00:00The Department of Agriculture, or DA, plans to impose a maximum suggested retail price, or MSRP,
00:07for each type of imported rice upon the implementation of new labeling regulations.
00:13Agriculture Secretary Francisco Chiu-Loreal Jr. provided examples of potential MSRPs
00:20for the new labeling rules. The agriculture chief also said this move aims to reduce the MSRP of 5%
00:28broken imported rice, which is currently set at 55 pesos per kilogram, to 52 pesos per kilogram
00:36by February 15, and further to 49 pesos per kilogram by March 1, 2025.
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