00:00The AI space is obviously moving so quickly, same with many forms of technology, but the
00:06healthcare industry has been historically slower to adapt to things for a lot of reasons.
00:12But how do you walk the line of making sure that you're innovating quick enough,
00:14especially as a startup, while also having to deal with a maybe slower industry in a lot of ways?
00:20So the unique thing about our company is we are essentially two companies at the same time.
00:24We are a technology company. We're just really developing algorithms to personalize fertility
00:29care. And the other side, we are also a healthcare provider because we offer those services directly
00:33to the patient. And that's the key as we're both of that. Because if you only develop technology and
00:39then wait for the market to adopt it, you have a time lag in there, right? And that's something
00:43that we wanted to bridge on purpose. So we develop technology and we bring it directly to the patient
00:48as we also are the care provider. So that way we shorten that lag significantly and we work with
00:54the patient as we innovate, as we go ahead. So we shorten that time by quite a lot.
00:59And is that a reason that you guys have your own clinics as well? Because I mean, theoretically,
01:03you could have just created the technology and then offered it to other providers,
01:07but I'm guessing that's why you wanted to keep it in-house.
01:10That's exactly what I mentioned. It takes a long time for traditional healthcare providers,
01:14which has been in the market for 10, 15, 20, 30 years, to get them to adopt new technology. They're
01:19rather reluctant. They're open, like the openness is growing, don't get me wrong. And we love to see
01:24that. But as to iterate faster what works, what doesn't work, you know, how to actually go into
01:28the space and the new innovation, you need to be directly with the patient. So that's one reason
01:33why we actually have our own clinic and our own service provision within all of them.
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