Netflix shares rose Friday after its U.K. unit posted an 11% revenue increase in 2024 to $2.48 billion, according to Benzinga. Investors were also encouraged by the company’s FIFA Women’s World Cup rights deal. A Netflix spokesperson told Variety the company has invested $6 billion in the U.K. over four years, creating British content with over 200 producers and employing more than 50,000 cast and crew. The company's U.K. unit reported 2024 operating profit of $58 million, down from $72.1 million in 2023. Profit after tax rose to $64.1 million from $62.4 million. Netflix secured exclusive rights to broadcast the FIFA Women’s World Cup in Canada for 2027 and 2031, following its U.S. rights deal and marking its first full sports competition rights. Shares are up 36% year-to-date.
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