China: Are living models on treadmills replacing traditional mannequins?

CGTN Europe

A clothing store in China has replaced traditional mannequins – with real live models walking on treadmills.  Designer chain ITIB recently made waves after a viral video showed women strutting their stuff on platforms outside one of their stores.   But instead of static mannequins, these women are on moving treadmills, showing off how the clothes move and fit in real-time.  #fashion #ITIB #china #catwalk #viral #fyp #model #treadmill

Transcript

00:00Movement catches the eye.

00:02And in the world of retail, that's clever marketing.

00:05A clothing store in China has replaced traditional mannequins

00:08with real live models walking on treadmills.

00:14Designer chain ITIB recently made waves

00:17after a viral video showed women strutting their stuff on platforms

00:20outside one of their stores.

00:23But instead of static mannequins,

00:25these women are on moving treadmills,

00:27showing off how the clothes move and fit in real time.

00:30Since the video was first shared last year,

00:33it's been re-shared millions of times,

00:35with comments suggesting that

00:37China's living in 2030.

00:40Customers get a dynamic, real-time look at the clothes in action,

00:44while the models steal the show.

00:46Is this the future of fashion, or just another viral trend?

00:49Comment below.

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