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NBCUniversal's Jamie Cutburth and Canva's Frank Cortese on what makes a good partnership | Variety Studio presented by Canva
Variety
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1 year ago
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00:00
In your experience, what makes for a good partnership?
00:02
What makes for a challenging partnership?
00:05
I would say for us, I would say trust and collaboration
00:08
is at the forefront of that conversation.
00:10
We are extremely lucky at NBCUniversal
00:12
to have an incredible swath of IP
00:15
that we get to work with, from SNL to the Today Show
00:18
to the Olympics.
00:19
And we have a long history of working with our content and IP
00:22
and a long history of working with brands.
00:24
And when we sit down to talk about how
00:26
we're going to work together, and we
00:27
look at something like SNL 50 and the brands
00:29
that we're working with, the conversation
00:31
is, how do we trust one another to be
00:33
able to create something that's bigger than the both of us?
00:36
We work very hard on creating these really great sweet spots
00:40
that's entertaining and impactful for brands,
00:42
both at the same time.
00:44
Morning, noon, and night.
00:45
All day long, 24 hours.
00:48
Frank, what about in your experience?
00:49
Yeah, I would say transparency and making sure
00:52
that we're working really closely together.
00:54
We at Canva are always trying to be
00:56
as transparent with our partners, our agencies,
00:58
from the very beginning.
00:59
Really getting them an understanding
01:01
of what our goals are, how we like to work,
01:04
how we don't like to work.
01:05
And I think that really makes for good partnerships
01:07
from the start.
01:08
And that's really the biggest thing for us,
01:10
is getting off on the right foot,
01:11
because that really has a great trajectory
01:14
to move us forward into getting work done.
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