Raja Rajamannar - New AI technologies that Mastercard is implementing for B2B and B2C workflows - video Dailymotion

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00:00Raja, can you talk to me about new technologies and new tools that MasterCard is implementing to build consumer trust

00:05and reaching people in the marketplace maybe in different or unexpected ways?

00:10Yeah, so a couple of things I would say in terms of the tools.

00:14No conversation is complete without AI, and AI is probably the single biggest enablement that we have been deploying,

00:23both in the B2B space and the B2C space, and that's working incredibly well for us.

00:31It's scary good. So that's one technology clearly we have.

00:35How exactly are you using and implementing AI? Can you give us an example or two?

00:38I'll give you two examples. So one for B2B, one for B2C.

00:42So in the B2B, because we are a network where we have got about 60,000 banks as our clients,

00:49all the time, some banks are in RFP mode, so they send us RFPs.

00:56So when we receive RFPs in the past, the salespeople will sit and answer every question in the RFP,

01:03populate it with all the right information, and make it very interesting,

01:07and it would take them about seven weeks to come to what we call as draft zero.

01:14And then they start working on the product offering, the pricing, and all that.

01:17So today, what we did was, we have trained our AI engine on every single RFP from the past,

01:26and the outcome of that.

01:29And we have fed all the current and relevant information that are linkages into this AI engine.

01:37So when a draft, when a RFP comes to us today in the morning,

01:41into marketing it comes, no, not to sales,

01:43we run it through the AI engine, it spits out the draft zero instantaneously.

01:51And then there is a human oversight over it,

01:53and they look at it, and by the end of day one, the draft zero is ready.

01:59So seven weeks, one day.

02:02That's the kind of difference we're talking about.

02:04Superb quality and most concurrent information and consistent presentation

02:11based on the winning responses that we had given in the past in some of the winning RFPs.

02:17This is on the B2B side.

02:19On the B2C side, we have a number of examples.

02:22Like, for example, like, around the world,

02:25we are very strict about how the card design has to be.

02:31Every bank wants to issue a cool-looking card,

02:34which is very different than that of the other banks.

02:37And they come up with some designs through their agencies.

02:40Then they submit it to us for approval.

02:43And then we say, no, we cannot do this.

02:45You cannot do this.

02:46You have to do this.

02:47They go back.

02:48Sorry, don't mean to interrupt, but what are the guidelines for the card?

02:51What's non-negotiable for you when it comes to having a mouse?

02:54The colors, the shape, the position, the proportionality.

02:58There are a ton of those.

03:00And where you can actually position it,

03:03when you can use a white color or a silver color,

03:06when you cannot use.

03:07It's a pretty complex kind of a thing.

03:10That's where there is to and fro.

03:11Now, what we have done is we created a card designer.

03:15It is an AI engine.

03:17So you, as a client, sitting, say, in Philippines,

03:21you simply go to the card designer and say,

03:23this is the audience I'm looking at.

03:24This is what I'm trying to do.

03:26You give a small prompt.

03:28It will spit out 20 designs for you,

03:30which are all brand compliant.

03:32You don't have to come back to MasterCard for approval

03:34because they are pre-approved.

03:37And you can have as many designs as you care about.

03:41And then you just inform us,

03:43hey, this is the design that we have chosen.

03:46You are good to go.

03:47So that's another simple kind of an example

03:48that we are doing for card design.

03:51Same thing for our music creation.

03:53For every one of our videos, for our advertisements,

03:56we create a Sonic MasterCard,

03:58Sonic brand-based background score.

04:01In the past, it used to be done by the agencies

04:03and hundreds of briefs around the world.

04:05Now, if I'm a marketer sitting in India,

04:08I said, this is my target audience,

04:09this is what I'm trying to do.

04:11They get the music for that particular length of time,

04:15exactly that is brand compliant,

04:17that has enough component of our Sonic brand,

04:20and it makes everyone's life very, very easy.

Raja Rajamannar - New AI technologies that Mastercard is implementing for B2B and B2C workflows

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