Lamborghini CEO Stephan Winkelmann said tariff uncertainty is causing even wealthy buyers to hold off on purchases, according to CNBC. The White House recently announced an agreement with Europe on a 15% rate, but European automakers are still paying 27.5% on U.S. exports. Winkelmann said Lamborghinis cannot be produced in the U.S. due to their “made in Italy” brand identity, and even wealthy buyers are cautious about price increases. Lamborghini remains insulated for now with a large order backlog, but announced summer price hikes of 7% on the Temerario and Urus and 10% on the Revuelto. Lamborghini, owned by Volkswagen’s Audi Group, reported record 2024 revenue of more than 3 billion euros with 10,867 deliveries. Since 2023, it has launched three new plug-in hybrids: the Temerario, Revuelto, and Urus SE. Winkelmann said the brand is seeing younger, more diverse buyers globally, with growth among women buyers through the Urus SUV.
