Tesla sales in Europe plunged 40% in July, marking a seventh straight month of declines, according to CNBC. The automaker registered 8,837 vehicles, even as overall battery electric car sales across the continent increased. Chinese rival BYD surged 225% to 13,503 registrations, continuing its rapid European expansion with competitive pricing and new showrooms. Tesla faces challenges, including aging models, reputational issues tied to CEO Elon Musk’s rhetoric and Trump ties, and intensifying Chinese competition. The company has not refreshed its lineup in years but plans to launch a lower-cost EV with volume production in the second half of 2025. Analysts say management has tried to shift focus toward AI, robotics, and autonomy, while sales momentum lags.
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