00:00Today we celebrate not only the launch of a new product, but the launch of a new category that accelerates the path of Philip Morris towards a world without smoke.
00:14A world without smoke, which is a great vision of this company, in which Italy plays an absolutely fundamental role, with its commitment, which involves 41,000 people and 8,000 companies, for an integrated supply chain that generates 0.54% of the GDP, as calculated in 2022.
00:33This leadership position of Philip Morris gives even greater emphasis to the technology and science that is used to achieve this goal and that must be accompanied by correct and balanced information that gives the consumer better choices.
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