00:00Can you talk about what kind of advantage that gives you when you have things that work for linear, work for streaming?
00:07You can show that the Venn diagram is really good.
00:10You don't have a lot of unduplicated audience.
00:14Can you talk about new ways that you're harnessing that reach when you have real hits in, let me see, Watson, Matlock, Fire Country, and Tracker?
00:27Well, first, a big shout-out to Amy and George because I think it starts with the programming.
00:36George Cheeks, the CEO of CBS. Good guy.
00:39Yeah, so the programming that they've been bringing to the CBS primetime schedule over the last several years has been geared towards things that will not only resonate with linear audiences but also be streaming forward.
00:53And so what we've done leading up into any new broadcast season is get together with the CBS marketing team and we identify what are the one or two big titles that they're launching that's going to be new that season that we think we can turn into a multi-platform hit, right?
01:08And so they take the lead on sort of building that sort of marketing campaign and then we come to the table and figure out how we sort of amplify around that, how we sort of show up in digital and streaming environments as well as with our, you know, growing subscriber base to really help drive the streaming element to help make it a multi-platform success.
