Chili’s is one of America’s hottest restaurants thanks to the Triple Dipper

Chili’s is seeing a surge in popularity, spurred by TikTok, price cuts, and menu changes.

Transcript

00:00Chiliz's popularity is skyrocketing across the country, with foot traffic up 20% in the

00:05last quarter.

00:06And the chain says it's all thanks to their menu revamp, value pricing, and heavy TikTok

00:11presence.

00:12It's an astonishing comeback for the fast-casual chain that not long ago was at risk of falling

00:16out of the pop culture relevance.

00:18Now the Triple Dipper is taking over For You pages, and some fans are driving hours just

00:23for the fried mozzarella cheese pull.

00:25Chiliz told investors the Triple Dipper marketing campaign has attracted younger guests, increased

00:30check prices, and convinced customers to visit again.