Lee Brown - Launching the Spotify 'Billions Club' last year to support the artist and elevate their platform - video Dailymotion

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Transcript

00:00Artists, podcasters are sort of at the heart of those influencers.

00:05We've been using a lot of how do we support the artists,

00:08how do we support that creator as best as we can in the industry.

00:12So we just launched over the last year this Billions Club.

00:16So once an artist has more than a billion streams of their music,

00:20we did the first one with The Weeknd.

00:22We filmed it in Top Gun's hangar out in L.A.

00:25Had all of his fans, like a couple thousand fans.

00:28And he sings 20 of his bangers,

00:31just like 20 of his songs have over a billion streams.

00:34We followed that up with Travis Scott,

00:36where we did an execution with FC Barcelona,

00:39which is, you know, we have the jersey rights,

00:41but what we've done is taken Spotify off the jersey

00:44and put an artist on there.

00:45We've done Drake, we've done Rolling Stones,

00:47we just did Travis Scott and the night before El Clasico,

00:51which is the biggest game in Barcelona.

00:53He had a concert, a private concert at an old abandoned factory.

00:57So we're constantly finding ways to bring artists and podcasters

01:00into our messaging by supporting their work

01:03and elevating our platform.