00:00How does then AI come into play and like a new and emerging technologies like
00:03you're saying either with the app or with this imaging there's a lot that
00:06you're using technology for with AI specifically how is that being
00:09implemented? So AI comes into play with two components of those obviously for
00:13the first one with success rates and the other one with patient experience and
00:16starting with patient experience we are in an era now where we can use large
00:21language models and automated systems to really support you in the best possible
00:24manner without any timely delays and really being with you and you know
00:28seeing like already sensing you have a wish even before you actually know it so
00:32and this is on the on the customer experience side of things and more
00:35importantly more dominantly obviously our focus is AI when it comes to
00:39personalizing fertility care right so we deploy artificial intelligence to
00:44personalize every single decision step through the journey when it comes to
00:48what is the right medication to the right dosage to you know when you look at the
00:52X cells it's not just about the quantity but it's more importantly also what the
00:55quality of the X so we have AI which is assessing the quality which is then
00:59ultimately informing the doctors and the umbrellas and making better decisions for
01:03you as you know as an individual and and by that ultimately improving the success
01:07rates
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