00:00What is your vision for the future?
00:06At Kraft Heinz, we believe that the improvement of our corporate culture is a great factor of competitiveness.
00:12I came to present the various initiatives, various corporate policies that we have launched in recent years
00:17to cultivate diversity and guarantee an inclusive working context for everyone.
00:24In particular, I presented the Adamo project, which is a project launched a year and a half ago
00:30to support parenting in companies and, as a result, try to contribute to reverse the negative trend of birth.
00:39Adamo is a project that we launched to create awareness on the subject of parenting in Italy,
00:47to have an impact by improving our corporate policies on the subject
00:54and then with the aim of becoming a point of reference for the legislator.
00:59Adamo is a project that does not involve only Kraft Heinz Italy, but now involves other companies
01:05such as Adenred, Chicco, Dolphin and we have a technical partner Variazioni
01:10with the aim of creating networks to try to bring change together.
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