00:00Whenever you say it, boomer!"
00:02Remember her?
00:03Okay, boomer!
00:04Yeah, boomer!
00:05Whenever you say it, boomer!
00:06Okay, boomer!
00:07Okay!
00:08Nicole Sanchez, also known as Nicolol or Nico, skyrocketed to internet fame in early 2020
00:13after posting a TikTok in which she danced to YouTuber Senzawa's song, Okie Dokie Boomer,
00:17while dressed in a Bernie Sanders crop top.
00:19And it's not lost on us how all of these things are rapidly feeling like artifacts from a
00:23hundred years ago.
00:24Her play on the viral Okay Boomer meme, paired with her Sanders endorsement and her cutesy
00:28appearance made her an instant hit on TikTok and other platforms around the internet, with
00:31thousands of users around the globe pledging their fealty to her almost immediately.
00:35She began streaming on Twitch in 2017, primarily focusing on games like Call of Duty and League
00:40of Legends.
00:41While she wasn't exactly breaking viewership records, Nicolol carved out a small but loyal
00:45following thanks to her mix of soft-spoken charm and her gamer cred.
00:48However, her viral fame also drew comparisons to Belle Delphine, another well-known e-girl.
00:53Critics argued that Nico was emulating Delphine's aesthetic, cutesy looks, and flirtatious engagement,
00:57without the same satirical edge.
00:59Fans of both creators debated fiercely, with some dismissing Nico as a knockoff despite
01:03her unique content.
01:04After dropping her viral video, Nicolol quickly became known as the Queen of Simps by many
01:09online, gathering an adoring and largely male audience in just a few short weeks.
01:13Despite the negative associations of the term at the time, Nicolol spoke with Kotaku about
01:17leaning into the simp narrative wholeheartedly and said,
01:19"...when I'm saying these things, like simping is c-----, it's like, I'm an entertainer, I
01:23have to entertain people."
01:25And entertain she did, despite minor hiccups like losing over 60,000 followers the day
01:29she did a boyfriend reveal.
01:31In an interview with Know Your Meme soon after the Okie Dokie Boomer video first dropped
01:34and went viral, Nicolol talked about how impromptu the TikTok was and how surprised she was by
01:39the strong reactions people had to it, telling us that she wanted to make a joke about the
01:42Okie Boomer meme and just happened to receive her Bernie shirt the same day.
01:46In July 2020, Nicolol signed a contract with the gaming organization 100 Thieves, marking
01:50a significant milestone in her career as an influencer and content creator.
01:54In July 2021, Nicolol reignited discourse when she wore a Tax the Rich shirt in support
01:58of AOC's re-election campaign.
02:00It wasn't long before internet detectives dug deeper into her life and unearthed her
02:04$2 million luxury apartment tour, which subsequently garnered controversy.
02:08The discourse spiraled quickly, with memes, debates, and think pieces framing her as emblematic
02:13of the performative left.
02:14For many, it was less about her actual wealth and more about the optics of the situation.
02:19Nicolol addressed the backlash, pointing out that her wealth came from her work as a creator,
02:23not from generational privilege.
02:24In 2021, discussions about Nicolol's past run-in with the law resurfaced online.
02:29People were talking about how she was supposedly arrested under a domestic violence charge,
02:33forcing Nicolol to address the issue and talk about her experience in a challenging and
02:37violent seven-year relationship.
02:39The online community's response was divided.
02:41Fellow streamers like Pokimane offered support, acknowledging the complexities of such situations,
02:46while others criticized her, questioning the narrative she presented.
02:49Despite her ups and downs, Nicolol still has a strong online presence with an army
02:53of fans.
02:54In June 2023, she parted ways with 100 Thieves to focus on independent content creation.
02:58You can still find Nicolol streaming, gaming, and continuing to dress up for the Democratic
03:02Party.
03:03As a second-generation Mexican immigrant, she streams in both English and Spanish, broadening
03:07her appeal and showcasing her cultural heritage.
03:10Her recent streams include games like Poppy Playtime, and she remains politically active,
03:14encouraging her followers to engage with current events and voicing her support for the Democratic
03:18Party.
Comments