Meet the women driving the evolution of China's wine industry

Women are at the forefront of China's increasingly vibrant wine scene, spurring innovation at every stage of the production process.

Transcript

00:00In East Helan Mountain, we have a saying that I can share with you.

00:08All the women in Ningxia are working and brewing wine.

00:14All the men are drinking with their leaders.

00:30In Ningxia, we have a saying that I can share with you.

00:34All the women in Ningxia are working and brewing wine.

00:38All the men in Ningxia are drinking with their leaders.

00:42In East Helan Mountain, we have a saying that I can share with you.

00:46All the women in Ningxia are working and brewing wine.

00:50All the men in Ningxia are drinking with their leaders.

00:54In East Helan Mountain, we have a saying that I can share with you.

00:58This is the yellow.

01:04And you can see it's nearly the color.

01:08You can see it's red.

01:11And then...

01:21In China, first of all,

01:24the modern wine industry started in 1980.

01:31At that time, the proportion of women in the industry was relatively small.

01:38Around 2000,

01:41there were a group of women who went abroad to study.

01:49After they finished their studies, they returned to China.

01:52At that time, the wine industry in China started to rise.

01:58The development was relatively fast.

02:01And the position or position

02:04provided more positions and positions for winemakers.

02:08Traditional and then really funky with the pink.

02:12Oh my goodness.

02:14This is very indicative of the new style.

02:23I think that the West, the wine industry is very much dominated by male

02:29because it's a traditional industry.

02:31It's passed from father to son in historical wineries.

02:35And even when people set up wineries,

02:37they're generally male and it's an expression of, you know,

02:41power and control and creating something.

02:44For China, wine is not a traditional industry.

02:48And it is a very safe sphere to open a company in if you're a woman.