00:00SINGENTA is very committed to innovative research, because we believe that agriculture, especially
00:15modern agriculture, needs a constant injection of novelties and products that can meet the
00:22needs of our farmers for a more sustainable agriculture, both from an environmental point
00:28of view and from an economic point of view. It is important that innovation becomes the
00:35guiding element of the choices of farmers, so for us also the connection with, for example,
00:42the university, on occasions like this, to be able to talk about innovation in agriculture and
00:48make the type of activities we do more widespread and known to the general public.
00:56Scientific and technical topics are always a must, so these occasions are very important for us
01:02to bring people together, people who know agriculture but do not know
01:08the implications, the difficulties and what innovation can bring to improve
01:12in general the lives of people, consumers, the quality of products and above all for
01:18a sustainability that through innovation becomes something concrete and this is where
01:27we want to bring our contribution in a concrete, feasible and measurable way
01:33through the efforts and investments that our company makes.
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