Netflix Expands Into Live Sports, Bags Exclusive Streaming Deal For 2026 World Baseball Classic In Japan

Benzinga

Netflix secured exclusive streaming rights for the 2026 World Baseball Classic in Japan, according to Benzinga. The platform will stream all 47 games live and on demand, strengthening its push into sports. Netflix’s deal with the World Baseball Classic marks its first exclusive rights to a live sports event in a single country. The tournament, owned by Major League Baseball and the MLB Players Association, features national teams in competition. Japan, led by Shohei Ohtani, drew over 30 million viewers for most of its 2023 WBC games, with ratings comparable to the U.S. Super Bowl. Netflix recently posted strong quarterly earnings but faces regulatory scrutiny in Europe over subscription pricing.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Netflix secured exclusive stream rights for the 2026 World Baseball Classic in Japan, according to Benzinga.

00:08The platform will stream all 47 games live and on demand, straightening against push into sports.

00:13Netflix's deal with the World Baseball Classic marks its first exclusive rights to a live sports event in a single country.

00:19The tournament owned by Major League Baseball and the MLB Players Association features national teams in competition.

00:24Japan, led by Shohei Otani, drew over 30 million viewers for most of its 2023 WBC games.

00:29With ratings comparable to the U.S. Super Bowl, Netflix recently posted strong quarterly earnings, faces regulatory scrutiny in Europe over subscription pricing.

00:37For all things money, visit Benzinga.com.

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