Leadership that delivers: building value for agents and partners

HousingWire

In this episode of The Agent Blueprint with Jason Mitchell, Jason is joined by Jake Kraft, CRO at Jason Mitchell Group, to unpack what it takes to scale a real estate team without losing sight of value. For today’s leaders, providing systems and reporting tools is no longer enough; it’s about creating tangible opportunities that agents can plug into.   Jason shares how JMG’s unique referral partnerships act as the “currency” agents need to win more clients and elevate their lifestyle, while Jake highlights the collaborative culture that allows team leaders to learn from one another and accelerate growth. Together, they show how execution and accountability separate strong leaders from average ones.   For real estate professionals seeking to make a lasting impact in a rapidly changing housing market, this conversation provides practical insights into performance management, collaboration, and informed decision-making. Follow along to catch Jason’s tip of the month and learn how to sharpen your own leadership approach.   #RealEstateTeams #AgentGrowth #LeadershipTips #JMG

Transcript

00:00Hi everyone, I'm Allison LaVorgia, the Managing Editor of HousingWire's Content Studio.

00:05Today, I am joined by two people who need no introduction in the real estate world.

00:09We have Jason Mitchell, who is the founder and CEO of the Jason Mitchell Group,

00:13and we have Jake Craft, who is the CRO of the Jason Mitchell Group.

00:17Now, Jason has built one of the most recognized, top-performing real estate organizations in the country,

00:22known for redefining what the partnership experience looks like between agents, clients, and institutions.

00:28And in this conversation, we are going to dive into some of the strategy behind that growth

00:33and how JMG is navigating today's market and what it really takes to lead with innovation in the shifting housing landscape.

00:41Awesome. Thanks for having us.

00:44What role does JMG play in helping team leaders facilitate scalable growth?

00:50One, you've got to have reporting tools and systems in order to have visibility to your business.

00:54But I think that one of the hardest parts in real estate as a team leader is how do I bring value to my agents?

01:01And, you know, when I was just on stage here, which, by the way, was awesome, and thank you guys very much,

01:06and this event is, like, top-notch.

01:09Happy to have you.

01:10Yeah, it's awesome. Really great, actually. First time in Colorado, I've never been here.

01:14Swear to God, never been here.

01:15But when you start looking at how do I lead, leading what used to be as being the CEO, as Jake was mentioning,

01:27but when you're looking at, okay, how do I get my agents to buy into my vision?

01:33How can I get them to perform? How can I get them better?

01:36How can I, as a leader, make them better?

01:38We talk, like I said when I was on stage, about CRMs and training and coaching, and that is now the A&E to play.

01:45That stuff 10 years ago was very valuable.

01:48Now, if you don't have it, you're not going to get anybody.

01:51So the extra layer of value, what's important, I think what we do to help empower our team leaders is,

01:55we provide the currency to your agents to go out and get more business.

01:59That's our referralship partnership.

02:01You know, we have so many partners that trust us and rely on us that we now execute that to the field.

02:05Well, that's your currency. That's the ability for them to grow their business and add more income, better lifestyle,

02:12but more consumers under their book of business.

02:16That's our mechanism of telling our team leaders, look, JMG is going to empower you as a team leader

02:21because your agents are going to plug into us.

02:23What we need you to do is manage them.

02:26Because if you have agents that aren't performing, it does us no good,

02:30and it certainly doesn't do our partners any good.

02:31But the problem with leadership is it's very difficult sometimes to make tough decisions.

02:36And that's where we find out who the great leaders are versus the average leaders

02:40are the ones that are willing to have those tough conversations that,

02:43look, we're not going to pull the wool under your eyes.

02:45But if you don't pick this up over the next few months,

02:48we're going to have to look to bring on other agents to take your spot in terms of referrals

02:52because you're not where we need you to be.

02:55You coach on that. You train on that.

02:57But the reality is it's sales.

02:59Some people are better than others.

03:01And we need to make sure we have the best agents in the field to support the partnerships that we have.

03:05Yeah, absolutely.

03:06I think one other thing that JMG does is we provide a really collaborative environment

03:10for our team leaders to learn and, as we talked about, build and scale

03:14and figure out how to do that leverage.

03:16They don't have to figure out how to do it on their own.

03:18They can talk to a team that was five and is now 15,

03:21or they can talk to a team that we brought over that's got 35 agents.

03:25So they're not on their own.

03:27They're really supportive.

03:28Yeah.

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