Buell Motorcycles are officially returning to the UK market after nearly 15 years! The iconic American brand has partnered with Rainbow Moto & Re-Charge Café in Ashburton, Devon to reintroduce its high-performance bikes.
The first models to land in the UK include the Hammerhead 1190 and 1190SX, both powered by a 1190cc V-twin engine producing 182.5bhp. The first shipment is expected to arrive in Southampton by the end of May, with a launch weekend set for June 7-8 at the Devon venue.
This move marks a major step in Buell’s global expansion, bringing excitement to motorcycle lovers across the UK. The brand's future models like the Super Cruiser and SuperTouring are also in the pipeline.
Founded in 1983 by Erik Buell, the brand shut down in 2009 under Harley-Davidson but is now back under new ownership. Stay tuned for more updates and in-depth reviews!
👉 Subscribe now for all the latest motorcycle news and launches.
📍 Launch Location: Rainbow Moto & Re-Charge Café, Ashburton, Devon
📆 Launch Date: June 7-8
🚢 First Shipment Arrival: End of May at Southampton Docks
#BuellUK, #BuellMotorcycles, #Hammerhead1190, #1190SX, #UKBikeNews, #DevonBikers, #BuellIsBack,
The first models to land in the UK include the Hammerhead 1190 and 1190SX, both powered by a 1190cc V-twin engine producing 182.5bhp. The first shipment is expected to arrive in Southampton by the end of May, with a launch weekend set for June 7-8 at the Devon venue.
This move marks a major step in Buell’s global expansion, bringing excitement to motorcycle lovers across the UK. The brand's future models like the Super Cruiser and SuperTouring are also in the pipeline.
Founded in 1983 by Erik Buell, the brand shut down in 2009 under Harley-Davidson but is now back under new ownership. Stay tuned for more updates and in-depth reviews!
👉 Subscribe now for all the latest motorcycle news and launches.
📍 Launch Location: Rainbow Moto & Re-Charge Café, Ashburton, Devon
📆 Launch Date: June 7-8
🚢 First Shipment Arrival: End of May at Southampton Docks
#BuellUK, #BuellMotorcycles, #Hammerhead1190, #1190SX, #UKBikeNews, #DevonBikers, #BuellIsBack,
Category
🚗
MotorTranscript
00:00Buell have officially confirmed they are returning to the UK market, with the American brand signing a new partnership with Devon-based Rainbow Moto and Recharge Cafe.
00:10Based in Ashburton, on the edge of Dartmoor, the multi-franchise venue will first take delivery of the Hammerhead 1190 Superbike and 1190SX SuperNaked models, with the initial shipment expected to arrive in Southampton docks by the end of May.
00:26We're excited to bring Buell Motorcycles back to the UK market, Buell CEO Bill Melvin said.
00:33This expansion represents a significant milestone in our global strategy, and I appreciate the dedication of our team and Buell Motorbike UK in making this possible.
00:44Both motorcycles arriving to the UK market will be powered by the Michigan firm's 1,190 cubic centimeters V-twin engine, and produce a claimed 182.5 brake horsepower at 10, 600 RPM.
01:00They mark the brand's first return to our shores in almost 15 years.
01:05We are overjoyed to finally announce our partnership with Buell Motorcycles, with the first shipment of bikes arriving before the end of May, owners Ian Johnson and Christine Farhurst said.
01:18Related
01:18U.S. Business Grant Sparks Buell's European Expansion Plan
01:23The start of the partnership will be marked by a special launch weekend on June 7th to 8th, giving visitors the chance to see the new bikes for the first time at the southern venue.
01:34Further models that are yet to be confirmed for our shores also include the Super Cruiser and Super Touring, with the latter confirmed for production on May 20th of this year.
01:44Buell was founded in 1983 by former Harley-Davidson engineer Eric Buell and was closed in 2009 by then-owners HD in a cost-saving exercise.
01:56Eric Buell then set up Eric Buell Racing, EBR, which was later bought by liquid asset partners, LAP.
02:02LAP then bought the Buell name from HD, renaming EBR ahead of the relaunch.
02:07For more, visit their website today.