00:00Thank you, Mr. President.
00:03Malaysia has started exporting fresh durian to China on 24 August 2024
00:12with a quantity of 40 metric tonnes through air transport.
00:19For the period from 24 August 2024 to 31 December 2024,
00:26the Malaysian Regulatory Authority has recorded a quantity of 413.61 metric tonnes of fresh durian.
00:36From Malaysia, it is estimated that 24.84 million ringgit has been exported to China.
00:45Based on a survey by the Ministry of Agriculture or PPP in Beijing,
00:52Malaysian fresh durian has received a very positive reception in the Chinese market,
01:00where the popularity of Malaysian durian is considered as a premium.
01:05Malaysian durian can now be found in 16 regions in China,
01:11including Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin and Chengdu.
01:19The Ministry of Agriculture and PPP in Beijing is also actively promoting the use of Malaysian durian
01:26to recognise the characteristics and advantages of various varieties of Malaysian durian.
01:32Among the main challenges faced by the Malaysian durian industry in maintaining the competitiveness of fresh durian is
01:40first, export cannot meet the requirements.
01:45At present, Malaysian durian has received high demands from countries such as China, Singapore and Hong Kong.
01:53The size of the fresh durian market in China in 2020-2023 is worth 32 billion ringgit.
02:03However, the demand for fresh durian for export cannot be met by the global export.
02:10The supply of fresh durian is limited to the harvest season, usually only twice a year.
02:18Second, the shelf life of fresh durian is short.
02:25Freshly harvested durian must be exported and marketed within three to four days to maintain freshness and quality.
02:34This is different from fresh durian from Thailand and Vietnam,
02:38which has a longer shelf life of up to 25 days due to maturing before ripening.
02:47And third is the logistical cost.
02:50Exporting fresh durian to China in the short term requires air transport at low temperatures,
02:57which causes higher shipping costs compared to fresh durian from Thailand and Vietnam,
03:03which is shipped by land.
03:05Although there are some challenges in exporting fresh durian,
03:10the Ministry believes that fresh durian from Malaysia, which is in the premium segment,
03:15is able to compete and continue to grow in the Chinese market.
03:18The Ministry always supports any entrepreneurs who want to carry out large-scale durian planting.
03:26However, the power to export fresh durian is under the jurisdiction of the state.
03:32This is based on the 9th schedule of the Ministry of Agriculture.
03:36However, in order to help durian farmers in Pahang,
03:41DOE or the Ministry of Agriculture can allow some areas in the food export reserve
03:52or TKPM for durian planting, depending on the request.
03:57And for your information, throughout the 12th schedule of Malaysia,
04:02the Ministry of Agriculture has provided various incentives for durian planting
04:08under the long-term fruit planting project.
04:13For 2021-2024, a total of 4,762 people have benefited from the development of agricultural infrastructure,
04:24agricultural inputs, and agricultural equipment from this program.
04:29And to boost investment in the export of food, including durian,
04:35the Ministry also offers the Galakan Durian Incentive for the export of food
04:41under the 1967 Durian Procurement Act as an incentive to companies and investors
04:49to carry out upstream food sector projects.
04:53This durian incentive allows companies to benefit from the exception of 100%
05:00of commercial production durians for up to 10 years
05:04and a cut in revenue based on a suitable model spending.
05:09Before starting a durian planting project or expanding the durian planting project,
05:14entrepreneurs can make use of this incentive to the Ministry.
05:18That's all and thank you.
05:20Okay, I invite Pasir Salak.
05:23What is the approach planned by the Ministry
05:26so that Malaysia can penetrate the global durian market extensively,
05:31not just to the three countries mentioned earlier,
05:34which takes into account the competition for durian exports to neighboring countries
05:39such as Vietnam and Thailand?
05:42Thank you, Mr. Pasir Salak.
05:45The Ministry is always ready to help all durian farmers and entrepreneurs,
05:51regardless of their size.
05:55And for us to market our durian to the international market,
06:02as I said earlier,
06:04in China, the market for durian is Rp32 billion a year.
06:12And of this, 90% is controlled by neighboring countries.
06:17Malaysia is only able to control this much, only 5%.
06:22And that is also why we target premium durian products
06:28so that we can sell at a higher price
06:32and help our durian entrepreneurs sell at a higher price as well.
06:38So we have a Ministry of Agriculture in Beijing
06:44and they always make efforts to promote fresh durian fruits from Malaysia
06:51in various programs such as China ASEAN Expo,
06:56in-store promotion,
06:58Taste of Malaysia,
07:02and also online sales in China through platforms such as Taobao, for example.
07:10And not only in China,
07:13we are exporting fresh durian to 31 countries in Malaysia,
07:19but China is the biggest market for those who are waiting for Malaysian-made durian.
07:25That's all and thank you.
Comments