00:00We launch Zin here in Milan, the first brand of nicotine bags in the world.
00:09Zin is born a bit along a strategy of innovation that Philip Morris has been bringing to Italy for 10 years.
00:16Exactly, always here in Milan, 10 years ago, we launched the first device of Icos,
00:21which then allowed us to become a market leader in tobacco extractors.
00:25Three years ago, with Vive, we also became a market leader in closed systems.
00:35Today, we launch Zin, a product that will be launched in Italy with 5 different variants,
00:42with different levels of nicotine, also to meet the different needs of Italian consumers.
00:48Zin is born with well-defined product peculiarities.
00:52It is a product that does not smell, does not smoke,
00:56it does not leave the person to be able to use nicotine with free hands,
01:01therefore continuing to live in total freedom in their daily life.
01:06For this reason, we think that Zin is also the complementary alternative
01:13compared to Icos and Vive products for the smoker,
01:17for those who use nicotine today with smoke products.
01:22Zin is absolutely a product that is born for the majority of smokers,
01:26so we think that the characteristics of this product are ideal for those smokers
01:32who today are looking for a nicotine consumption that is preferred for them
01:39and allows them to live in mobility, in greater freedom of their day.
01:48For this reason, we think that Zin is ideal for this type of consumer.
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