00:00A lot of this could be illegal because our current privacy regime is based on a notice
00:07and consent model.
00:08So if they have it in a privacy policy, they can kind of write their own rules.
00:14But what we're looking for is comprehensive reform of the Privacy Act to make sure that
00:18there's an actual top-down obligation on businesses to use that data fairly and reasonably in
00:24line with consumer expectations.
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