00:00My daughter, Honor, inspired me to create the company. That's where the name Honest comes from.
00:05And I was like, I wish there was a company that was just honest about what's inside.
00:09And so it really came from a pain point. Now, I didn't slap my name on a brand that already
00:15existed. I didn't collab with the brand that existed. I did something impossible. I created
00:21something that never existed. And to build a consumer brand around a digital marketplace,
00:30which also had not been done before. Now we all have subscriptions. This was novel.
00:34So to do a diapers and wipes subscription and for $35.99, you could choose five products out of 17.
00:46And it was going to meet your household needs. It was a mix of detergents and
00:51skincare products that's safe for you and baby. Because I was like, why is it different for the
00:55baby than for grandma and grandpa and mom and dad? It doesn't need to be if you're using safe
01:01ingredients and clean ingredients.
