Ellen DeGeneres Isn't Mean, She's Kind | TMZ TV - video Dailymotion

Ellen DeGeneres is making lemonade out of lemons ... with her skincare line that's got super ironic branding.

Transcript

00:00Hi, I'm Ellen.

00:01I'm Portia.

00:02We're talking to cameras that are in our living room.

00:05Ellen and Portia have a new venture,

00:07and they're cashing in on the word kind.

00:09Ellen got in big trouble.

00:11She was canceled for not being kind,

00:13and so now she has, like, a skin care line she's promoting

00:16called Kind Science,

00:17and she's on TV with Portia in commercials

00:21doing this whole bit.

00:22So here's what I'm gonna do,

00:23something I've never done before.

00:24I am gonna give a Kind Science DeGeneres deal.

00:28Clever.

00:29Yeah, because my name.

00:30I got it.

00:31Yeah.

00:32Ahh.

00:33I watched it, like, at 4.15 this morning,

00:36and I just thought it was so interesting

00:38to take that word.

00:39It's clever.

00:40It's like, screw you, everybody.

00:42In a kind way.

00:43I don't think it's gonna work, though.

00:45You're very optimistic, but I'm not so much.

00:47I think it's totally gonna work.

00:48Who's their target market for this?

00:49Me.

00:50I watched it, and I was like, I'm getting it.

00:52Really?

00:53Believe me, I looked in the mirror at 4.15

00:55and said, me.

00:56So unkind people.

00:57Yeah.

00:59They put their core demo.

01:01That's amazing, really.

01:02I know.