Behind the scenes at concert hospitality in Hampden Stadium

GlasgowWorld

Sodexo Live! supports some of the UK’s most iconic music, cultural and sporting events, plus conference centres, by delivering world class hospitality and food services. We create exceptional moments and lasting memories for guests every time they visit the venues we serve, supporting long term revenue growth and delivering sustainable benefit in the heart of communities.  At Hampden Park, Scotland’s national stadium, Sodexo Live! is the venue partner responsible for catering, retail, hospitality, conferences and events, as well as marketing and sales. In 2021, we extended our partnership with the Scottish Football Association for a further ten years, underlining our long-term commitment to this landmark venue. Hampden Park is not only the home of Scottish football; it’s also one of Scotland’s leading large- scale event venues. In recent years, it has hosted major international artists including Coldplay, Ed Sheeran, Calvin Harris, Gerry Cinnamon and Liam Gallagher. In 2025 alone, the stadium has welcomed Lana Del Rey, Kendrick Lamar and SZA. Adding to an impressive run of live music, global rock band Metallica will take to the stadium on Thursday 25 th June 2026 as part of their M72 World Tour. The Sodexo Live! team deliver a range of premium hospitality experiences at Hampden Park, including music and sport to conferences and events alike. From relaxed packages in Club Hampden to culinary dining experiences in our exclusive Superboxes - every experience is thoughtfully curated to showcase the best of Scottish hospitality, service and produce.

Transcript

00:00Sean, music's a huge part of the summer in Glasgow. Some of the biggest events are going to be held this year at Hampden.

00:08What kind of experiences do people have when they come here? What kind of levels can people get into if they want to have a really big day to remember?

00:16Yeah, I think the focus here at Hampden for when we get into concert season is all about fun and that's fun at every kind of level.

00:23We have our more basic hospitality packages where you come in, you've got a bigger suite to enjoy, you have premium seating and then there's options to buy food and drink there.

00:33And then it goes right away to our more premium offering which is kind of like a five-course based-on menu with paired wines and things like that.

00:40So there really is a package to assume all tastes and budgets really for concert season here at Hampden Park.

00:48Just having a look around backstage as people start arriving at the stadium here tonight for Kendrick Lamar.

00:54The scale of this, I mean, give me an idea of what we're dealing with tonight in terms of the type of event that we're running here.

01:01Yeah, so I mean, Lava Del Rey was the first concert that we had here this summer and that was a crowd of just under 50,000 I believe.

01:08So that kind of gives you an idea just how kind of packed it can be when it's a kind of a sellout crowd.

01:13And we're expecting kind of similar numbers tonight for Kendrick as well.

01:16And we'll have Metallica next summer which I'm sure will be a huge, a huge one as well for us.

01:20So it's a totally different vibe from Match Day.

01:23I joined here in January, so I kind of jumped in the deep end with some of the Scotland Internationals and the Scottish Cup.

01:28But the concerts are all different, Kettlefish all together, but definitely it's been really enjoyable.

01:33If you could pick one artist and one artist only to headline Hamden, who would it be, Sean?

01:39Oof. Let me have a think about that. One artist.

01:43I don't know, I mean, I wouldn't be the biggest metal fan in the world, but I do think Metallica is going to be a huge one.

01:48I think it would be, for me, like looking at the Black Sabbath gig last weekend there down in Birmingham, I think that's amazing.

01:55So if we could do something similar like that in Scotland, I think that would be amazing.

01:58We'll be ready.

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