00:02The Competition and Markets Authority is investigating five firms, including JustEat
00:07and Autotrader, over concerns about fake or misleading online reviews. The probe also
00:13covers FIFO, Dignity and Past Evangelists. The probe focuses on how reviews are collected,
00:19moderated and displayed for customers. The CMA says manipulated reviews can mislead consumers
00:24and undermine trust, especially as household budgets remain under pressure.
00:28Chief Executive Sarah Cardell has said that the authority has given businesses time to comply
00:33with consumer law and is now using new powers to tackle harmful practices directly.
00:38No conclusions have yet been reached about whether laws were broken.
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