00:00Movement catches the eye.
00:02And in the world of retail, that's clever marketing.
00:05A clothing store in China has replaced traditional mannequins
00:08with real live models walking on treadmills.
00:14Designer chain ITIB recently made waves
00:17after a viral video showed women strutting their stuff on platforms
00:20outside one of their stores.
00:23But instead of static mannequins,
00:25these women are on moving treadmills,
00:27showing off how the clothes move and fit in real time.
00:30Since the video was first shared last year,
00:33it's been re-shared millions of times,
00:35with comments suggesting that
00:37China's living in 2030.
00:40Customers get a dynamic, real-time look at the clothes in action,
00:44while the models steal the show.
00:46Is this the future of fashion, or just another viral trend?
00:49Comment below.
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