00:00Developing characters, creating a plot, filling black pages...
00:04Is this something that you can do?
00:05Is this something AI can help with?
00:07As an author, I'm ambivalent.
00:10According to a survey of 258 British authors conducted by the University of...
00:15Cambridge, more than half fear AI could replace them.
00:19Many are sceptical...
00:20About recent developments.
00:24What's it...
00:25At stake is independence of one's own mind and freedom of thought.
00:30This AI is the biggest talking point at the Frankfurt Book Fair.
00:33As one of the world's largest...
00:35It's an important international gathering for the industry.
00:39Authors and publishers...
00:40Discuss how best to handle it.
00:44Many readers prefer...
00:45The personal style of human authors.
00:47But some writers are also open to using AI...
00:50And experimenting with new technology.
00:52For example, to gain inspiration.
00:55I can use it to create plot structure.
01:00And character configurations.
01:01But I can also let it write or edit the text itself.
01:05Publishers mostly use AI for advertising.
01:10Blurbs and marketing.
01:12Some tools can generate sales projections.
01:15With up to 90% accuracy.
01:17Certain algorithms can even predict...
01:20Which books might become bestsellers.
01:22And which won't.
01:23AI generated books...
01:25Book covers are controversial.
01:27Some publishers have faced criticism...
01:29For using...
01:30While others are curious to see...
01:32What AI can create.
01:33One of the things...
01:34One of the things...
01:35One aspect is productivity...
01:37Improving it...
01:38And making workflows faster...
01:39And more...
01:40More efficient.
01:41That's the less controversial aspect.
01:45But I don't think...
01:46Burying your head in the sand...
01:48And hoping it'll go away...
01:49Is...
01:50Ever the right approach.
01:52Copyright is a major issue.
01:55AI systems often train using copyrighted works...
01:59Without permission...
02:00And without paying the authors.
02:02In the US and India...
02:04OpenAI...
02:05And Anthropic...
02:06Are now facing lawsuits.
02:08Anthropic has already agreed...
02:10To pay 1.5 billion dollars...
02:12In compensation.
02:13The company is accused of training...
02:15It's systems...
02:16On around 7 million works...
02:17Without permission.
02:18We have...
02:19We have...
02:20AI companies...
02:21Are harming us...
02:22In two ways.
02:23On the one hand...
02:24They're stealing my work...
02:25The time I spent on it...
02:26And the research costs...
02:27I invested.
02:30On the other hand...
02:31They're flooding my market...
02:32With AI generated products and text.
02:35Many authors demand fair payments...
02:40For training data...
02:41Greater transparency...
02:42In AI usage...
02:43And legal protection...
02:45On the other hand...
02:46For creatives.
02:50You
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