00:00What does COP mean to you?
00:04For COP, the collaboration with Women's Difference means to support concrete actions against the plague of violence against women.
00:15Unfortunately, the beginning of 2024 is worsening compared to previous years,
00:21and the number 15-22 of the Presidency of the Council of Ministers, which is managed by Women's Difference, is a concrete fact.
00:29Therefore, for COP, to make available our products, our shops,
00:35to convey information about the existence of 15-22,
00:39and to make understood to women who, perhaps, are locked at home,
00:43have difficulty finding a way out of their terrible situation of violence,
00:50is a way to be on the side of women and to push them to open up, to talk,
00:57to find people like Women's Difference and 15-22 who can help them.
01:03We have written it in the pasta, in a special edition, all in white, and you will see it,
01:09but we have also inserted it under the nutritional labels, behind more than 500 products by COP,
01:17because the information about 15-22 enters the homes of families,
01:22and those who, perhaps, are having breakfast or eating a plate of pasta,
01:26read that there is a number that can be of help.
01:29Small actions, but that go directly into the family,
01:33which is one of the places where violence is unfortunately consumed.
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