00:00What are the advantages of artificial intelligence?
00:04Let's say that we are immersed in the fifth industrial revolution.
00:10Artificial intelligence today is certainly a very important tool.
00:16Yes, it is true, there are risks, which can be the ethical risk,
00:20and risks, clearly, on privacy, which must be taken into very serious consideration.
00:24But I think the advantages are much more.
00:27Because artificial intelligence can help us to delegate to the machine
00:33a whole series of repetitive activities,
00:35leaving room for our creativity, our relationships and our choices.
00:40We have been investing in data analysis for a long time,
00:43and artificial and generative intelligence has allowed us to go from monitoring
00:47to reputational intelligence, which in a moment of crisis can be fundamental
00:53to make very quick choices.
00:55But the choices must be made by us.
00:58So I believe that the human factor is always fundamental
01:02also in the construction and defense of reputation.
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