00:00Well, I'm Stephen James and this is Gelliole, here near the village of Clindurwen, which is just a mile or so away.
00:07We live, believe it or not, on the Pembrokeshire-Carmarthenshire boundary, and one time we lived in Carmarthenshire, at this very place here,
00:14and now we live in Pembrokeshire, and we're still in the same place.
00:17I'm a dairy farmer, and I've been farming here for 40 years.
00:22As part of where I was brought up, I was brought up on a farm called Llynkelyn, just across the valley from here.
00:31Joyce and I got married, we moved here, and my mother's family were farming and my father's farming, so it's in my genes, I suppose.
00:42You know, farms have expanded over the years, but technology has really advanced.
00:46We've got electronic identification in their ears, which allows us to manage the cows, you know, individually.
00:54Then the technology that we've brought in, we use collars around the cow now, which, if the animal has increased in activity, it shows up.
01:02It tells us the cow is on heat, it shows the movement of the animal and can tell whether it's lame or not.
01:09And then it also looks at its body condition, so body condition scoring, we call it,
01:14and if the animal is losing weight, or if a number of animals are losing weight, then we can say, well, the diet is wrong.
01:21Those are little bits of productivity that improve, that make us more productive.
01:25You know, the impact is the improved technology and more efficient use of that technology on a farm.
01:33I'm Rhys Jones, and I'm the technical lead for Arwa in DGC.
01:37So we look at ways of responsible use of antimicrobials on farms, looking at ways of utilizing technology to reduce antibiotic usage and anthelmintic usage,
01:49to avoid having antimicrobial resistance within the farm, in the animals, and also in the environment.
01:59For productivity and for enhanced health within animals, having technology is crucial to improve efficiency and the sustainability of farms.
02:10So we have wearable devices available for animals that condenses into an algorithmic analysis, and that is brought back to the farmer and accessible through his smartphone.
02:23The sticking point is having correct connectivity and upload speeds that are sufficient to have real-time actionable alerts for the farmers.
02:34So you're reducing your imports, you're reducing your costs, but you're utilizing the product in the right places.
02:41Eighty-four percent of land mass in Wales is a rural area of farming, with over 58,300 people working within the industry.
02:52Getting an efficient and productive industry requires that we're not on the back foot with regards to technology.
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