How Emiru Became One Of The Highest-Paid Streamers On Twitch

Forbes

Twitch “costume play” queen Emily "Emiru" Schunk has been playing dress-up since she was young. Today, the hobby has made her one of the most followed women on Twitch, with 2 million fans on the platform (she has another 5 million followers across Instagram, TikTok, YouTube and X). Schunk started livestreaming the multiplayer battle game League of Legends in 2015, and went viral with her cosplay, where she sports countless colorful wigs and manga-style character outfits. Her popularity makes her an advertising powerhouse—video game makers pay her big bucks both to stream their titles and to wear elaborate costumes of their characters at conventions. In August, Marvel partnered with her to host her own cosplay contest with a $100,000 purse for the best-dressed fan. Forbes estimates she earned around $1.5 million over the last 12 months from her Twitch streams, a podcast, YouTube Adsense and a variety-show series sponsored by AT&T. “When you look at the top streamers, they’re just straight-up entertainers,” Schunk says. “On stream, it’s just you...You can’t fake a personality for 12 hours a day every single day for years.”  Read the full story on Forbes:   Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript  Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Transcript

00:00Being yourself is definitely the most important thing, even if you feel like you see everyone

00:03else doing something different. If you just be yourself, eventually people that are like you will

00:08come. Emi, better known as Emeru. Hi. Thank you so much for joining me today. Yeah, thank you for

00:22having me. This is so cool. I'm so excited to have you and talk about so many of the barriers that

00:26you're breaking across the gaming industry. You were nominated for streamer of the year the past

00:31two years at the Streamys. You are one of the most watched creators on Twitch, especially as far as

00:36female streamers goes. Do these accolades or titles mean anything to you or how do you feel like you've

00:41gotten to this point? It feels very strange because I've been streaming for 10 years and doing content

00:47for 10 years and I still kind of just think of myself as someone that, you know, I'm playing games

00:53and sharing my hobbies and stuff. And then if people like it and want to watch and hang out,

00:57then that's great. But like, I never really expect anything. So it's kind of crazy. I don't really

01:02think about it that much, honestly. So it's kind of weird hearing it said like that. Totally. Well,

01:06you have about 7 million people who are coming to watch your content that you're just doing for fun.

01:10How has it been over the past 10 years in this industry? So much has changed. What has it been

01:15like from your experience? Well, I don't know if like the people watching really know a lot about

01:20streaming. So streaming started literally just as like people who like playing video games or sharing

01:26other things, mostly video games, just in their rooms with their friends sharing it. And now 10 years

01:32later or more than 10 years later, it's like basically involved into like a lot of streamers

01:37are collabing with celebrities and doing a lot of crazy stuff. Like, I don't know if you guys know,

01:40like Kai Sanat, he just got a million subscribers on his Twitch channel. And like he has all these crazy

01:48people like Tony Hawk. And yeah, it's just crazy things have changed so much. Cause yeah, for me,

01:54it's like, you know, I'm just a girl in my room. Yeah. But within this, there have been so many new

01:59opportunities for business and to make it your career, not just hobby anymore. When do you feel

02:04like that switch happened for you? When did it become your career? Uh, well, for me, like, you know,

02:11I was just doing it instead of going to college. Cause I was like, well, I can just do it and

02:15and make money. And then, you know, I can go finish my degree whenever I want, but that never

02:19happened. But over time as streaming started getting more and more popular, a lot of different

02:25industries started, you know, getting involved with streamers like game publishing or just general

02:29marketing, things like that were like, Hey, we want to work with, you know, streamers and content

02:33creators. So yeah, that's also been a really, really big shift over the years. Like, you know,

02:38I've worked with game publishers and brands like Red Bull and like clothing brands, like all different

02:44kinds of things. You were just signed with Red Bull. Can you tell me a little bit about that

02:48partnership and what that means within the industry? Uh, well, Red Bull for the most part has been

02:54more in like, you know, sports and things like that, but they've also like a little bit lesser known

03:00been working in e-sports, but they've been spreading more into the creator space a little bit and wanting

03:06to do like projects and really fun events that people can watch. So I think like over time,

03:11they'll be doing more of that. And hopefully I'll be doing that with them. It's so cool.

03:14You started, like you said, 10 years ago in 2015, streaming League of Legends, correct?

03:19Yep. That's right. How did you get involved in the gaming community to begin with?

03:24Well, I've been playing games since I was, I think, six or seven years old, like a lot of people.

03:29And then I got into League. League is the first online game that I played. And since it's online,

03:34you just naturally meet a lot of people and make a lot of friends. And, you know, I made a lot of

03:40friends that, you know, got me into streaming. And then I met streamers through doing all that.

03:45And just over time, it's just, yeah, it's grown a lot.

03:48When was the first time that you got paid or had a brand deal? Or again, like going back to this

03:53transition from it being a hobby to it being your job. Do you remember the first time that you like

03:57realized that it's something that you could make money through?

04:00Well, how it starts for pretty much all streamers or like how it was back then is it was kind of this

04:06realization like, oh, we can, you know, play games. And then if people like watching and like hanging

04:11out, then they might like subscribe or donate. So it was literally like, I remember like my first

04:16Twitch paycheck was like $200 or something. And I was like, oh my God, this is amazing. This is so

04:22cool. Like I'm making something for, you know, doing what I want to do. And then I think that my

04:28first sponsor was, um, an energy drink company. And that just like blew my mind. I was like, wow,

04:34I can't believe that, you know, people want to work with streamers. But I mean, it makes sense

04:39because it's like, it's the platform that you can reach a lot of people and share different products

04:45and different fun things to try. So do you remember what you spent that first $200 on?

04:51Probably more stuff for my stream.

04:53Love it. Love it. Yeah.

04:54How has your content changed over time? Because the industry at large has changed a lot.

04:57More platforms have come into the market. What has that meant for the content that you're

05:01creating? Yeah. Well, like I said, it started as people mostly playing video games, but now

05:06when you look at the top streamers, they're just straight up entertainers for the most part. Like

05:11they're hosting events and going out in the world and like doing all kinds of crazy things. So

05:16over time I've transitioned into, I still really wanted to stay rooted in gaming, but now I like to

05:24try a lot of different games and I kind of view it in a way of like, oh, like sharing, like, you know,

05:29this is a new game that came out. People want to see things about it. So I'll do that. Or I'll,

05:34you know, I do like doing events. Like I host things like big global cosplay contests. And I like going

05:41to conventions, like anime conventions, cosplay conventions and streaming those and meeting people

05:46there. I want to talk about the cosplay side of everything. You have become very, very known for your

05:51cosplay content. How did you get into this kind of sector of the industry? Well, I've been like

05:56playing dress up since, since I was like, I think seven or eight years old. But back then it was

06:01just like Disney princess costumes and stuff like that. But I was, I was obsessed with it. Like my,

06:06my mom, she bought me like five or six and I would try to wear all five or six at once. And I'd be

06:11like, look, mom, look. And so that's how it started. But just like so many other things that

06:17started as just like different interests or hobbies for people, you know, online, you can

06:22meet people that are interested in those things too, that you might not be able to reach in real

06:26life. And then you can gain big audiences from that. So, you know, I started cosplaying online

06:33and meeting a lot of people there. And it was always just about sharing a hobby and interacting

06:38with other people. But then over time, as I became more of a streamer and started being able to work

06:42with companies, I wanted to do the cosplay contest because I really like seeing other people's stuff

06:48that they make. So I wanted to be able to give money back. So what we do is like, we'll, you know,

06:53we'll find a brand that wants to support it. And then we'll give like hundreds of thousands of

06:57dollars away to talented artists and creators that enter. What are you most looking for in this

07:02contest? Is there like a specific style that you're really drawn to or a specific side of creativity

07:07that you feel like typically wins? Well, I feel like with any kind of artistic hobby,

07:11there's all kinds of, well, there's obviously all kinds of different skill levels. Like there are

07:15people that are very professional or people that are more casual, but it's still, you know, what

07:19they love doing. So we try to give awards and funding to people of all different talent levels.

07:26So we'll have like the craftsmanship category, which is for people that are like Hollywood level

07:30crafters or like sometimes even better. But we'll also give it to people that, you know, they just want

07:35to make something silly and fun to make people laugh. How has the relationship with your audience

07:39changed? Especially as you're saying, you've gone from being fully online to then in real life with

07:44a lot of these people. What has that meant for how you're able to generate new audiences, engage with

07:48the people who follow you? Well, streaming is a very, it's really different from most other like

07:56entertainment industries because you're very connected to your audience compared to other

08:00places. Like an actor or a singer probably isn't really getting to directly interact with their

08:05audience much besides maybe like Instagram or Twitter. But for streaming, literally the whole

08:10time you're live, you're talking to people in chat. So there's like a lot of pros and cons to that.

08:16Like I really, really like my community. I like being able to talk to them, but then it can also

08:21invite like a lot of strange things like people that are very invasive or stalkers or things like

08:26that, which does happen in other industries, but it's a lot more prevalent in streaming for sure.

08:31Definitely. And as a woman in the space too, I'm sure that this is an increased kind of concern of

08:37yours. How do you maintain your like safety and make sure that you are, you know, putting up the

08:42right barriers while still connecting with people?

08:46Well, in a lot of cases, it's almost like there's kind of nothing you can do and you just kind of have

08:51to do your best to, you know, take care of yourself and take care of your friends. Like I've had a lot of

08:56things happen to myself or happen to my friends. Like even just recently, there was some like

09:01discussion online. I don't know if you know who, like, I'm sure you do like Pokimane and Valkyrae.

09:06They were talking about how they didn't want to attend one of the big streamer events because

09:10security is such a big concern. And a lot of people like didn't really understand that.

09:16But it is a very like prevalent and crazy thing.

09:19Yeah. And I'm sure too, like we all have parasocial relationships with celebrities we

09:24follow or, you know, influencers online. But to your point, we're not always talking with

09:28them. And I'm sure that that adds a whole nother layer of people feeling like they know you.

09:32Yeah. It's strange because in the past, you know, like when talking about stalkers or people

09:38fixating on celebrities, it would be people like, you know, like Britney Spears or Miley Cyrus

09:42that are like kind of, they are so like out of reach in a lot of ways. But a lot of people feel

09:48like they have direct access to streamers. So especially in the case of people who, you

09:53know, might be mentally ill or like, you know, maybe, you know, don't really like women, it

09:59can be a lot more scary.

10:01And of course, there are many of these concerns, but you obviously are still in this industry

10:05because you love it and there's a great community as well.

10:07Yeah.

10:07Who is the majority of your demographic today? Who are the people that are following you

10:11and watching along with your streams whenever you create content?

10:14Well, I think for me and then just the streaming community in general, most of my audience is

10:20people in their 20s and early 30s. And then it is definitely a lot more heavily male dominated

10:27since it's more of like, you know, a gaming space. But I have noticed that over the years,

10:32it's become a lot more welcoming to women compared to when I first started. Like I remember when I first

10:38started streaming, there were a lot of other girls streaming on Twitch, but the environment was just

10:43not very welcoming. Like I would be streaming League and every like five or six messages would be

10:49like, like a sexist or hate message. And I would have friends who'd be like, oh, I wanted to start

10:55streaming because I saw you were doing it. It looks so fun, but I couldn't handle the chat in the comments.

10:59But I don't, I just have very thick skin, I think.

11:03And I think this is something that women across industries feel, right? Like regardless of if you're

11:07in front of a camera or in the workplace, how do you keep your confidence and keep true to what you

11:14are doing and what you are creating? What's your advice for how other young women coming up in any

11:18industry can do the same thing?

11:20I think it's really important to try to stay grounded and try to keep talking to people

11:24that aren't necessarily in the industry. But it's also important to talk to people that can relate to

11:30you. Like I've reached out to a lot of other female streamers at times like I needed advice. And then now

11:35I have a lot of people that reach out to me to ask about different things. But I think at the end

11:40of the day, it's just clear that the positives outweigh the negatives. So it's worth it.

11:46And you are the number one female streamer on Twitch right now, correct?

11:51It's like subjective.

11:52Okay. Okay. You're up there. You're in the top percent of female streamers on Twitch.

11:56What do you think about your content or your personality brings people to you today? How have you

12:01generated that following? Well, I've always, when I decided I wanted to try to start improving my

12:08stream a lot, I wanted to try to create an environment where people felt like they were

12:12having fun hanging out. So, you know, I try to do like a big variety of things. Like I'll just talk to

12:18people. We'll watch videos together, play different games, like go to events, go outside, meet people,

12:24have people over. Like I just wanted to make a fun environment basically.

12:28Is there a favorite piece of content that you are creating right now or a favorite medium that

12:32you're working in? Well, my favorite thing to do will always be to play games. But I mean,

12:37I love doing stuff. Like I did a Red Bull flute talk recently, which is when you build like a craft

12:43that's supposed to fly. They literally push you off like a 15 to 30 foot ledge. And then you're

12:48supposed to fly. We did that recently. So I want to do more stuff. How did that go?

12:52Uh, we actually did okay. We flew like, I think 20 to 25 feet.

12:58Okay, cool. So you at least made it. You made it. You had some air time.

13:01Yeah, yeah. We didn't drop straight down like a rock.

13:03I want to talk about the different platforms that you're on today. You're on Twitch, TikTok,

13:07Instagram, YouTube, really across the board in terms of social media.

13:11I do a little bit of everything.

13:12Yeah, you do. What do these different platforms mean for how you're building your audience or

13:16the brand opportunities or business opportunities that you get from them? How do you use the platforms

13:20differently from one another? Well, I personally use Twitter and Instagram and TikTok to just

13:28share my hobbies because I think, you know, if every single platform is like a job, it might get kind

13:34of, you know, it might be like a recipe for burnout. Like you'll notice that most creators kind of just

13:39focus on one place. And the place that I like the most is Twitch because of the interaction.

13:43But the branding stuff and like the business stuff does work differently for every platform.

13:51But I do think that Twitch is probably like one of the harder ones to do.

13:56And how come?

13:58Because it's very, it's very, very top heavy. And then I feel like places like Instagram, TikTok, it's a lot easier to get

14:05yourself out there. Whereas Twitch, sometimes you just have to be lucky or know the right people, which can be very

14:10demoralizing for a lot of people. Do you feel that burnout ever, especially being so in front of the

14:15camera, so front facing? Do you suffer with, with burnout?

14:18Well, I'm definitely more of an introvert. So when I go out and do all these events, which I love doing, I wish I

14:26didn't get so burnt out. But when I get, I have a lot of socializing, I do need time to just kind of, you know, be

14:32alone and play games.

14:34What do you feel like is the next phase of this like streaming and gaming environment? Are there any like

14:39platforms you're excited about or types of content that you think are really going to become popular

14:42within the next like one to three years?

14:44Well, it definitely seems like the kind of content people like to consume is shifting more to short

14:51form content. And, but I hope that people continue watching streams because I think that it's, it's

14:57really fun. I feel like it's one of the only content creation mediums where like you kind of have to be

15:03there to really experience it. Whereas everything else is like, it doesn't really matter when it's

15:07posted or if it's reposted, but streaming is, I feel like the closest thing to real life that you

15:12can get online.

15:13Yeah, that totally makes sense to me. How does that impact how you come to the stream versus how you

15:17post in Instagram? You know, of course we can all like sit on an Instagram post for weeks before we

15:22hit publish. So how do you think about like what you are bringing to these different platforms,

15:26knowing that it's in real time in those cases?

15:28Well, yeah, like Instagram, Twitter, Tik Tok, you can share like the perfect picture of yourself,

15:34but on stream, it's just you there for hours. Like people will see everything and like they'll

15:40eventually feel like they get to know you because I mean, you can't fake a personality for like,

15:46you know, 12 hours a day, every single day for years.

15:49And what about your personality do you think draws people in today?

15:52Mm-hmm. I feel like that I'm not really afraid to be kind of weird.

15:58People love that. Everyone, everyone is in some way. So being able to find that community,

16:03I'm sure a lot of your audience members feel like comfort in that.

16:07Yeah, I think so.

16:08In terms of yourself as a businesswoman and as a brand, how are you thinking about what the future

16:14means for new opportunities or different forms of medium or something like signing with Red Bull?

16:19How are you kind of, what is your mindset around what's next for you and how to continue building

16:23your career?

16:25Well, I really enjoy working with different brands like Red Bull because of the possibilities

16:30for collaboration. So whenever I'm thinking about working with a brand, I try to be selective and

16:36pick things that I feel like it's really a good fit because I don't want to work with a company and

16:41then, you know, they're not happy with something that I make also like it's, it goes both ways.

16:45So yeah, that's, that's what I think about.

16:48And within those brand deals, what does most of your content look like? Is it on a certain

16:51platform? Is it a specific type of content? What are you typically working with brands on?

16:56Uh, I do a lot of like sponsored gaming streams. My, my viewers are going to think this is,

17:02this is funny, but, um, it'll basically just be like, I'm showcasing the game. Like,

17:06Hey guys, like, you know, we're going to try this game today. It looks fun. And then,

17:11um, like for things like Tik TOK, Instagram, Twitter, I'll have a lot of companies reach

17:15out to me to cosplay their characters. Like if they're releasing a new character,

17:19uh, they'll ask me to dress up as it. And it's, it's pretty fun.

17:23What's been the most like surprising or fun experience that you've had in these partnership

17:27opportunities?

17:28Well, just recently I went to Comic-Con and I worked with Marvel, uh, Marvel rivals at their booth.

17:34And I got to meet a lot of the voice actors. Like I met the voice actor of, uh, uh, Adam Warlock and

17:39Jeff, the shark and a winter soldier. And that was really, really cool.

17:43Do you prefer these in-person events online stuff? Where do you feel like most comfortable?

17:47And also where are you going to get the most out of for your career?

17:49I definitely feel most comfortable when I'm just, it's just me in my room with the camera,

17:55but I feel like I would get kind of bored if I weren't also going in real life and doing stuff.

18:00I just love, you know, doing a mix of things and trying new things.

18:03Totally. AI is obviously a big part of content creation today. And there are many

18:08varying opinions about like what it means for content creators and how they're going to continue

18:12to, you know, build their portfolio of work. How are you thinking about AI? How has it impacted your

18:18career?

18:19Oh, well, I mean, it's kind of scary, especially as a, you know, a girl online. AI can be very scary.

18:26Um, like I've already seen people make things of like friends saying like weird stuff that they

18:30didn't say and things like that. Or I literally just last night saw a video of, um, someone in real time,

18:37like deep faking someone else's like appearance onto them, like for a stream. And yeah, it's just

18:44very, very strange. It's hard to predict what's going to happen. Like, I think AI has a lot of

18:49good uses, but then also a lot of ones that will completely change our lives that are very hard

18:55to predict and super scary.

18:56Are you using it at all for your own content?

18:59No.

18:59Do you plan to at all in the future?

19:01Uh, I don't, I don't think so. Right now I'm going to say probably not, but I mean, it's interesting

19:06for sure seeing how it develops, but, uh, in terms of like content creator spaces and when it comes

19:13to streaming, especially for sure, I think that audiences of those types of communities really

19:19value authenticity. So I feel like AI doesn't have a huge place in there, but I mean, who knows

19:26it could happen.

19:27Yeah. The word authenticity is like thrown around, like for so many different industries,

19:32especially within the content industry. What does it mean to you? Like on a practical level,

19:36how do you bring like an authentic self to the camera or how do you build an audience that like

19:40truly does know who you are?

19:42Well, I, I mean, literally just trying to be myself on camera. Like when I first started streaming,

19:48I kind of felt like I had to act a certain way or people didn't want to see certain things.

19:52But then at one point I kind of was like, okay, like if I want to stream more and do

19:57better, I'm going to have to just be myself. So I kind of started thinking of streaming as

20:01literally like hanging out with like my brother, hanging out with my best friend or something

20:05like that. And, um, I feel like over time, uh, I was kind of rewarded for that. And so I,

20:12I always give that advice to other people, like, just, just be yourself and, you know, be as

20:16honest as you can when it makes sense.

20:18Within the like chat rooms or getting, you know, viewer feedback, like we mentioned before,

20:23there are some negative sides of that, but I'm sure you also get some either ideas or

20:27inspiration or suggestions about how you can continue to grow. How have those, you know,

20:31viewer interactions dictated what else you create? Has there been any like ideas that have sparked

20:36from it or ways that you've changed your content because people are asking for it?

20:40Well, yeah, I'm, I'm always listening to my community. I think that that's so important.

20:43And then even with like, you know, brands I've worked with, some brands are very stubborn and

20:48they don't really want to listen to like audiences or creators that they work with.

20:52But I feel like the ones that I see that do, you know, listen to feedback from their audience,

20:57uh, tend to thrive a lot better. But I mean, I mean, sometimes, you know, people don't know what

21:02they really want or they can be wrong, but I feel like in general, more, uh, more creators and

21:06brands should listen to their audiences.

21:08What have been some of your favorite brand campaigns that you've worked on?

21:11Definitely working with Marvel Rivals. I really like Marvel as a brand. And then I just think

21:17it's a really good game. And I've also done stuff with Elden Ring and From Software. And that was a

21:23really huge honor.

21:24And you've also expanded outside of the gaming industry for some of these partnerships as well.

21:28Things like Neutrogena or Essence. What have those partnerships looked like in comparison to the

21:32ones that are like so insular in the gaming community?

21:35Uh, well, from working with those companies, I was so pleasantly surprised because I feel like they

21:40were just so, so open and like, they were just willing to experiment, try new things where

21:45some other brands, other brands weren't. And then, you know, since I'm a girl and I like

21:51girly things, that was, that was really cool.

21:53You are also co-owner of OTK, which is a network of creators. Can you tell me a little bit more

21:57about what that platform looks like and why it exists?

22:00Well, so OTK started as it was a bunch of friends, a bunch of guys, streamers that basically

22:06got together and were like, okay, we're going to try to, you know, help each other out, boost

22:10each other up and make a business out of this. And over time, OTK expanded into a bunch of

22:14smaller businesses, like Starforge PCs, which sells computers, Mad Mushroom, which is a, you

22:20know, game publishing company, and a couple other things as well. And yeah, it's, I've just

22:27seen it develop a long time and it's cool working with friends, but I mean, there's,

22:32there's problems with that as well.

22:34Yeah. So what are some of those problems or challenges that come with being a co-owner?

22:38Is there any roadblocks that you guys are having to overcome?

22:41Well, when you do business with friends, there can always be, you know, conflicts can be handled

22:46a certain way differently. Or when you're working together on relying on so many people, if someone,

22:52you know, has something happen in their personal life or they're not able to do something

22:55anymore, then it's like you kind of lose a leg that you were standing on. But I feel like

23:01at the end of the day, I would still rather work with friends and people that I care about.

23:06Being a co-owner, what are some of the skills that you've learned that you feel like have

23:08helped your, you know, business knowledge, both within OTK, but also to keep creating your

23:13own things?

23:14Well, since I started as, you know, just basically a nerd playing league in my room, I feel like

23:21I've learned a lot of communication skills from all of those people.

23:25And what specifically, like, is it with employees? Is it with co-owners? Is it with your community?

23:30Where do you feel like that's come most handy?

23:33Definitely employees and work for sure. Like I have four or five of my own employees now. I have

23:39like a production person or I have two production people actually. I have editors. I have assistants

23:45and things like that.

23:46When do you think is the right time to start hiring? When in your journey did you?

23:50When I started wanting to do big projects and I felt like I couldn't do it on my own,

23:55that's when I started looking around for people.

23:57Do you ever have a hard time, like, giving up some of, you know, what you want to have

24:02control over or how do you find the people that you trust?

24:04Oh yeah, I hated it at first. Like, I would always try to be doing my thing and I literally

24:07had one of the people that worked for me, she was like, this is what you pay me for. Like,

24:12just let me do it. And I was like, oh, okay, I guess you're right.

24:16There's a lesson in that, I guess.

24:17You can delegate when you need to, to not get burnt out like you were speaking about

24:21earlier. As you move into the future of your career, are you prioritizing one of these things

24:26over another? Like being a co-owner and overseeing a conglomerate of things, still, you know,

24:30creating your own content, doing more in-person things. Like, what is the plan for you and your

24:35personal brand moving forward?

24:37I've definitely recently shifted more to, you know, focusing on myself and creating content

24:43and being creative. Because I mean, as a lot of people know, doing business can be, you know,

24:49very difficult or very stressful, but I definitely still want to keep working with brands and doing,

24:54you know, stuff with the companies that I work with. But I think at the end of the day,

24:58I prefer being a creative and just streaming and having fun and hanging out with people.

25:03What's your best piece of advice for up and coming creators today, especially young women

25:06who are entering the space?

25:08I think being yourself is definitely the most important thing. Even if you feel like you see

25:12everyone else doing something different, if you just be yourself, eventually people that are like

25:16you will come and they'll be more drawn to that than people that, you know, just see that you're

25:20trying to be like everybody else.

25:22My last question for you, as part of the under 30 community, we obviously focus a lot on what youth

25:28means for all of our careers. How do you feel like it's impacted your career starting so young and

25:32still being so young in this industry? What does youth mean to you?

25:36Well, there's times that it's pretty much nonstop. Like I'll fly to like two or three

25:41different places in a week and then also be doing streams. I'm grateful that I have the

25:46energy to do that. And I'm grateful that I get to meet so many cool and interesting people.

25:50You know, most of the streaming community, like the streamers are, I'd say like 20 to 35.

25:56So I'm about like in the middle of that age group. And yeah, it's just, you know, there's just so

26:01many interesting, cool people to meet that are talented in so many different ways.

26:05And you have the energy to keep going and doing all the things.

26:07Yeah.

26:08Love it. Well, thank you so much for joining me today. It was so fun to hear about

26:11your whole career so far. And I can't wait to see where it goes in the future.

26:13Thank you, Alex.

26:14Thanks for joining me today.

26:16Thanks.

26:17Bye-bye.

26:22Bye-bye.

26:34Bye-bye.

26:36Bye-bye.

26:38Bye-bye.

26:39Bye-bye.

26:40Bye-bye.

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