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National World - LocalTV
  • 5 months ago
Aston Villa are entering a carefully managed summer as they look to strengthen Unai Emery’s squad while staying within the Premier League’s Profit and Sustainability Rules. We spoke to Charlie Haffenden of BirminghamWorld to get insight into Villa’s financial position and transfer thinking. Villa are still expected to be active, but it will be measured.

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00:00Aston Villa are entering a carefully managed summer as they look to strengthen the Unai
00:08Emery squad while staying within the Premier League's profit and sustainability rules.
00:13Following a season of significant progress, culminating in another season with European
00:19qualification, the focus is now on maintaining momentum without breaching financial thresholds.
00:26Villa are combining smart recruitment with strategic sales, ensuring compliance while
00:32keeping Emery's plans on track.
00:34Key outgoings have already played a role in balancing the books with homegrown players
00:39moved on for pure profit.
00:41At the same time, the club are export luring new arrivals that add quality without inflating
00:46the wage bill or costs up front.
00:49We spoke to Charlie Haffenden of Birmingham World to get an insight into Villa's financial
00:54position and transfer thinking.
00:57Villa are still expected to be active, but it will be measured as contract renewals, outgoings
01:01and creative signings continue behind the scenes.
01:05The club's leadership believe their current model offers the structure needed to compete
01:10while staying financially secure.
01:13Charlie on Aston Villa and obviously the main headline surrounding them is the PSR and unfortunately
01:20they're a club that, you know, despite all this success they've had on the pitch and Emery's
01:25sort of revival, they do fall into that PSR sort of situation.
01:29They obviously had to sell last summer as well.
01:31In terms of players, they should sell, there's obviously some candidates, Martinez is one
01:37of them, you know, Rodgers is a huge asset that they've got, you know, Jacob Ramsey as
01:41well.
01:42I mean, it's a difficult situation they're in, but if they did have to sell anyone, you
01:47know, who would they sell and then also just break down the PSR situation because it is
01:52quite a bit of a handful and then maybe you look at the likes of Chelsea, Manchester City and
01:56you think, why is it not also affecting them, but it is Aston Villa.
02:01Yeah, it's crazy really that Villa are the team in the Premier League affected most by
02:04this, considering they're about to head into their third consecutive season in European
02:08football, which brings in such an incredible income for the football club.
02:12The, in terms of the fan base, the attendances have been higher, the merchandise sales have
02:16been better since they switched to Adidas, it's all, and the sponsorships as well have
02:20been increasing, so how on earth are they still struggling?
02:22And you can also include in that that they sold Diaby for 50 million, they sold John
02:27Duran for 70, Douglas Luiz for 45, how are they still in a situation?
02:32Well, their wage bill is incredibly high compared to a lot of teams in and around them, not in
02:37terms of total wage bill, but in terms of revenue to wages, and that's really been a
02:42struggle for them.
02:43Of course, they've been bringing in players to replace those that have gone, Amador Inanna
02:47costing 50 million pounds was a big outlay.
02:49And you see Jadon Filagin coming back and they're being sold again.
02:53There have been players brought in Mautzen as well as another one, 37 and a half million.
02:57So it's not quite been just sales and then no incomings, it has been quite expensive as
03:02well.
03:03Premier League clubs are only allowed to lose 105 million pounds over a three year period.
03:08I say only, that sounds a bit crazy in itself, doesn't it?
03:10But that is the rule.
03:11And Villa are about 50 million short at the moment, with that deadline approaching quickly
03:16on June 30, if they need to sort out their business.
03:19And Emi Martinez was one name you mentioned.
03:21I think he's probably the favourite to leave.
03:23He could probably fetch between 40 and 50 million for him, given he's still got quite
03:28a few years left in his contract.
03:29He's a World Cup winner, two-time Yashin Award winner as well.
03:34I think maybe that could be a decent sale for them.
03:37But of course, you then got to replace him.
03:39That probably has to be done after the deadline.
03:41And Leon Bailey is potentially another one.
03:43He's not quite as valuable as he once was, but maybe 25 million pounds for him.
03:48And then, as you mentioned, the likes of Morgan Rodgers and Jacob Ramsey.
03:51Villa really don't want to sell either of those players.
03:54If they are going to sell one, it will be Ramsey, I feel.
03:57But how much are you realistically going to get for him?
04:00It's a really complex one.
04:01And Villa fans, rightfully frustrated, given how many years they've been in Europe now,
04:05getting a potential points deduction or a hefty fine.
04:08So, yeah, it's really tricky.
04:10And then there's the UEFA squad cost rules as well,
04:12where you can spend 70% of your revenue on player costs,
04:16which is effectively salaries and bonuses.
04:18Villa are in the 80s of the percents at the moment.
04:21So you'd have to get rid of Martinez.
04:23You'd have to get rid of a Bailey, maybe.
04:25Luca Dean's a high earner, but they want to keep him ideally.
04:28Of course, talks of Rash were coming back completely out the window
04:31because he's on £300,000 a week.
04:33It's a really crazy situation.
04:35So Villa, they want the squad depth.
04:37Emery wants to have two good players in every single position,
04:40but they simply can't afford it unless they bring in youngsters, do you feel?
04:43DEVIL.
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