Heineken, sostenibilità e responsabilità le parole chiave

adnkronos

(Adnkronos) - Pratolongo (Heineken Italia):"Emissioni zero dei nostri birrifici entro il 2030 e campagne per il consumo responsabile sono nostri obiettivi primari"

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00:00Sustainability is a key issue. Sustainability includes environmental sustainability and we have

00:14primary goals and actions from a corporate point of view. For example, we have a goal

00:21to put all the breweries in Italy very close to zero by 2030, as far as CO2 emissions are concerned,

00:28but the responsibility is also to actively promote responsible consumption.

00:34Heineken Italy is the company that did the first campaign dedicated to responsible consumption 20 years ago

00:41and has carried out a program that is very nourished by campaigns and messages, with unequivocal, aspirational messages.

00:50Because we are talking about responsibility and moderation, but there is also an alternative,

00:54and that is non-alcoholic beers, which today, unlike in the past, are much, much, much better.

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