00:00In Pakistan, deep-rooted cultural norms still shape how people engage with technology.
00:06To implement digital healthcare, providers are turning to a hybrid model.
00:13It combines technology with the human touch that many patients still expect.
00:21The major problem is reluctance.
00:23Pakistan and a lot of countries need to physically see a person, be physically touched,
00:31and they get this confidence that I'm now being dealt by a real doctor.
00:35So the hybrid model becomes very important because they don't go straight to technology,
00:39they go through the hybrid situation.
00:42The hybrid model gives people a choice.
00:44They can log in from home or visit virtual clinics where staff help record vitals
00:49and manage the tech for remote care.
00:53The thing is, a patient likes to go where he receives care and love.
01:01It's seeing the doctor.
01:04Half the illness is gone when the doctor talks.
01:06He can treat us with his words.
01:09For many in Pakistan, healthcare is about trust and human connection.
01:14Technology alone cannot provide that.
01:17Therefore, remote care must be flexible,
01:20allowing patients to choose how they wish to be treated.
01:28It goes even worse.
01:29They would rather trust a doctor that has been recommended by one of their friends
01:34because that's the doctor that they know than somebody else who is truly professional.
01:39There are just so many nuances.
01:41There are just so many nuances.
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