What Happened to Neekolul aka the "OK Boomer" Girl?

Know Your Meme

Nicole Sanchez, known online as Neekolul or Neeko, rose to internet fame in early 2020 with a TikTok video where she danced to Senzawa's "Oki Doki Boomer" while wearing a Bernie Sanders crop top, tapping into the viral "OK Boomer" meme. Her endorsement and cutesy appearance made her an instant hit, earning her the title "Queen of Simps" as she amassed a large, mostly male following. Previously a Twitch streamer since 2017 focusing on games like Call of Duty and League of Legends, Neekolul's sudden fame drew comparisons to Belle Delphine, with critics arguing she emulated Delphine's aesthetic without the same satirical edge. In July 2020, she signed with 100 Thieves, marking a significant step in her career. However, in 2021, she faced controversy after wearing a "Tax the Rich" shirt while showcasing her $2 million apartment, leading to accusations of hypocrisy. She addressed the backlash by explaining that her wealth was self-made through her work as a creator. Discussions also resurfaced about her past legal issues, which she confronted by sharing her experiences from a challenging seven-year relationship. Despite these ups and downs, Neekolul continues to maintain a strong online presence, streaming in both English and Spanish, and remains politically active, encouraging her followers to engage with current events and voicing her support for the Democratic Party.  Check out our new MEME STORE: https://thememestore.com/  Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more! https://www.youtube.com/channel/UCbrPqq29C9Q_TQP7OFFRzcw?sub_confirmation=1

Transcript

00:00Whenever you say it, boomer!"

00:02Remember her?

00:03Okay, boomer!

00:04Yeah, boomer!

00:05Whenever you say it, boomer!

00:06Okay, boomer!

00:07Okay!

00:08Nicole Sanchez, also known as Nicolol or Nico, skyrocketed to internet fame in early 2020

00:13after posting a TikTok in which she danced to YouTuber Senzawa's song, Okie Dokie Boomer,

00:17while dressed in a Bernie Sanders crop top.

00:19And it's not lost on us how all of these things are rapidly feeling like artifacts from a

00:23hundred years ago.

00:24Her play on the viral Okay Boomer meme, paired with her Sanders endorsement and her cutesy

00:28appearance made her an instant hit on TikTok and other platforms around the internet, with

00:31thousands of users around the globe pledging their fealty to her almost immediately.

00:35She began streaming on Twitch in 2017, primarily focusing on games like Call of Duty and League

00:40of Legends.

00:41While she wasn't exactly breaking viewership records, Nicolol carved out a small but loyal

00:45following thanks to her mix of soft-spoken charm and her gamer cred.

00:48However, her viral fame also drew comparisons to Belle Delphine, another well-known e-girl.

00:53Critics argued that Nico was emulating Delphine's aesthetic, cutesy looks, and flirtatious engagement,

00:57without the same satirical edge.

00:59Fans of both creators debated fiercely, with some dismissing Nico as a knockoff despite

01:03her unique content.

01:04After dropping her viral video, Nicolol quickly became known as the Queen of Simps by many

01:09online, gathering an adoring and largely male audience in just a few short weeks.

01:13Despite the negative associations of the term at the time, Nicolol spoke with Kotaku about

01:17leaning into the simp narrative wholeheartedly and said,

01:19"...when I'm saying these things, like simping is c-----, it's like, I'm an entertainer, I

01:23have to entertain people."

01:25And entertain she did, despite minor hiccups like losing over 60,000 followers the day

01:29she did a boyfriend reveal.

01:31In an interview with Know Your Meme soon after the Okie Dokie Boomer video first dropped

01:34and went viral, Nicolol talked about how impromptu the TikTok was and how surprised she was by

01:39the strong reactions people had to it, telling us that she wanted to make a joke about the

01:42Okie Boomer meme and just happened to receive her Bernie shirt the same day.

01:46In July 2020, Nicolol signed a contract with the gaming organization 100 Thieves, marking

01:50a significant milestone in her career as an influencer and content creator.

01:54In July 2021, Nicolol reignited discourse when she wore a Tax the Rich shirt in support

01:58of AOC's re-election campaign.

02:00It wasn't long before internet detectives dug deeper into her life and unearthed her

02:04$2 million luxury apartment tour, which subsequently garnered controversy.

02:08The discourse spiraled quickly, with memes, debates, and think pieces framing her as emblematic

02:13of the performative left.

02:14For many, it was less about her actual wealth and more about the optics of the situation.

02:19Nicolol addressed the backlash, pointing out that her wealth came from her work as a creator,

02:23not from generational privilege.

02:24In 2021, discussions about Nicolol's past run-in with the law resurfaced online.

02:29People were talking about how she was supposedly arrested under a domestic violence charge,

02:33forcing Nicolol to address the issue and talk about her experience in a challenging and

02:37violent seven-year relationship.

02:39The online community's response was divided.

02:41Fellow streamers like Pokimane offered support, acknowledging the complexities of such situations,

02:46while others criticized her, questioning the narrative she presented.

02:49Despite her ups and downs, Nicolol still has a strong online presence with an army

02:53of fans.

02:54In June 2023, she parted ways with 100 Thieves to focus on independent content creation.

02:58You can still find Nicolol streaming, gaming, and continuing to dress up for the Democratic

03:02Party.

03:03As a second-generation Mexican immigrant, she streams in both English and Spanish, broadening

03:07her appeal and showcasing her cultural heritage.

03:10Her recent streams include games like Poppy Playtime, and she remains politically active,

03:14encouraging her followers to engage with current events and voicing her support for the Democratic

03:18Party.

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