00:00Hi everyone, I'm Allison LaVorgia, the Managing Editor of HousingWire's Content Studio.
00:05Today, I am joined by two people who need no introduction in the real estate world.
00:09We have Jason Mitchell, who is the founder and CEO of the Jason Mitchell Group,
00:13and we have Jake Craft, who is the CRO of the Jason Mitchell Group.
00:17Now, Jason has built one of the most recognized, top-performing real estate organizations in the country,
00:22known for redefining what the partnership experience looks like between agents, clients, and institutions.
00:28And in this conversation, we are going to dive into some of the strategy behind that growth
00:33and how JMG is navigating today's market and what it really takes to lead with innovation in the shifting housing landscape.
00:41Awesome. Thanks for having us.
00:44What role does JMG play in helping team leaders facilitate scalable growth?
00:50One, you've got to have reporting tools and systems in order to have visibility to your business.
00:54But I think that one of the hardest parts in real estate as a team leader is how do I bring value to my agents?
01:01And, you know, when I was just on stage here, which, by the way, was awesome, and thank you guys very much,
01:06and this event is, like, top-notch.
01:09Happy to have you.
01:10Yeah, it's awesome. Really great, actually. First time in Colorado, I've never been here.
01:14Swear to God, never been here.
01:15But when you start looking at how do I lead, leading what used to be as being the CEO, as Jake was mentioning,
01:27but when you're looking at, okay, how do I get my agents to buy into my vision?
01:33How can I get them to perform? How can I get them better?
01:36How can I, as a leader, make them better?
01:38We talk, like I said when I was on stage, about CRMs and training and coaching, and that is now the A&E to play.
01:45That stuff 10 years ago was very valuable.
01:48Now, if you don't have it, you're not going to get anybody.
01:51So the extra layer of value, what's important, I think what we do to help empower our team leaders is,
01:55we provide the currency to your agents to go out and get more business.
01:59That's our referralship partnership.
02:01You know, we have so many partners that trust us and rely on us that we now execute that to the field.
02:05Well, that's your currency. That's the ability for them to grow their business and add more income, better lifestyle,
02:12but more consumers under their book of business.
02:16That's our mechanism of telling our team leaders, look, JMG is going to empower you as a team leader
02:21because your agents are going to plug into us.
02:23What we need you to do is manage them.
02:26Because if you have agents that aren't performing, it does us no good,
02:30and it certainly doesn't do our partners any good.
02:31But the problem with leadership is it's very difficult sometimes to make tough decisions.
02:36And that's where we find out who the great leaders are versus the average leaders
02:40are the ones that are willing to have those tough conversations that,
02:43look, we're not going to pull the wool under your eyes.
02:45But if you don't pick this up over the next few months,
02:48we're going to have to look to bring on other agents to take your spot in terms of referrals
02:52because you're not where we need you to be.
02:55You coach on that. You train on that.
02:57But the reality is it's sales.
02:59Some people are better than others.
03:01And we need to make sure we have the best agents in the field to support the partnerships that we have.
03:05Yeah, absolutely.
03:06I think one other thing that JMG does is we provide a really collaborative environment
03:10for our team leaders to learn and, as we talked about, build and scale
03:14and figure out how to do that leverage.
03:16They don't have to figure out how to do it on their own.
03:18They can talk to a team that was five and is now 15,
03:21or they can talk to a team that we brought over that's got 35 agents.
03:25So they're not on their own.
03:27They're really supportive.
03:28Yeah.
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