00:00Going through blurbs and online reviews can be time-consuming.
00:05AI tools recommend books tailored to the specific interests of readers.
00:11On social media, it gets a human touch.
00:13On TikTok, many content...
00:15...and creators post videos reviewing books under the hashtag BookTalk.
00:19These reviews...
00:20...have enormous reach with more than 72.5 million posts.
00:25I think it's gotten a lot of people to share their personal connections to stories in a really meaningful way.
00:30And it's gotten a lot of people to either start reading or get back into it.
00:35BookTalk is also a huge business. Users can buy some of...
00:40...the recommended books directly through the app.
00:42Bookstores have shelves dedicated to...
00:45...and BookTalk reviews.
00:46And well-known publishers have collaborated with TikTok.
00:50As a result, sales in genres like fantasy have grown.
00:53And certain books get a lot of hype.
00:55One prominent example is U.S. author Colleen Hoover.
00:59BookTalk clips...
01:00...like reaction videos went viral...
01:02...as the algorithm pushed them into user feeds...
01:04...driving...
01:05...a 661% increase in sales of her older titles.
01:10In theory, social media could offer more exposure to lesser known or marginalized authors.
01:15I think that BookTalk has helped bring attention to authors...
01:20...and stories that might have not reached such a wide audience before.
01:24At the same time...
01:25...the algorithm does kind of favor these books and authors...
01:28...that are not so diverse.
01:30Because the algorithm favors content that's likely to appeal to users...
01:34...it often...
01:35...and amplifies trends.
01:36Finding diverse authors requires active searching.
01:41...like a quantum divided by finding the annual exclusions...
01:44...of the knowledge that's connected to companies...
01:45...to many of them are associated with their cidade...
01:46...how do you think so?
01:47...likearle examples of tengahs.
01:48...do you think what does do that?
01:49Do you think you don't have to tell that...
01:50...is video of the transaction appear to their ends...
01:52...to you transmit a single time of FNZ?
01:55...link to you to the subject of the terminology?
01:56...uba laugh at all!
01:58Do you think so?
01:59Do you think you aren't that tiny?
02:01Do you natomiast 씀 MU1
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