00:00Meet the Tradwives of Instagram.
00:02Tradwife aesthetic has just become a legit word in the Cambridge Dictionary 2025.
00:07If being a fierce, independent feminist woman was all the rage once,
00:11there is another online movement gaining momentum online.
00:14And this one is promoting domesticity in households.
00:17Yes, the trend is being spearheaded by women who conform to traditional values
00:21of homemaking and conventional gender roles.
00:23Interestingly, there's a whole subset of women who are actually painting a rosy picture
00:28of cooking, cleaning and then documenting it on Instagram.
00:31It's 2025 and Tradwife content is flooding social media.
00:35What started as a meme subscribing to domestic bliss and perfection
00:39has now turned to a fascinating way of living for women in the 21st century.
00:43Women are making content showing their life, doing domestic chores,
00:46raising kids and enjoying motherhood without going to day jobs.
00:49But the trend has received strong pushback, leaving the internet starkly divided on gender roles.
00:54A decade ago, corporate girlbossing was the ultimate achievement.
00:58But in 2025, there are women who are willing to give it all up
01:01in the quest of a softer life.
01:03From breadwinners to breadmakers,
01:05young women are unapologetically owning up to not giving up their lives to capitalism,
01:10but instead to the needs and wants of their family, husbands and kids.
01:13But while this sweet escape feels seductive to some,
01:16it feels grossly oppressive to others.
01:18For some, it feels hugely regressive, especially after turning tables,
01:22took years in conservative Indian household setups.
01:25Some feel that dutiful wives are taking femininity to an extreme end,
01:28while the other side argues it is in fact true liberation from the trap of patriarchy.
01:33Love it, hate it, you just cannot ignore this content on Instagram.
01:37Simply because it is so engaging and so very controversial.
01:40After all, what's more triggering than watching a woman with a PhD cook and bake happily in the house all day long?
01:46Asahore, slaughtered a lot more in Kashira.
01:48Asahore joins the scene in the incubator.
01:49You both
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