00:00The NEC Group has announced a major change for one of its flagship venues. The Resorts
00:07World Arena at the Birmingham National Exhibition Centre site will be rebranded as BP Pulse
00:12Live. This comes as part of a new sponsorship deal with BP Pulse, a company known for its
00:18electric vehicle charging networks. The change is aimed at enhancing the experience for millions
00:24of visitors the arena welcomes each year, particularly those who drive electric vehicles.
00:30Located nearby is the BP Pulse Giga Hub, one of the UK's largest public EV charging facilities,
00:37featuring 190 charging bays. This makes the venue an attractive option for EV users attending
00:43more than 100 shows hosted nationally. The NEC Group has stated that the arena will maintain
00:49its commitment to providing top-quality visitor experiences, with ongoing updates to its
00:54look and feel expected to be completed by November 1st.
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