35high tech

00:54:37Huge profits

00:54:38Then comfortable

00:54:39right

00:54:39Yes

00:54:39Then I think this is actually different in China

00:54:42Chinese talents enter various industries

00:54:43What's going into retail?

00:54:44Go and transform

00:54:45I think this is a Chinese

00:54:46Western-style restoration technology

00:54:47Renovate all old industries

00:54:49This is particularly popular

00:54:50Then I think the third

00:54:51Why is China's new energy rising?

00:54:52Actually, it has a lot to do with this country.

00:54:55For example, China

00:54:56China's oil prices are relatively high in the world

00:54:58If you go by quantile

00:54:59The price is probably around 70 or 80

00:55:01right

00:55:01But China's electricity is the cheapest in the world

00:55:03And China's power grid

00:55:04Basically the best in the world

00:55:06There is also national policy support

00:55:07right

00:55:07Let me give you another example

00:55:09You may have unexpected examples

00:55:10If you go to many countries in Europe

00:55:11Do you want to install a charging station?

00:55:12Even if it is encouraged by the country

00:55:14You'll have to wait in line for nine months.

00:55:15To install a charging pile

00:55:15Efficiency issues

00:55:16Then if you can go

00:55:17Places like Singapore

00:55:19Then you want to install a charging station

00:55:20Then you have a 99% chance of

00:55:22will be

00:55:23Then the owner will deny

00:55:24Can't build

00:55:25Can't pretend

00:55:25They have the right to refuse this.

00:55:27right

00:55:27In China, you need to install a charging station

00:55:29Today

00:55:30Then decided to install

00:55:31Then three days later it was installed

00:55:33And the company with the charging station in the window

00:55:34Already helped the property

00:55:35Help the power grid

00:55:36All coordinated

00:55:37And finally you at night

00:55:38Still a special price

00:55:39I think these things

00:55:40It's actually completely different.

00:55:41China uses electric vehicles

00:55:42The cost of a fuel car

00:55:44one tenth

00:55:44But abroad

00:55:45Basically the same cost

00:55:46And facing sex is much worse

00:55:47right

00:55:48So I went on a business trip to Europe

00:55:49Watch it anytime

00:55:50I said some mean things

00:55:53Because I don't name names

00:55:54I really saw

00:55:55Many mediocre people in China

00:55:56Then because of family reasons

00:55:58Immigrants to Europe

00:56:00We all knew each other before

00:56:02The ability to know everything

00:56:03Poor overall ability

00:56:04There

00:56:05Work in a Chinese company

00:56:07The treatment is very good

00:56:08Then we also got to know their boss.

00:56:11Chat and say

00:56:12The teams you recruited

00:56:13It doesn't seem so good

00:56:14I said I knew a few of them.

00:56:15Say Oops

00:56:16You don't know

00:56:17We recruited locally

00:56:18Much worse than them.

00:56:20He said these here

00:56:21They are all absolutely outstanding talents

00:56:22So I feel really

00:56:25oops

00:56:27Now we also catch up with one

00:56:28That's it

00:56:29Quite sad

00:56:31It's such a period.

00:56:32global

00:56:33Without these

00:56:34What national conflict or something?

00:56:36I think Chinese cars

00:56:37The whole world can be leveled within ten years.

00:56:40I think

00:56:40I think there are a few more

00:56:41A more interesting point

00:56:42I think China

00:56:44Many times

00:56:44We say there is something wrong with the education system

00:56:46But the education system also plays a big role.

00:56:48right

00:56:48I'll tell you something very important.

00:56:49For example, the Internet

00:56:51You mean technology?

00:56:52Basic technical education

00:56:53Technical perspective

00:56:55It's us

00:56:56Our wave of the Internet

00:56:57Really writing code.

00:56:59Engineer

00:56:59In fact, it was 1975.

00:57:01By 1995, the main

00:57:02right

00:57:02Right

00:57:03Then from 1975 to 1995

00:57:05This group of main talents

00:57:06He is good at math, physics and chemistry.

00:57:08It also means that

00:57:09He makes software.

00:57:11Engineering

00:57:11Or operating these systems?

00:57:13Digitalization

00:57:14He is born with this ability.

00:57:15right

00:57:16And because the talent function is sufficient

00:57:17So I said I can

00:57:18Able to enter all walks of life

00:57:20It’s not just the internet industry

00:57:21All walks of life will enter

00:57:22So I say this is a

00:57:23China's systematized advantages

00:57:24At the same time, with the help of the Internet

00:57:26Sports Internet and Smartphones

00:57:28Cultivated these talents

00:57:30Just these talents

00:57:31In fact, it is also the basis of automotive digitalization

00:57:33But

00:57:34If abroad

00:57:35Yes, not in

00:57:36The competition in the sports internet is so fierce

00:57:38Then not in this

00:57:39Competition in this smartphone market is so fierce

00:57:41Except for the United States

00:57:42The remaining countries

00:57:43He actually doesn't have talent in this area.

00:57:45right

00:57:45The supply chain is not complete

00:57:47Then the technical battle was not complete.

00:57:49yes

00:57:50right

00:57:50Look at the whole of Europe now.

00:57:51There is no company that can make batteries

00:57:53Invested 20 billion euros

00:57:55Finally, a water splash

00:57:56right

00:57:56Can't even make a battery

00:57:57Now global

00:57:59Except China

00:58:00Then we can make batteries on a large scale.

00:58:03Only Tesla

00:58:04I said except China

00:58:06There are Samsung and LG

00:58:07And Panasonic

00:58:08The batteries they use in cars are also made

00:58:10Can also make

00:58:11right

00:58:11Tesla is actually not as good as them

00:58:12Tesla is more powerful

00:58:14Because I didn't study it carefully before

00:58:16Tesla is not

00:58:17His large battery factory

00:58:19Then what is the world's largest

00:58:20He has encountered many problems in recent years.

00:58:21right

00:58:22Or is it a problem raised by his supply chain?

00:58:23There is another very important

00:58:24China today

00:58:25All the batteries in the world

00:58:26If the supply chain

00:58:28From the perspective of the upstream supply chain

00:58:29Don't throw away the mine

00:58:30Add this mine to real

00:58:32Then the upstream raw materials

00:58:33More than 90% of them are made by Chinese companies

00:58:35Then when you do that ideal

00:58:38When the first batch of users received

00:58:40Was there an accident or something?

00:58:42I'm not talking about a traffic accident or something like that.

00:58:44After they got it

00:58:45Not satisfied with these things

00:58:47There are still many dissatisfactions

00:58:49Is there any specific problem?

00:58:51When we arrived in 2020

00:58:54In April and May

00:58:54Some phenomena appeared

00:58:56We were trying to touch safety

00:58:58I hope after the collision

00:59:00Prevent the wheels of the car from squeezing into the car body

00:59:02We also refer to Volvo

00:59:03Made a tugboat

00:59:05Just like a gecko

00:59:06That's when I hit

00:59:07The wheel is thrown out

00:59:08This prevents the wheels from getting in the

00:59:10Then in the cabin

00:59:10Yes, when we did it

00:59:12Still lack of experience

00:59:13So when we made this

00:59:15But put that ball head

00:59:16That force is a bit weak.

00:59:18Because it's a ball head.

00:59:19To pull out from the ball head

00:59:20But the force we pull

00:59:22Compare

00:59:22Then it is relatively small

00:59:24So it will appear

00:59:25Some are users

00:59:26For example

00:59:27No serious trauma was sustained.

00:59:28For example, he hit

00:59:29Very high speed

00:59:29Hitting the curb

00:59:30He'll get out.

00:59:31At that time, people always said that we actually broke the axle

00:59:34There was such a case at that time

00:59:35Yes, yes, yes

00:59:36I heard this word before.

00:59:38Yes

00:59:38Then we took out the car ourselves

00:59:40Just bump into it again and again and test it repeatedly

00:59:42Then finally confirm it

00:59:43That steel

00:59:44Reasonable force

00:59:44The steel of the ball head

00:59:46So we put the early

00:59:48This batch of cars

00:59:48We admit our mistakes

00:59:49After replacing these ball heads

00:59:51This problem will gradually be resolved

00:59:52Is this the only incident?

00:59:53The biggest thing

00:59:55The biggest thing

00:59:56There are actually many minor problems in the early stages.

00:59:57Yes, because it is much more complicated than a mobile phone.

00:59:59Yes, there are still a lot

01:00:00We finished the mobile phone for the first time

01:00:01It's been a nightmare for more than three months.

01:00:03Every day is a nightmare

01:00:04yes

01:00:05right

01:00:05I also ran to

01:00:06I don't know anything about engineering.

01:00:08Also went to the Foxconn North factory

01:00:10The small hotel at the door

01:00:12There are more than a dozen of us

01:00:13Then I watched it for several months.

01:00:15The whole process

01:00:16I don't want to experience it again in my life.

01:00:18right

01:00:18Including our early days, there was a leak in the skylight

01:00:20right

01:00:21And then why?

01:00:22Because we are applying sunroof glue

01:00:24That position is a bit low.

01:00:26So it's very strenuous

01:00:27Until the L series

01:00:28Then the skylight

01:00:29Install skylights throughout

01:00:31The sunroof glue is all machine-made.

01:00:32No more people

01:00:33There are also startups

01:00:34When I first started working on hardware

01:00:36Of course there is an experience problem

01:00:37But there is another one

01:00:39Your big factories do

01:00:42All those tests

01:00:43You can't do it all at once.

01:00:45We do all of this.

01:00:46Have you done all of them?

01:00:47All done

01:00:48I think safety is guaranteed.

01:00:50But I did all the others

01:00:51Why so much breathing?

01:00:53Because we have done a lot of big factories

01:00:53Something I've never done before

01:00:54You have innovation

01:00:56They are conservative

01:00:57Just do it without any problems

01:00:59Never did anything wrong

01:01:00right

01:01:00We did something they never did before.

01:01:01This is easy to understand

01:01:03I bought it at that time

01:01:05Because I like it so much

01:01:06Then add my exaggerated

01:01:08What's this speech style?

01:01:11I said it there

01:01:12That ideal everything

01:01:14The best family SUV under 5 million

01:01:16Then he was scolded by netizens.

01:01:18But why do I say that?

01:01:20Actually, that incident has a background.

01:01:22It's the background

01:01:23When I was in the South

01:01:25A lot of friends in the manufacturing industry

01:01:27We're doing this for other reasons

01:01:29We ate together for a long time

01:01:31So they, you know,

01:01:33It's bigger than us and me.

01:01:36I was born in the 1970s.

01:01:37Then they have some

01:01:38Those who are ten years older than me

01:01:39Those old entrepreneurs in the manufacturing industry

01:01:41They have a characteristic

01:01:43It's also caused by the environment.

01:01:46Everyone has to drive a luxury car.

01:01:48Or we can play ball together.

01:01:50If you opened a three million

01:01:52I opened a five million

01:01:53He drove a

01:01:54For example, a BMW worth one million

01:01:56Also a luxury car

01:01:56But we are all three to five million

01:01:59When he said this

01:02:00Everyone says behind my back

01:02:01That Boss Wang

01:02:02Is there not enough funds recently?

01:02:03How did you get such a cheap car?

01:02:06So his business might be affected.

01:02:08It's not just a matter of face

01:02:09So this group

01:02:11A lot of them are opening in the 300 to 500 million range

01:02:13Even luxury cars worth tens of millions

01:02:14Then I followed them

01:02:16There was a period of intensive discussion

01:02:18Then we had dinner and drinks together

01:02:20I will take these so-called legendary luxury cars

01:02:22Did it all over again

01:02:23The results were very poor

01:02:25That's all I can say

01:02:27You can't say this

01:02:28Being scolded again

01:02:29I felt that

01:02:31I asked why five million

01:02:33Even tens of millions of cars

01:02:35Why do you do so badly?

01:02:36Then I even went online

01:02:39Get started and find the answers

01:02:40Read some things

01:02:41Then it probably means

01:02:43A very abnormal car

01:02:44What happens after selling for millions?

01:02:46It doesn't solve the transportation problem at all.

01:02:48It is to solve other functional problems

01:02:50For example, a rich second generation

01:02:52He drives a five million sports car

01:02:54Waving at the bar door

01:02:55Maybe I can get a girl on board.

01:02:57But you drive a car worth 500,000 yuan

01:02:59Waving at the bar door

01:03:00People will give you a big eye roll

01:03:02So he has this need.

01:03:04Another one is the entrepreneurs I mentioned

01:03:05Their circle

01:03:07There is that old-fashioned atmosphere

01:03:08Then you really don't dare to drive a car worth 500,000 or 1 million yuan

01:03:11You can only drive a five million car

01:03:12This car has several world-famous big logos.

01:03:16It looks like a five million car

01:03:17Then you are in this group

01:03:19No unnecessary social troubles

01:03:21I completely understand

01:03:22These are other functions

01:03:24It's not the function of the car itself

01:03:25And this is the way with the lowest social cost for him

01:03:27Yes, yes, yes

01:03:27For example, you drive a luxury car

01:03:28You arrive at the hotel entrance

01:03:29You can park in front of the hotel.

01:03:30Yes

01:03:31If you don't drive a luxury car

01:03:32You have to stop underground.

01:03:33Yes, yes, yes

01:03:33Right

01:03:33So whether he is doing it for business

01:03:35Or vanity in life

01:03:37Or any other merit?

01:03:38He has nothing to do with the car itself.

01:03:40This is the conclusion I came to after accidentally building a lot of luxury cars for my friends.

01:03:45Then I told these bosses

01:03:46They laughed out loud

01:03:47He said yes, yes, yes

01:03:48Lao Luo

01:03:49He said I know you don't like these things.

01:03:51But we don't like this thing that much.

01:03:53He said that many times we need to

01:03:55And what about

01:03:56Especially the older generation

01:03:57There is another contrast

01:03:57Right

01:03:58In fact, there is no such trend in the Internet circle in Beijing.

01:04:00Everyone's driving is pretty ordinary.

01:04:01Yeah, they're all pretty ordinary.

01:04:02Right

01:04:03Isn't that the case with Silicon Valley?

01:04:04At that time, everyone opened a Price

01:04:06It's a bit mixed

01:04:07yes

01:04:07Larry Page and his team all opened very cheap

01:04:09Yes, because we are also influenced by those people in Silicon Valley.

01:04:11For example, for example, who

01:04:12That Bill Gates

01:04:13Right?

01:04:14Then Larry Page?

01:04:15Are the cars you drive ordinary?

01:04:16In fact, the Internet generation

01:04:18If you really open a business of eight, nine, or ten million

01:04:21Everyone says he's a piece of shit behind his back.

01:04:22yes

01:04:23It's another group

01:04:24The first one is that I am the first person in the internet circle who drives the most expensive car.

01:04:27In fact, it is Musk

01:04:28At that time he bought a McLaren F1

01:04:30right

01:04:31That was when he was young and just broke out

01:04:34After he sold the company

01:04:35Yes, yes, yes

01:04:35Then I bought a

01:04:36He must have had that dream.

01:04:38Suddenly I have money

01:04:39Yes, because that car is worth $1.3 million.

01:04:40right

01:04:40I guess you just made money at that time

01:04:42I didn't buy a bunch of cars.

01:04:43You've also bought luxury cars, right?

01:04:45Godless

01:04:45I bought a McLaren worth over three million.

01:04:46That's it

01:04:48Buy a supercar

01:04:48There is that stage

01:04:49Understandable

01:04:50Then I took a lot of cars

01:04:52After having this feeling

01:04:53Not long after

01:04:54Bought Ideal Wan

01:04:55I really feel that way.

01:04:57I said it

01:04:57Finished

01:04:58Oh, I was scolded at that time

01:04:59and

01:04:59That car review circle

01:05:01It's like I'm trying to steal their food.

01:05:03They came out overwhelmingly

01:05:05Saying Lao Luo knows nothing about cars

01:05:06He kept scolding me.

01:05:07Then

01:05:07I was bored at the time

01:05:10Still fighting back

01:05:11There was a quarrel

01:05:13We've been arguing for more than a week.

01:05:14Then there is another one

01:05:15I finally ridiculed them.

01:05:16I said

01:05:17These people think that cars worth three to five million

01:05:19It must be better than a 300,000 yuan car

01:05:21I said these idiots are

01:05:22I've never made a car worth three or five million.

01:05:25What kind

01:05:25Just watching him whizz by on the road

01:05:27You haven't done it at all

01:05:28I ridicule them

01:05:29I said these idiots might

01:05:30I thought there was a swimming pool inside.

01:05:32There they cursed each other for a while

01:05:34But later

01:05:36I have a curious question for you.

01:05:38Later, your marketing department

01:05:39Start using my words

01:05:41In the promotion of the L series later

01:05:44At L9

01:05:45right

01:05:45I was very curious at that time.

01:05:48Because

01:05:48Do you know that my character is my virtue?

01:05:50You guys are more calm.

01:05:52Why did you use that?

01:05:54Aren't you afraid of being further criticized and scolded?

01:05:56What do you think?

01:05:56I'm particularly curious

01:05:57I never had a chance to ask you.

01:05:59Because L9 is indeed a very powerful

01:06:00I fully admit this

01:06:02But I mean

01:06:03From the market strategy

01:06:04You say so

01:06:05It is particularly easy to attract criticism and abuse

01:06:06You know I'm an asshole.

01:06:09I will fight

01:06:09You guys have always been pretty steady.

01:06:11Why was it used then?

01:06:12I've always been criticized and scolded.

01:06:14Then you

01:06:16I'll wait for you to give an example

01:06:17When there were seven ducks

01:06:17I know your dark history.

01:06:19But your public relations department is making a book

01:06:21That kind of press conference or something

01:06:22Can't restrain you?

01:06:23They don't care about me much.

01:06:25Almost like me

01:06:27Then

01:06:27Sorry, I don't care.

01:06:28But you're not as bad as me

01:06:30And that sentence is very important

01:06:31It became a long time

01:06:32Various car companies

01:06:33Then the definition

01:06:35right

01:06:35Actually, it is true

01:06:37If those

01:06:39Don't know about cars on the Internet

01:06:40Never touched the car

01:06:40People who curse blindly

01:06:41Really drove the L9 for a month

01:06:44Not even a month

01:06:45Just one day L9

01:06:46Open another one

01:06:47Old Slice drives a car for a day

01:06:48Actually, you can admit it

01:06:49He is all except the car

01:06:51The additional things

01:06:52Nothing to do with cars

01:06:53I think on the other hand

01:06:54Actually, something like this

01:06:55I won't argue anymore

01:06:57Because when I was under the pressure of the car

01:06:58Suddenly realized something

01:07:00Especially important

01:07:00Many times

01:07:02When we drive

01:07:03Always say

01:07:04We're turning right.

01:07:06This electric car

01:07:06Why stop at that position?

01:07:08When we were crossing a road

01:07:09This old man and child

01:07:10Why do you dress like this?

01:07:11right

01:07:12If he had never driven a car

01:07:15Including my recollection

01:07:16When I didn't learn to drive

01:07:17right

01:07:17I'm the same as them.

01:07:18Yes, yes, yes

01:07:19For example, the sun has just set for three days.

01:07:21Not completely black

01:07:21At this time

01:07:22We actually drove the car later.

01:07:24Know

01:07:24Actually, it's hard to see the two sides clearly.

01:07:26right

01:07:26But I wasn't driving.

01:07:28Just cross the road

01:07:28Come a car

01:07:29I was almost next to him

01:07:31right

01:07:31I will also stop

01:07:32Then that

01:07:33Cycling means moving forward

01:07:35The truck passed by me

01:07:36right

01:07:36Then I didn’t feel dangerous.

01:07:37Yes, yes, yes

01:07:38Then you will know when you drive yourself

01:07:39right

01:07:39Only you stand in the perspective of a driver

01:07:41You just know

01:07:42What is the relationship between speed and

01:07:43So I want

01:07:44Can't blame him

01:07:45Because he never drove a car.

01:07:46Yes, yes, yes

01:07:46right

01:07:47Then you should understand this

01:07:48I think it's about this matter later

01:07:51I am interested in many things

01:07:52Actually, I understand

01:07:52Because you experienced

01:07:54You can't complain

01:07:55Why hasn't he experienced it?

01:07:56Yes, yes, yes

01:07:56Right

01:07:56So he literally

01:07:59Look at a car worth hundreds of thousands

01:08:01To follow the millions of cars

01:08:02PK can still win

01:08:03right

01:08:04His first reaction was

01:08:05You're such a boastful person.

01:08:06Or you are

01:08:06You're breaking my

01:08:07My past knowledge

01:08:08Yes, yes, yes

01:08:09Right

01:08:09yes

01:08:09Then you all know

01:08:11You also spoke at the press conference

01:08:12I tell the society

01:08:13Your PR and Marketing Department

01:08:14I tell my potential customers

01:08:15Are you talking to society?

01:08:16You didn't say it publicly, right?

01:08:18right

01:08:18no

01:08:19The purpose of my speech is

01:08:20My conversation is with potential users.

01:08:21because

01:08:22We are a start-up company

01:08:24Right

01:08:24Then our stage from zero to one

01:08:26You have to select some people

01:08:27Talk to him

01:08:27Yes

01:08:28Can't say like today

01:08:29Then Xiaomi released a car

01:08:31Or Huawei

01:08:31When talking about cars

01:08:32He has a base of hundreds of millions.

01:08:34right

01:08:34He speaks differently

01:08:35yes

01:08:35Then you said

01:08:37Your market

01:08:39Speak on social media

01:08:40This 5 million luxury car

01:08:42It's L9

01:08:43Hit that 5 million luxury car

01:08:44Didn't this cause massive backlash?

01:08:46at last

01:08:46No large-scale black recruitment

01:08:48I withstood all the early fire.

01:08:51right

01:08:51Because L9 is really good.

01:08:53L9 was sold out as soon as orders came in.

01:08:54right

01:08:55And then there is the epidemic

01:08:57In the late stage of the epidemic

01:08:58That stage

01:08:59The most severe stage of the epidemic

01:09:00Yes, yes, yes

01:09:01So actually because of the success of L9

01:09:02So everyone thinks

01:09:03This sentence is also very important

01:09:04So every company started to learn this sentence

01:09:06Are they also talking about it in the back?

01:09:08But some

01:09:09Just rewrite it

01:09:10The best within 500,000

01:09:11Right

01:09:12That's how it started.

01:09:13Right

01:09:14clear

01:09:14So when you are doing your ideal

01:09:17Is L9 already in planning?

01:09:19The L series is already in the planning stage.

01:09:20We are from the beginning of 2020

01:09:23Start planning L9

01:09:25How long had Ideal Wan been listed at that time?

01:09:27It's officially on the market

01:09:28And we received some feedback

01:09:29Because at that time

01:09:31What resources do big companies give us?

01:09:32What resources do we take?

01:09:33Because there is no way

01:09:34According to your own customization

01:09:35No choice

01:09:35It is to use its ready-made supplies

01:09:37But then we think we must develop a

01:09:39What you want

01:09:40That ideal throughout the life cycle

01:09:42How many cars were sold?

01:09:42200,000 units sold

01:09:43So for this startup company

01:09:45It's a brilliant achievement

01:09:46right

01:09:46Basically, you have to follow us

01:09:47$10 billion in revenue

01:09:48Then I think about it

01:09:50I didn't buy the L series.

01:09:52I have always opened Ideal Wan

01:09:54Opened to the trading post

01:09:55right

01:09:55In fact, before the official release of L9

01:09:58Didn't I go to your showroom?

01:10:00You have a press conference that day.

01:10:01I went to see

01:10:02I think it's super good

01:10:04I particularly like that car.

01:10:05Because it is much better than the ideal.

01:10:08So I like it very much

01:10:09But at that time there were actually many

01:10:11Because I was

01:10:12Bank accounts are frozen

01:10:14I can't buy anything myself.

01:10:15The company bought them for me.

01:10:16They also want to replace my L9

01:10:18Then I hesitated

01:10:20I said, just don't do it.

01:10:21I'm almost done with it later.

01:10:23Then you Mega came on

01:10:25Then I really like it

01:10:26Then I bought it right away

01:10:28But I didn't expect Mega to be hacked like that.

01:10:30Welcome to the Douyin Select APP

01:10:35Search Lou Yonghao's Picks

01:10:36See more of its exciting content

01:10:38Thank you everyone

从汽车之家到理想造车，从石家庄到北京，从众叛亲离到贵人相助…… 27年创业之路，李想经历了什么？视频播客《罗永浩的十字路口》第一期（2），让我们继续和李想长谈。

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