Ford To Raise Prices On Key Models As Tariff Costs Climb, Trump Says 'They Wouldn’t Sell Any Cars'

Ford will raise prices by up to $2,000 on select trims of the Mustang Mach-E, Maverick, and Bronco Sport, citing rising costs tied to new tariffs, according to a dealer memo seen by Reuters. Though the company did not provide the memo publicly, it confirmed pricing changes are planned and will coincide with promotional offers through the July 4 weekend. The move sparked commentary from Trump, who dismissed the idea that automakers would pass tariffs on to consumers and claimed Ford “wouldn’t sell any cars” if it did. Economists and automakers disagree, warning that import-heavy lineups, like Ford’s Mexico-built models, will bear the brunt of tariff-related costs.