Starbucks’s new CEO is cutting 30% of the menu

Starbucks CEO Brian Niccol told investors the coffee giant plans to cut “roughly 30% reduction in both beverages and food.”

Transcript

00:00Starbucks CEO Brian Nickel is slashing menu items and switching up strategy to return

00:04the coffee giant back to its former glory. Nickel told investors on Tuesday that he wants

00:09stores to reduce 30 percent of their food and drink menu offerings, but didn't name

00:14specific items. Nickel previously stated the menu was overly complex and wants to re-establish

00:19Starbucks as the community coffeehouse. Starbucks will also test out changes to mobile ordering

00:25by simplifying customization options, improving upfront pricing, and providing real-time

00:30price changes while you customize your drinks.