00:00Acquiring awareness of the importance of the soil has been a fundamental step for us and has already happened many years ago.
00:10So it has been a long time since we have been really committed to research to improve the sustainability of the soil,
00:17in the context of the larger project that we call regenerative agriculture.
00:22It is essential that the use of the soil is effective, but it is also about maintaining the quality of the soil.
00:30So the innovation today is extremely aimed at replicating and maintaining the qualities,
00:36without deteriorating the production and the quality of agricultural production.
00:41And this is the fundamental aspect for us, that is to combine the importance of the quality of production
00:47for the benefit of the farmers, who are our common heritage,
00:51and the innovation and the ability to always bring new solutions that can help the farmer to enhance his own production,
00:59but respecting the environment and health.
01:03And so in a very beautiful and broad concept that matches very well with the importance of today's day dedicated to the soil.
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